Saturday, January 20, 2018

#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2018/33480/socialskim-coping-with-facebook-changes-whatsapp-business-app-launched-10-stories-this-week

Tuesday, January 16, 2018

How to Use SlideShare for Lead Gen With E-Books

Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation? Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2018/33442/how-to-use-slideshare-for-lead-gen-with-e-books

Saturday, January 13, 2018

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2018/33428/socialskim-facebook-sweeping-algorithm-change-linkedin-repositioning-11-stories-this-week

The Five Top Trends That Will Shape Influencer Marketing in 2018

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2018/33412/the-five-top-trends-that-will-shape-influencer-marketing-in-2018

How to Create Engaging Social Media Campaigns That Get Attention

Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2018/33406/how-to-create-engaging-social-media-campaigns-that-get-attention

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2018/33428/socialskim-facebook-sweeping-algorithm-change-linkedin-repositioning-11-stories-this-week

Thursday, January 11, 2018

The Five Top Trends That Will Shape Influencer Marketing in 2018

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2018/33412/the-five-top-trends-that-will-shape-influencer-marketing-in-2018