B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation--and conversions. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2019/41608/seven-ways-b2bs-can-use-social-media-to-boost-conversion-rates-and-generate-leads
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