The Next Decade of E-Commerce: A Shift From Intent to Discovery

For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop--reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift--because it's the inevitable future of e-commerce. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2019/42094/the-next-decade-of-e-commerce-a-shift-from-intent-to-discovery