We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2020/43342/your-b2b-influencer-strategy-how-to-get-it-right
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