Snapchat Benchmarks for Brands

Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. Read the full article at MarketingProfs

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Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/31671/influencer-and-marketing-campaigns-on-social-media-which-platforms-to-use-and-when

Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]

Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/31434/tips-for-your-instagram-posts-plus-a-perfect-profile-page-infographic

10 Ways Video Marketing has a Surprising Impact on Company Culture

We’ve all heard about the importance of video marketing, but are you aware of the impact producing in-house videos can have on your team and company culture?

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#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/31668/socialskim-apps-will-soon-die-twitter-for-your-customer-service-teams-11-stories-this-week

Medical Marketing in a Digital World: Content, Social Media, and Mobile

For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world? Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/31651/medical-marketing-in-a-digital-world-content-social-media-and-mobile

139 Stats and Facts About Instagram [Infographic]

Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/31628/139-stats-and-facts-about-instagram-infographic

Hubcast 128: Live From The Sales Lion Headquarters

What's it like working on a virtual team? How did we come together to make 36+ produced videos in only 2 days? The Sales Lion Team talks Hubspot and video marketing themes.

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How to Measure LinkedIn Organic Activity

Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/31648/how-to-measure-linkedin-organic-activity

27 Hard-Won Lessons about Writing from New York Times Bestselling Authors

Writing tips are like beer nuts.

They’re addictive.

No matter how many you have, you always want more.

But do you ever get the feeling that the writing “experts” who are dispensing the tips barely have more experience than you?

Which usually means their advice is either second-hand or second-rate.

And maybe that’s why it fails to hit the spot, and you find yourself reaching robotically for the next tip.

The thing is, sometimes you have to go back to the source to find the real stuff — wisdom borne from personal experience, not well-meaning guesswork or threadbare philosophical hand-me-downs.

So we’ve collected some truly valuable writing advice from authors whose books have achieved what few others’ have — landing on the coveted New York Times Bestseller list.

#1. There is No Muse

Source: Nora Roberts’ Top 7 Tips for Writers and Authors

#2. Ignore the Rules

Source: Lee Child and the “Long Game”: Lessons on Success From One of America’s Favorite Authors

#3. Knowledge is Poisonous

Source: Siddhartha Mukherjee: ‘A positive attitude does not cure cancer, any more than a negative one causes it’

#4. Writing Is Your Exhale

Source: Goodreads: Glennon Doyle Melton Quotes

#5. No Telephones, TV or Videogames

Source: Stephen King’s Top 20 Rules for Writers

#6. Writing is Hard but Coal Mining is Harder

Source: The Art of Motherfuckitude: Cheryl Strayed’s Advice to an Aspiring Writer on Faith and Humility

#7. Everything is Relevant

Source: Interview With Anthony Doerr, 2014 National Book Award Finalist, Fiction

#8. Force Yourself to Finish, Even If It’s Garbage

Source: Jodi Picoult: The million-selling novelist on carving out time for writing and the influence of Gone With the Wind

#9. Never Make Them Read a Sentence Twice

Source: Ken Follett: Masterclass

#10. Stop Making Improvements and Start the Next Book

Source: Neal Stephenson’s writing advice for students (and everyone else)

#11. Everyone Has to Work a Day Job First

Source: Interview with Jim Butcher

#12. Write Even When Your Kids are Sick

Source: Kristin Hannah: FAQ

#13. Daydreaming Isn’t Writing

Source: Quora Question: Andy Weir Gives Tips for New Writers

#14. Don’t be Afraid of Radical Surgery

Source: Words of wisdom for writers from Jojo Moyes

#15. Discover Where the Lies are Buried

Source: Book TV: Michael Eric Dyson on Writing from In Depth

#16. Writing is Simply a Matter of Discipline

Source: How the ‘queen of the beach novel’ became a best-selling author after her first 4 books flopped

#17. Rearrange Your Life

Source: So you want to become a published writer?

#18. Talent Won’t Get You Published

Source: Gillian Flynn: How I Write

#19. Stop Trying to Edit Your Curiosity

Source: Malcolm Gladwell on writing

#20. Commit to a Goal

Source: 7 Things I’ve Learned So Far, by Liane Moriarty

#21. You Don’t Need a Degree in Writing

Source: Clive Cussler FAQ: Frequently Asked Question and Answer

#22. Rewrite It Fifty Times If You Have to

Source: 5 Writing Tips from Tana French

#23. Being Stumped is Essential

Source: Five Tips for Reaching Your Creative Potential

#24. Everybody Sucks at First

Source: Writer’s Digest Interview with Patricia Cornwell

#25. Abandon Good Ideas for Better Ones

Source: Feeling Stuck? Good Ideas Hide in Plain Sight, Says Novelist Jonathan Safran Foer

#26. Write, Even If People Think You’re Crazy

Source: Writing & Publishing Advice from Louise Penny

#27. Write Until the Water Runs Clear

Source: ‘Hamilton’ Creator Lin-Manuel Miranda on the Key to Writing and Fulfilling Disney Dreams with ‘Moana’

Slipstream the Success of These Bestselling Writers

Not all writing advice is created equal. Nor every writer.

But the lessons from this list are based on countless hours of experience accumulated by writers who rose to the top of the pile.

Not every example will resonate with you, but you can be sure those that do are grounded in the practical realities of becoming a successful writer.

So it’s time to stop chasing new tips and start applying the battle-tested advice of the true experts.

Because the sooner you start, the sooner you’ll have a shot at joining this league of celebrated writers.

So… which lessons will inspire your future success?

About the Author: Glen Long is the managing editor of Smart Blogger. He lives in London with his wife and two young boys (one human, one canine). Catch him on Twitter?

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How to Become Hyper-Relevant--Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]

Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type. Read the full article at MarketingProfs

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A Review of HubSpot Marketing Automation with Mark Kilens: One Last Tool 2.5

Do you need to learn more about HubSpot before signing up? In this One Last Tool episode, we talk about the cost, competitors, and problems you may...

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Is Snapchat Just a Fad?

US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2017/31602/is-snapchat-just-a-fad

Yes, HubSpot Training is Very Helpful: Here’s Why

Do you need HubSpot Training? The short answer is yes, you should consider HubSpot training to quickly learn the tool. In this article we'll explain why...

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#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read the full article at MarketingProfs

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Hubcast 127: CMOs 2017 Guide, Privy, and Testing Email Subject Lines

Are you a CMO looking for what will work in 2017? In this episode of the Hubcast, we chat about 9 elements you can not ignore and must embrace.

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4 Items Your Videographer Needs to Create Marketing Videos

Patrick Johnson, our Videographer at The Sales Lion, talks about 4 things your videographer is going to need to get started on your marketing videos.

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A Review of Bedrock Data Integration with Zak Pines: One Last Tool 2.4

George chats with Zak Pines from Bedrock Data, a data integration service. Learn how Bedrock Data helps marketers, how much it costs, and what to expect.

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Fake News in Content Marketing and Why it’s Wrong

The article was sent to me by a highly successful client in Chicago—a company that has made a fortune by doing exactly what this article says not to do...

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The Complete Guide to Facebook Ad Targeting [Infographic]

The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/31421/the-complete-guide-to-facebook-ad-targeting-infographic

Hardening WordPress: A Beginners Guide To WordPress Security

Why and how do WordPress sites get hacked? George explains and gives you a comprehensive guide to protecting your WordPress site. Learn how.

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#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/31566/socialskim-facebook-lite-pinterest-search-ads-rethinking-snapchat-11-stories-this-week

How to Dramatically Increase Views on Embedded Website Videos with One Simple Trick

Would you like your website visitors to watch more of your embedded videos? If so, this article will show you a powerful and simple trick to instantly increase watch ...

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