To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. Read the full article at MarketingProfs
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https://www.marketingprofs.com/articles/2017/32417/four-ways-snapchat-can-get-ahead-of-the-competition-post-ipo
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