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A troubling thought, isn’t it?
You’re slaving away at your blog, but you can’t help wondering if you have a shot in hell of getting anyone to read it.
What makes you any different from the millions of other bloggers hoping for attention?
You’re all doing the same stuff. Cranking out posts, messing around on Twitter and Facebook, leaving comments on popular blogs — you know, the usual.
But nobody gives a crap. Readers have seen it all before. You’re not offering anything new, so why should they hang around?
Good question. And the problem is, you don’t really have an answer.
Most of the time, you feel like you’re stumbling around in the dark. You can’t tell what’s working and what’s not. It feels like a big, never-ending guessing game.
Maybe you came here to find some answers. Maybe you’re hoping I’ll tell you what to do.
But I won’t.
Not because I don’t want to, but because sometimes you can’t understand what to do until you first understand what NOT to do. So, let’s start there.
Here’s a big, fat list of ways to be a mediocre blogger. How many are you guilty of?
If you doubt me, go to a bar and tell a story to someone in a voice loud enough for everyone to hear. If everybody in the bar stops talking to listen to you, you’re a good storyteller. If they don’t, you suck.
And almost everybody sucks.
Well, I’ll be damned. I must be psychic!
No, the truth is everyone feels that way in the beginning, and everyone has to do it anyway. To get good at something, first you have to follow proven techniques and screw it all up, and then you learn, and then you follow proven techniques and do it correctly, and then one day, when you’ve been doing it a long time, and you’re a freaking master, you invent your own techniques. Promoting your work is the same process as learning to play the piano.
If it feels inauthentic, it’s not because there’s something wrong with the technique. It’s because you’re doing it wrong, and you need to keep practicing.
Heh. Wrong.
Yes, social networking is important, but you know what’s even more important? Focus.
By dividing your attention between so many different places, you’re pretty much guaranteeing you won’t do any of them well.
My advice: ignore social networks entirely in the beginning. Wait until you have 1,000 blog subscribers before you even think about building up a following somewhere else.
(And if you want to know how to get that first 1,000 without spending a nanosecond on Facebook or Twitter — here’s a clue.)
Why?
Three reasons:
The bottom line: stop writing short posts. Or at least intersperse them with much longer content.
If so, I worry about your chances, because common sense is boring. Readers have already heard it so many times they tune out the minute they even catch a whiff of conventional wisdom.
“But… but… common sense is what they need!” you say. My response: it doesn’t matter. If nobody is paying attention to you, you can spout all the truth in the world, and it won’t do anybody any good. So, stop writing posts that make people want to stop listening.
Some writers also get so obsessed with being original that they become incapable of ever publishing anything. And when they do happen to stumble across an original idea, it’s so strange and foreign to the reader that they can’t even follow it.
The better approach: find ways to approach old topics from fresh angles. It’s a lot easier, and it’s a lot less risky.
Well, newsflash: real bloggers fight for their ideas. There’s no need to be obnoxious, but you can’t go around squeaking out requests for help and dancing around hard truths.
You have to demand attention. You have to take stands. You have to be totally and utterly shameless.
The world already has enough cowards. So please, don’t be another one.
You put in all the important things first, close it to see if everything fits, stuff in more things, check it again, and so on and so on until there’s no more room. Whatever doesn’t fit gets left behind.
In life, those “important things” that get scheduled first are your job and family. If you have any room left, you stuff in friends and relaxation and whatnot. And then, at the very end of the list, you have your writing.
Because it’s the last to be scheduled, it almost always gets “left behind.” Not because you want to neglect it, but because your life is already full to bursting, and you just can’t find the space for it.
The solution: schedule it first, not last. Make it one of the “important things” you put in the suitcase first. Believing you’ll find time for it otherwise is just delusional.
Lots of people see blogging as a way to get search engine traffic. Find a keyword you want to rank for, publish a post around it, and a few months later, you’ll have all the traffic you can handle.
Right?
Wrong.
Getting search engine traffic isn’t about keywords. It’s not even about blog posts. It’s about creating something so amazing everyone talks about it and links to it.
So do that. You can worry about SEO later.
Say you have two blogs. 2 X 20 = 40 hours a week of work to grow both of them quickly.
Are you willing to dedicate that kind of time? Do you even have that much extra time in your week?
If not, pick the blog that’s most important to you and jettison the rest.
Otherwise, you’re not blogging. You’re just dabbling.
The better solution: pick a domain name that’s good enough and go with it. Sure, changing it later is a headache, but never having a blog because you’re such a damn perfectionist is an even bigger headache.
Pick it. Register it (affiliate link). Move on.
You’re probably pretty tickled with yourself, right?
Well, I hate to break it to you, but cleverness almost always backfires. People won’t get it. Sure, they would understand if they spent a few minutes thinking about it, but they’re in a hurry, and there are a gazillion other blog posts to read that don’t require so much thought.
Instead, be clear. Don’t make people figure it out. They’ll reward you by coming back.
*strangles student*
Think of it like this. Let’s say you like to play a little US football.
If I handed you a helmet right now and pushed you into the middle of a professional game, how do you think you would do?
I’ll tell you how you would do: you would get your ass handed to you. Those guys are genetic freaks who have prepared their entire lives to do battle with other genetic freaks. You’ll never be able to do what they do, no matter how hard you try. In fact, even trying could be deadly.
It’s the same thing with Seth. He’s the blogging equivalent of a 350-pound lineman who can run a mile in under 4 minutes. In other words, he’s so freakishly talented he can do things nobody else can.
So, stop trying to copy him. You don’t have his kind of talent, and if you did, you wouldn’t want to copy him anyway. The whole thing is just silly.
You’re feeling tired or frustrated or [ insert your negative emotions here ], and you think, “I’ll never be able to write like this. I’ll just stop and come back when I’m in a better frame of mind.”
The truth?
You’re procrastinating. You’re scared of how difficult it is to express your thoughts, and you’re using your emotions as an excuse to quit.
It’s understandable, but that’s not what good writers do. Good writers write.
It doesn’t matter if they are tired. It doesn’t matter if they are going through a divorce. It doesn’t matter if their kids are screaming. It doesn’t matter if they’re sick and dying in the hospital. It doesn’t matter if terrorists drop a nuclear bomb on their hometown.
They write. End of story.
You have 15 minutes. Go.
Well, stop. If you’re ever going to get anything done, you have to refuse to wait for anyone. Ever.
A lot of times that means doing without. You might have to give up your fancy theme modifications or custom logo or WordPress plugin. Sure, they would be useful, but do you really need them?
No. You need to get off your lazy butt and stop procrastinating.
Sure.
Should you get by with it?
Not if you can help it. Here’s why:
At some point in the future, you’re going to have a problem with your blog. It’ll get hacked or slow down or just disappear mysteriously, and you won’t know what to do.
If you have a free or cheap host, you’ll be on your own, and you’ll waste days or even weeks trying to figure it out. At the end of it all, you’ll realize how foolish you were to skimp on hosting and move to a premium host like WP Engine (affiliate link) who fixes stuff for you when it breaks.
Or you can be smart and just do it now. The choice is yours.
Smart bloggers stopped depending on it a long time ago. Instead, we get our readers to subscribe via email.
So should you.
Sure.
Should you create as much of it as you can?
Absolutely.
But should you publish it on your own blog right now?
Probably not.
To explain why, imagine if Martin Luther King gave his “I Have a Dream” speech to an empty room. It’s one of the greatest speeches in history, no doubt, but without an audience, without anyone to hear it and spread the word, it loses power.
Great content works the same way. Before you have an audience, publishing it on your own blog is a waste of time.
You’re better off publishing it as a guest post instead. Borrow a blog that already has a huge audience and use it to funnel those readers into your list.
Then, once you have a small group of dedicated followers, really ramp up the content on your blog. Just not before.
But you shouldn’t. Here’s why:
We’re all screw-ups.
In my first three years, I made every mistake on this list. Every single one.
Not only did all my blogs fail, but I was banned by Google, my first guest post was rejected by Copyblogger, and I got so carried away bragging about my interview with Seth Godin he had to ask me to stop. Looking back, it’s horrifying how many mistakes I made.
But I’m still here.
I learned from each failure. I got advice from smart people. I mastered the craft.
Listen to other popular bloggers, and you’ll hear the same story. Over and over and over again.
It’s not a coincidence. That’s how success happens. You live and learn.
If you’re guilty of some of these mistakes, it just means you’re still in the beginning stages of the journey. Take your licks, do your best to learn from them, and never, ever lose faith in yourself.
You really can do this.
There’s nothing wrong with you.
Just.
Keep.
Going.
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The post A Review of Brand24 Social Monitoring with Mike Sadowski: One Last Tool 2.1 appeared first on The Sales Lion by Marcus Sheridan.
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Tugs at your soul, doesn’t it?
You love to write. You always have.
But honestly — who has the time?
Not only do you have a job and family and friends, but there are a gazillion tiny distractions popping up on your cell phone 24 hours a day, all interesting, all seemingly important, all keeping you from what you were born to do:
Write.
The good news?
2017 is your year. This year, you’re going to make it happen.
Here’s how:
In fact, many people who perceive that they have too little time actually just fail to take advantage of spare time when the opportunity arises.
It doesn’t matter how much time you find for writing if you can’t consistently get your ass in that chair.
So use the following resources to help you to win the motivation game:
You’ll wake excited to work. Time will magically appear in your calendar. And finding focus when you sit down to write will be easier than ever.
Conversely, writing time without a clear goal easily becomes wasted time. It’s the writer’s version of busywork — it looks and feels like writing but produces little of value.
The following resources will show you how to create goals that make finding writing time a cinch:
Well, you can blame it on an absent muse or just accept that your mind doesn’t exist in a vacuum. Your physical state affects your mental state. The body is the vessel for the mind.
If your body feels tired and sluggish, your brain is unlikely to produce its best work. (Which is another great reason for getting up early to write.)
Use these resources to help your body support a focused, creative mind:
And that’s fine — unless you only said “yes” because you couldn’t find a nice way to say “no.”
Because here’s the thing, tasks you begrudge don’t just steal time from your writing, they sap your mojo too.
If you’re serious about finding more time to write, you’ll need to retrain your inner people-pleaser to be less of a pushover and more of an asshole.
Check out these resources to discover how to say “no” without burning too many bridges:
In fact, getting up early to write feels like unlocking a secret level in your favorite video game. Once you’ve done it, you can’t believe you didn’t discover it sooner.
Not only that, but your writing benefits from a well-rested brain, which does wonders for your focus and creativity. And when the session is over you can start your normal routine smug in the knowledge that you have already met your writing quota for the day.
The following resources will help you release your inner morning person:
Writing habits, routines, and rituals — all create working patterns that make success almost inevitable.
Make yourself a slave to the routine, and the results will follow — or so the theory goes. But many writers can attest to the power of repeated effort marshaled in the right direction.
Of course, you need to repeat the right things — and what works for you may not work for others.
But if you use the following resources to create — or inspire — your habits and routines, you’ll create a system for success:
It’s the same for writers. If you have a dedicated space for your writing, you’ll find it much easier to write once you’re there. (And your brain will start to associate the location with writing, making it quicker to get in the zone.)
That’s why you need to find a place where not writing is harder than writing.
The following resources will help you find your perfect writing spot:
You need to get your other work done quicker.
Counterintuitive, right? To get more writing done, you need to get better at the non-writing stuff.
Because it’s a zero sum game — less time spent on everything else means more time for writing.
So if you’ve shunned personal productivity in the past, now’s the time to get your house in order.
Check out these resources to discover how to do it:
The gentle pull of destiny.
It’s drawing you toward the work you were born to do — writing words that change people’s lives.
And the more time you spend on your craft, the stronger that pull becomes.
It knows you have something important to say.
It yearns for you to put your ideas out into the world.
It demands that you start taking action.
Just remember, 2017 is your year.
And you now have all the resources you need to succeed.
So, are you ready to make it happen?
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