Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is--or, more specifically, how do we measure it. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2019/42062/eight-practical-yet-powerful-kpis-for-measuring-influencer-performance