Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles. Read the full article at MarketingProfs
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http://www.marketingprofs.com/articles/2016/30933/six-content-marketing-principles-you-shouldnt-be-ignoring-but-probably-are
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