How to Harness the 'Testimonial Economy' in Your Marketing Strategy

We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/32390/how-to-harness-the-testimonial-economy-in-your-marketing-strategy