Wednesday, August 16, 2017

Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Social marketing is different because your audience talks back--immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32626/why-your-paid-social-is-failing-and-best-practices-for-social-advertising

Monday, August 14, 2017

Saturday, August 12, 2017

Friday, August 11, 2017

Trends in Social Media Marketing: B2B vs. B2C [Infographic]

Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32486/trends-in-social-media-marketing-b2b-vs-b2c-infographic

The Complete Guide to Snapchat Ad Targeting [Infographic]

The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32485/the-complete-guide-to-snapchat-ad-targeting

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32565/socialskim-facebook-messenger-upgraded-for-business-a-big-blow-to-snapchat-10-stories-this-week