Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2017/31504/social-listening-in-2017-the-next-frontier-in-social-media
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