Integrating Search and Social: Best-Practices for Cross-Channel Marketing

Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2019/42125/integrating-search-and-social-best-practices-for-cross-channel-marketing