Operation FOMO: Three Ways to Turn Customer Envy Into Engagement

No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire. Read the full article at MarketingProfs

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http://www.marketingprofs.com/articles/2016/31288/operation-fomo-three-ways-to-turn-customer-envy-into-engagement