A Guide to Contextual Marketing

Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing. Read the full article at MarketingProfs

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http://www.marketingprofs.com/articles/2016/31018/a-guide-to-contextual-marketing

B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to ... Read the full article at MarketingProfs

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http://www.marketingprofs.com/podcasts/2016/30976/b2b-forum-2016-marketing-smarts

The Most Shared Brand Blog Posts: Length, Language, and Title Trends

Relatively long and fairly complex--though not overly difficult--blog posts by brands garner the most social shares, according to recent research from TrackMaven. Read the full article at MarketingProfs

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http://www.marketingprofs.com/charts/2016/31009/the-most-shared-brand-blog-posts-length-language-and-title-trends

The Most Shared Brand Blog Posts: Length, Language, and Title Trends

Relatively long and fairly complex--though not overly difficult--blog posts by brands garner the most social shares, according to recent research from TrackMaven. Read the full article at MarketingProfs

from
http://www.marketingprofs.com/charts/2016/31009/the-most-shared-brand-blog-posts-length-language-and-title-trends

Why Your Website Must Have a “Who We Are Not A Good Fit For” Section

Every company/brand website loves to say why their product/service/brand/etc. are great. They (hopefully) love to talk about all the problems they solve and who they serve. All of this is good, but the problem is that it doesn’t completely align with basic human psychology. Why? Simple: Telling someone why you may not be a good…

The post Why Your Website Must Have a “Who We Are Not A Good Fit For” Section appeared first on The Sales Lion by Marcus Sheridan.

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https://www.thesaleslion.com/website-bad-fit-section/

The Top 20 Content Marketing Influencers of 2016

Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets? Read the full article at MarketingProfs

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http://www.marketingprofs.com/charts/2016/30974/the-top-20-content-marketing-influencers

10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool

People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events--which are among the most effective B2B marketing tactics you can use. Read the full article at MarketingProfs

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http://www.marketingprofs.com/articles/2016/31001/10-ways-to-make-facebook-your-most-powerful-event-promotion-tool