Wednesday, November 27, 2019

Tuesday, November 26, 2019

Brand Posts on Instagram: Engagement and Frequency Trends

The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2019/42093/instagram-brand-posts-engagement-and-frequency-trends

TikTok: The Next Big Thing in Video Marketing? [Infographic]

One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products? Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2019/42145/tiktok-the-next-big-thing-in-video-marketing-infographic

Thursday, November 21, 2019

Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2019/42131/three-marketing-mistakes-that-are-costing-e-commerce-companies-revenue

Wednesday, November 20, 2019

Integrating Search and Social: Best-Practices for Cross-Channel Marketing

Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2019/42125/integrating-search-and-social-best-practices-for-cross-channel-marketing

Tuesday, November 19, 2019

Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations

Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2019/42072/how-social-media-habits-vary-among-generations

How to Use Live Video to Market Your Business [Infographic]

Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2019/42111/how-to-use-live-video-to-market-your-business-infographic