How to Hire an In-House Videographer: Selecting and Interviewing the Best Candidate

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The Highest-Spending E-Commerce Customers Are Seeing Stars--Star Ratings, That Is

Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/31869/the-highest-spending-e-commerce-customers-are-seeing-starsstar-ratings-that-is

Content Marketing Mission Statements: They Don’t Exist and It’s a Big Problem

Does your company have a succinct Content Marketing Mission Statement? This statement has to be something all departments can put their arms around, but...

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3 HubSpot Reports and Metrics You Need to Be Tracking

Which HubSpot reports and metrics are the most important to keep track of? With so much to analyze, where do you start? We simplify it by giving you 3...

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How to Identify the Right Influencers to Market for Your Brand

Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/31865/how-to-identify-the-right-influencers-to-market-for-your-brand

YouTube Video SEO Essentials: 5 Metrics You Need to Track

Do you want to improve and grow your channel, but aren’t necessarily sure how to improve your video SEO? In this article, we'll cover the essential...

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#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week

Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/31850/socialskim-linkedin-launches-trending-topics-facebook-targets-snapchat-11-stories-this-week