Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs. Read the full article at MarketingProfs
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http://www.marketingprofs.com/articles/2016/30764/how-to-get-maximum-engagement-from-your-employee-advocacy-program
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