Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time--to ensure even better results via longer-term planning. Read the full article at MarketingProfs
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http://www.marketingprofs.com/charts/2016/30939/2017-b2c-content-marketing-benchmarks-budgets-and-trends
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