As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success--i.e., relevancy and leads. And that's where social media micro-influencers come in. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2017/32669/the-power-of-micro-influencers-how-to-find-the-right-social-media-influencers-for-your-campaigns
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