Thursday, April 30, 2020

How to Create a Swipe File (Everything You Need to Know)

Brian Kurtz once wrote, “you can’t beat a swipe file for deep insight and inspiration.”

It’s little wonder then why writers, bloggers, copywriters, students, and creatives from all fields use swipe files to fine-tune their writing skills and brainstorm new ideas.

But what is a swipe file anyway?

How can it improve your writing?

And how the heck do you create one?

Let’s dive in and find out…

The idea of the swipe file originated in the copywriting world.

Back in the day, good copywriters collected clippings with marketing strategies like sales letters, headlines, and print ads that had worked well in the past and placed them inside physical folders. When these writers needed to create a new piece of content, swipe files gave them something to lean on.

But a swipe file isn’t just for copywriters anymore.

It’s a wonderful tool every writer — from students who are writing papers for school to freelancers who are writing assignments for clients — should have in their toolbelt.

What a Swipe File is NOT

We’re not talking about copying. You never take somebody else’s words and put them into your writing. That’s plagiarism.

What we’re talking about is analyzing good writing and discovering the underlying principle — the hidden technique behind it. It saves you time, and the output is almost always better.

Sure, you can create something truly original and hope it will click. But, as Charlie Munger said:

I believe in the discipline of mastering the best that other people have ever figured out. I don’t believe in just sitting down and trying to dream it all up yourself. Nobody’s that smart.

Cultivating a swipe file is like taking private lessons from your writing heroes. And you don’t have to pay for it.

Just devote some time and be diligent.

How Can Swipe Files Improve Your Writing?

The web is filled with great quotes, tips, and tricks for improving your writing skills. But it’s the simplest piece of advice that’s often ignored by writers:

Practice.

Deliberate practice speeds up your learning and makes your progress visible.

And that’s where swipe files shine.

When your best examples are collected in a swipe file, you can easily access and study them (more on that in a moment).

The result?

  • You learn how to cultivate your brand, voice, and unique style.
  • Writer’s block becomes a thing of the past.
  • You complement the theoretical with hands-on training. Books on writing can help you comprehend writing techniques, but studying successful content “in the wild” allows you to see how others have put those techniques into practice.
  • You shorten your writing process, which allows you to write faster and be more productive.

The list goes on and on.

What are Some Swipe File Examples?

In a moment, we’re going to look at a few different examples of swipe files. But before we do, a quick note:

When smart writers collect examples for their swipe file, they study and analyze them before filing them away. They try to work out what methods and techniques were used to write the piece of content they’re swiping.

This is what we will do in each of the following swipe file examples. We’re going to ask: “Why does this work? Why is it a good example?”

By answering these types of questions, we’ll be better able to apply their techniques in our own writing later.

Headline Swipe File Examples

Ready-made headline formulas can be a wonderful help when you need to write headlines. But analyzing and understanding how awesome headlines are created can be an eye-opening experience, empowering you with the skill to create your own headlines.

When analyzing a headline, try to understand what it’s doing to grab your attention. What’s in it that makes you curious?

Let’s look at three examples:

Swipe-Worthy Headline #1

6 SEO Mistakes That’ll Make Google Hate You Forever

This headline from Jon Morrow is an example of a “threat” headline, which is a type of headline that implies you’ll avoid some kind of pain by reading it.

Why does it work?

  • It awakens anxiety. You could write something like “6 Proven SEO Tactics”, but the dose of uneasiness the headline causes gives it a better chance of being clicked.
  • Power words. The use of power words like “mistakes”, “hate”, and “forever” make the headline stand out.
  • Number psychology. Numbers in headlines make humans more prone to click. It’s scientifically proven.

For reference, here are some more “threat” headline examples:

Swipe-Worthy Headline #2

How to Create a Writing Portfolio That’ll Wow Potential Clients 

On the opposite end of the spectrum, there are “gain headlines,” which lure readers in with the promise of a benefit.

In this example, Smart Blogger’s editor created a headline promising readers the ins and outs of crafting a portfolio that wins clients.

Why does this headline work?

  • Its benefit is clear. Want to know how to create a writing portfolio that works like magic? Click the headline and find out.
  • Proven formula. “How-to” headlines are tried and true. Readers know exactly what to expect: a step-by-step blueprint for creating a writing portfolio.
  • As in the earlier example, this headline captivates the reader by using power words.

Here are a few more “gain headline” examples:

Swipe-Worthy Headline #3

Why It’s Good to Be in a Crowded Niche (Seriously)

The last type of headline we’ll discuss is one that takes a contrarian view on a topic. In the example above, Jon’s headline tackles the notion that it’s best to choose a niche with little-to-no competition.

Why does it work?

  • It’s controversial. A common belief held by many is you should avoid saturated niches. Both supporters and opponents of this view are likely to click.
  • There’s a hidden benefit. The headline implies you’ll learn how to choose a good niche for yourself.
  • It uses CTR (click through rate) boosters. The parentheses make the headline even more clickable.

Here are a few other headlines that challenge conventional wisdom:

Editor’s Note: To learn more types of headlines you can write yourself or add to your swipe file, check out 10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines.

Email Swipe File Examples

Now let’s look at a few email swipe file examples (and why they’re swipable).

Up first is an email from Carol Tice:

Swipe-Worthy Email #1

swipe file email example 1

Why is this a good email?

  • It has a clear goal. The reader knows the purpose of this email is to encourage them to read a blog post.
  • Shows why the reader should care. There’s a promise the reader will learn how to improve their copywriting skills.
  • Addresses the reader’s hesitation. The reader might be afraid that going through the post will take too much time. But the email states that there are only 6 steps. Seems easy, right?
  • Short and to the point. There’s no fluff. The content of the email is bare bones. The author, Carol, shows she appreciates the reader’s time and gives only the most important information.

Next is an email from Steli Efti of Close CRM:

Swipe-Worthy Email #2

swipe file email example 2

Why is this a swipe-worthy email?

  • The goal of the email is clear. Steli is encouraging the reader to download a free toolkit.
  • Gives a reason to care. The email briefly, but clearly, explains the benefits of the resource.
  • Promises to save the reader time. By compiling several approaches from several different teams, the email implies the hard work has already been done for the reader.

Our final example comes from Henneke of Enchanting Marketing:

Swipe-Worthy Email #3

swipe file email example 3

Why is this a good email?

  • Clear goal. The reader recognizes quickly that it’s an invitation to read a blog post.
  • Stirs a little controversy. By saying there’s a problem with a piece of common advice, Henneke makes the reader even more curious about the post.
  • Easy-to-understand benefit. What writer doesn’t want to learn how to captivate their audience?
  • Promises simplicity. The promise that the tips are “surprisingly simple” (and there’s no talking about grammar) sweeps the reader’s hesitation away.

Save good email examples like these in your swipe file. Whenever one finds its way into your inbox, file it away.

Okay, so we’ve answered the basic questions about swipe files. We’ve even given you several great examples of headlines and emails (and explained why they were worth swiping).

Now for the big question…

How Do You Create a Swipe File?

Obviously, having a physical swipe file like copywriters from decades ago isn’t practical.

You need something in a digital form — and preferably something you can access from all your devices, not just on your laptop or desktop.

Here are 5 tools you can use to create your swipe file:

1. Pinterest

You may think Pinterest is only suitable for gathering images, infographics, and quotes, but it’s also great for articles and blog posts. If it has a URL, you can “pin” it.

You can create several boards, and you can add several sections to each board. It’s perfect for swipe files. Plus, it’s free to use.

2. Trello

Mainly known for its task management and Agile/Scrum/Kanban friendly features, Trello is very flexible.

Think of it like a virtual corkboard where you can pin different lists. Each list can consist of various cards with screenshots, photos, and attachments from multiple sources.

Trello is free, but it also has business plans for advanced users.

3. Evernote

Possibly the most well-known tool for swipe files, Evernote allows you to create notebooks or even collections of notebooks called “stacks.”

Each notebook works as a ring binder; in it, you can collect notes in the form of clipped web pages, articles, and images.

Evernote’s basic plan is free. Their premium plan is $7.99/month.

4. Pocket

Pocket allows you to save images, videos, articles, blog posts and more. Using tags, you can organize content of your Pocket into different categories.

Its free account will cover most every writer’s needs, but if you need to “go premium” it’s $4.99/month.

5. Gmail

Yep, Gmail. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, sales copy, email marketing emails, etc. As an added bonus, having a separate Gmail account will help you avoid messing up your daily, personal inbox.

Any of these tools can work, but depending on your preferences and needs, you might prefer some tools over others.

To walk you through an example, we’ll create a swipe file using Pocket.

How to Create a Swipe File Using Pocket

To create your Pocket account, go to getpocket.com and sign up:

sign up for pocket

Next, download the Pocket extension for your preferred browser. Pocket offers extensions for Google Chrome, Safari, Opera, and Microsoft Edge. If you use Firefox, Pocket is built right in.

(You can also download Pocket’s mobile app for Apple, Android, and Amazon, so you can add to your swipe file while on the go.)

Then, whenever you come across a swipe worthy piece of content, click on the Pocket button to save it to your list.

A little window will pop up, allowing you to add a tag (Example: “opening”) to the content:

save to pocket

Now, let’s say you’re writing a new article.

You feel stuck and don’t know how to write the opening. All you have to do is go to your Pocket and choose “opening” from your list of tags. All the articles you labeled “opening” will show up.

Read them, analyze, and find inspiration.

pocket tags

With Pocket, you can highlight parts of the article that are most relevant for your swipe file. You can also share items with a friend.

Pocket integrates with over 500 apps including Twitter, Buffer, Facebook, and Flipboard. So when you find something that’s worth swiping on social media, you can effortlessly save it to Pocket.

All your content will be saved for offline use, so you can access saved items while you travel.

And the best thing? As mentioned earlier, it’s completely free. Pocket does have a premium version, but for the purpose of creating a swipe file, the free account will be more than enough.

The only potential problem with using Pocket for your swipe file is its lack of email support. You can send a link via “email to Pocket” and it will be saved to your list, but you cannot save the content of an email to Pocket.

So, if saving the contents of an email is a deal-breaker for you, try Evernote. Email forwarding is included as one of its premium features ($7.99/month).

What Else Can I Swipe?

Honestly? Anything:

  • Parts of a blog post (openings, closings, subheads);
  • Pieces of content demonstrating canny use of power words, sensory words, transitional phrases, or bullet points;
  • Graphics or photos;
  • Quotes;
  • Statistics and research;
  • Tweets;
  • Great copy you see in pop-ups, Facebook ads, sales pages, landing pages, and homepages;
  • Pieces of content using copywriting formulas like AIDA, FAB, or PAS;
  • Excerpts demonstrating great storytelling skills.

In other words:

If it inspires your writing, add it to your swipe file.

Let Your Swipe File be Your Gold Mine

Creativity is often mistaken for being haunted by a mythical muse. People believe the lucky (and most creative) ones are just being visited more often.

But in reality, creativity has much more to do with establishing good habits like writing every day, practicing your editing skills, and collecting and studying examples of good writing.

So, choose one of the tools we mentioned. Start saving things that inspire you.

And the next time you hit a creative barrier, don’t panic. Just open your swipe file.

It’ll help you smoothly cut right through it.

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Friday, April 24, 2020

5 Favorite Messages from the Podcast So Far [PODCAST]

It’s officially been 5 months since I launched the “Break Through The Noise” podcast, so I’m going to switch things up a bit.

In this episode, we’re recapping 5 of my favorite messages from the podcast so far.

Enjoy!

Listen

Where to Subscribe

How You Can Support the Podcast

Leave us a Review

The more reviews we receive on Apple Podcasts and iTunes, the more listeners we’ll get to reach (thanks to Apple’s fancy algorithm).

If you don’t know how, click here for detailed, step-by-step instructions that’ll show you how to leave us a review on Apple Podcasts and iTunes.

Tell Your Friends & Family

Have friends or followers you believe would enjoy the podcast? Here are a couple quick and easy ways to share it with them:

Tweet This Episode:

In this 'Break Through the Noise' episode, Jon Morrow recaps his 5 favorite messages from the podcast so far.Click To Tweet

Share the Episode on Facebook:

Coming soon!

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Thursday, April 23, 2020

Four Google Alerts Alternatives That You Will Actually Want to Use

You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives. Read the full article at MarketingProfs

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Friday, April 17, 2020

Should You Be Advertising on Facebook in 2020? [PODCAST]

Should you be advertising on Facebook right now?

It’s a tricky question even under normal circumstances, so you might feel torn. Most of the experts on advertising are running ads agencies, so they’re biased. Of course they’re going to say “yes!”

In this episode of the “Break Through the Noise” podcast, I’ll give you my unbiased opinion on when you should advertise and when you shouldn’t.

Listen

Where to Subscribe

How You Can Support the Podcast

Leave us a Review

The more reviews we receive on Apple Podcasts and iTunes, the more listeners we’ll get to reach (thanks to Apple’s fancy algorithm).

If you don’t know how, click here for detailed, step-by-step instructions that’ll show you how to leave us a review on Apple Podcasts and iTunes.

Tell Your Friends & Family

Have friends or followers you believe would enjoy the podcast? Here are a couple quick and easy ways to share it with them:

Tweet This Episode:

Should you be advertising on Facebook right now? In this 'Break Through the Noise' podcast episode, Jon Morrow gives you his unbiased opinion.Click To Tweet

Share the Episode on Facebook:

Coming soon!

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Thursday, April 16, 2020

6 Writing Motivation Tips That Work (Even if You’re Busy)

Feeling low on writing motivation? All you need is the right toolkit. Here are six tips that’ll change your writing game forever.

______________________________

You have lots of ideas you want to share with the world, but…

The motivation to sit down and write just isn’t there.

You open your laptop with great intentions, but end up getting trapped by your Instagram feed.

Maybe you even start writing — but ten minutes later succumb to an uncontrollable urge to get up and organize your spice rack.

Or perhaps you’re just tired. And who can blame you? You have so much going on in your life that when you get home from work all you need is your couch and your Netflix — not more work.

Therefore, you can’t help but wonder:

How do other bloggers and writers find enough motivation to write every day and finish writing entire articles and books?

Here’s the truth you don’t hear that often:

Writing Motivation Doesn’t Just Happen: You Have To Go Get It

Most successful freelance writers and bloggers have busy lives too.

Surprising as it may seem, they also struggle with tiredness, procrastination, and lack of writing motivation. No matter how successful you become, you will always have days when you feel uninspired, overcome with imposter syndrome, or when even watching the grass grow will seem more fun than writing.

So… what’s the secret?

It’s simple:

You can’t just rely on writing motivation to magically appear — you need to know how to create it.

The good news is, this is often easier than you think.

6 Hacks to Help You Regain Your Writing Motivation

Imagine that you’re building a new shelf. If you realize you have the wrong screwdriver for those screws, do you sit in misery and hope the problem will solve itself?

Of course not. You probably wouldn’t waste hours trying to force the screwdriver until it fits, either.

No, you would go to the shop and either buy new screws, or a new screwdriver (or if you’re lazy like me, go through all your kitchen knives and see if any does the trick).

The same happens with writing: when you feel stuck, you just need to find the right tool that will get you unstuck. And very often, if you hit the nail in the head (pun intended), you’ll be back into a flow in a matter of minutes.

Here are six very simple tips and mindset tweaks that have not only helped me regain writing motivation in my toughest moments, but also allowed me to create my best work ever.

1. Find Your Why, Then Stick With a How

For the first few months after I started my blog, I felt lost and unmotivated.

I kept reading articles about writing and blogging and trying different strategies a few days at a time, until I realized I was seeing no results.

It was frustrating.

Eventually, tired of shifting and indecision, I decided to invest in a blogging course — and everything changed. Sure, I could probably find all the advice I wanted online; but committing to one method and following it through to the end helped me eliminate all my doubts, stress, and decision pressure, and as a consequence my mind was finally free to be creative.

However, having a strategy isn’t enough.

Yes, taking that course has led me to develop my voice, write hundreds of articles, get thousands of subscribers, and sell my first online course. Without it, I wouldn’t be where I am.

But the truth is, despite technically knowing the path, I still lose motivation sometimes. I still get tired, busy, and stuck, and I still have bad days. In those moments, what keeps me going is knowing my purpose as a writer: to touch, inspire, and share knowledge that will help my readers become the best version of themselves.

To me, building a solid foundation of writing motivation takes two steps:

Ask yourself why you want to write

What’s the change you want to make in your readers? How will writing improve your life? How will it fulfill you? What’s the dream that will fuel your motivation on this journey?

Writer Benjamin Hardy created a journaling exercise where you identify something you want, and then you ask yourself “What about __________ is important to me?” enough times until you get to the “deepest why” behind it.

Here’s an example:

[Thing I want:] Writing.

[Question:] What about writing is important to me?

[Thing I want:] Expressing myself.

[Question:] What about expressing myself is important to me?

[Thing I want:] Sharing my experiences with others.

[Question:] What about sharing my experiences with others is important to me?

[Thing I want:] Making people feel seen and understood.

[Question:] What about making people feel seen and understood is important to me?

[Thing I want:] Bringing awareness to our shared humanity and making the world a better, kinder place.

Whether your dream is self-publishing a bestseller on Amazon or starting a blog to support people with breast cancer, set writing goals that mean something to you, and then…

Find a strategy that allows you to fulfill your why

Exploring different alternatives and learning from different sources is useful when you start, but if you want to see real results, at some point you’ll have to choose one strategy and stick with it. Therefore, find a course, a program, or a method, and follow it through to the end.

It doesn’t matter if it’s the best one out there — what matters is that it will remove stress and decision fatigue, and you’ll stay at one thing for long enough until it starts working.

Key takeaways:

  • Ask yourself why you want to write (use the “deepest why” exercise to help you);
  • Find a strategy that allows you to fulfill your why and stick it without getting derailed.

2. Spice It Up

Sometimes, no matter how sure we are about our purpose and strategy, we will still face most writers’ worst enemy:

Writer’s block.

When I get stuck with a difficult article, it can be hell to make myself go back to work the next day.

There’s nothing more demotivating than believing that you’ll never be able to write anything good again, that you’re a fraud and all your ideas suck.

It was Anne Lamott’s mind-shifting perspective on writer’s block that changed it all for me:

“I no longer think of it as block. I think that is looking at the problem from the wrong angle. If your wife locks you out of the house, you don’t have a problem with your door. The word block suggests that you are constipated or stuck, when the truth is that you’re empty.” — Anne Lammot in Bird By Bird: Instructions On Writing And Life

Next time you feel out of ideas or can’t solve a problem, try to fill that emptiness with something fresh by spicing up your writing routine.

For example, I often struggle with getting my brain going first thing in the morning. Therefore, instead of starting with my most important work, I often start the day by replying to emails from subscribers. This removes the pressure to be perfect and makes me confident that I can type something that doesn’t totally suck.

Here are a few ideas you can use:

  • If you write nonfiction articles for a living, spice it up with some creative writing exercises;
  • If you’re working on a long novel, take a break to work on your metaphor skills;
  • If you usually type on your computer, grab a journal or fill a stack of note cards with ideas instead;
  • If you work from home, spend the day writing at a coffee shop;
  • If you’re used to reading books and articles for writing inspiration, try listening to a writing podcast, watching a movie, or going to an art exhibition instead;
  • If you’ve been stuck for hours and nothing comes out, take a break.

Key takeaway:

When facing writer’s block, freshen up your writing routine with some new elements.

3. Take It One Step At a Time

One of the most common ways to lose your writing motivation is by setting big goals in a moment of optimism and then end up feeling overwhelmed.

I recently set myself a goal to write 50 guest posts in the space of two months.

Most of my writer friends tell me I’m crazy. Some days I agree, and I can feel my heart skipping a beat at the thought of the challenge ahead of me.

But there is one thing that keeps me sane:

Focusing on the next small step.

After some thinking and planning, I decided that the first step towards writing 50 guest posts was to write three headlines a day until I had a list of 50. So I just focused on that first step and chose not to worry about the rest until the right time came.

“Write three headlines” is not as scary as “start writing 50 guest posts.”

As I saw my progress, my motivation kept growing. To make sure I kept at it, I tracked my progress in my journal. Then, I gradually added more complex goals:

  • Reading five blog posts a day,
  • Writing for three hours in the morning,
  • Sending one pitch per day,
  • Keeping track of my word count,
  • Etc.

The key is to build up gradually: start really simple, build consistency, let that fuel your confidence, and then keep placing one foot in front of the other.

Key takeaways:

  • Set a clear goal (bonus: write it down where you can see it every day);
  • Define the steps you need to take to get there;
  • Focus on one step at a time.

4. Big Problems First

Before I started working on my 50 guest posts goal, I was writing on average one article every two weeks. Now, I have to gradually build up to two per day.

The amount of writing time I have available hasn’t changed — therefore, the only option was to write faster.

In her book 2,000 to 10,000, Rachel Aaron explained how she increased her writing speed to 10,000 words in a single day by spending five minutes before every writing session deciding what she would be writing about and scribbling it on a piece of paper.

“I didn’t describe anything, I didn’t do transitions or dialog, I wasn’t writing, I was simply noting down what I would write when the time came,” she explains.

As it has been proven that our brains are at their most creative first thing in the morning, I applied Aaron’s brilliant writing tip and started outlining my articles in my journal before breakfast.

Let me tell you this: never before has a 15-minute writing tip made me so clear-headed and inspired to start my writing day. Not only has this removed a lot of my resistance to start writing, but it also increased my writing speed from 500 to up to 1,500 words per hour.

Nothing will motivate you more than knowing exactly what you’ll be writing about before you start writing it — after that, all you need to do is type it.

Key takeaway:

Spend five minutes before each writing session thinking about what you are going to write; this will make it easier to get you started.

5. Create Your Focus Vortex

It’s time to address the elephant in the room:

How do you fight the procrastination that keeps you from writing?

The lure of just another YouTube video, the popping notification, the inviting weather outside…

Distractions can be one of the main culprits in keeping you from writing.

In an interview with Tim Ferris, Neil Gaiman shared his writing motivation secret that keeps him from procrastinating. It goes like this:

In order to make himself write, he takes his notepad to his cabin in the garden where there is absolutely nothing to do. There, he gives himself two options: he can either write, or do nothing at all. Eventually, doing nothing becomes too boring, and writing becomes the most appealing option.

I don’t have a cabin (or a garden, for that matter), but I have earphones: when I want to focus, I put on some music, and I stick a post-it to my laptop letting people know that I’m in my focus vortex and I can’t be disturbed.

The result? Reducing distractions is a great motivator: not only do I achieve more in less time, but I have much more fun in the process.

Key takeaway:

Create a writing environment that is free of distractions and encourages focus.

6. Fuel Your Mind

Productivity and motivation require an energized mind. Having an energized mind requires an energized body.

Do you see what I’m getting at? This might seem out of place, but it’s probably the most important item on this list: if you want to stay motivated, you need to fuel your body and your mind with the right foods, regular movement, and inspiring food for thought.

When I started noticing how intimately my health and well-being were connected to my productivity and writing motivation, I gradually started tweaking my habits and routine to optimize my creative power.

Here are a few changes I made:

  • Whenever I feel tired and unmotivated, instead of drinking coffee or stressing out, I drink a glass of water and do a sun salutation — it works like magic!
  • As I’m more productive in the morning, I started waking up at 5:30 every day and spend around an hour writing on my journal to unlock new ideas and brainstorm problems;
  • Every day after breakfast I take a walk with my partner where we discuss ideas for our blog, which keeps us fit and allows us to come up with our best ideas.

I’m not telling you to do the same things as me; all I’m saying is that there is a connection between body and mind.

So get up from the couch, roll your shoulders back, drink a tall glass of orange juice, and take a walk around your neighborhood while you listen to your favorite motivational speaker.

Key takeaway:

Fuel your mind and body with good foods, physical movement, and intellectually nourishing activities.

Reignite Your Writing Motivation

Whether you feel lazy, unmotivated to write, facing writer’s block, or simply stuck in a procrastination whole, the problem is not you: all you need is to find the right tool to get you unstuck.

Therefore, after you finish reading this article, don’t get trapped in a self-commiseration loop; instead, pick one of the steps above and commit to giving it a try today.

And who knows — your best work might be just around the corner.

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Friday, April 10, 2020

The English Grammar Guide: Everything Writers Need to Know

Let’s get real here.

You’re a creative thinker, not a nitpicky English grammar geek.

When you sit down to write you like to write, not dither around with mechanics. You have freelance writing gig to complete, a marketing email to compose, or a term paper to turn in.

So when your powerful words start flowing, you don’t want to get in their way by thinking about all those little details.

Not to mention the time factor. As in you can barely find the bandwidth to write as it is, let alone edit for grammar.

But you also care about being perceived as intelligent and credible. And you’re smart enough to know that for your writing to be taken seriously, it needs to come across as polished and correct.

The problem is, it’s been a long time since Mrs. Pendergast’s sixth-grade English class. And you were pretty hazy on the grammar rules even back then.

Searching the Internet can quickly turn into a dive down a black hole of examples that don’t really fit (“thanks, but I’m not an ESL student trying to learn English”) and barely remembered terminology (“what the heck are dangling participles and question tags?”).

A handy writing tool like Grammarly or another grammar checker can certainly help, but you need more. What’s a writer with good intentions but limited time and resources to do?

Well, here’s the good news. Language evolves, and as it does, so do our notions about what is “correct.” You might be surprised to learn that some of what Mrs. Pendergast taught you is now considered outmoded.

Of course there are still rules to follow, but read on, and you’ll find they’re no longer quite so intimidating.

And with a little repetition, applying many of them will soon become second nature.

Ready to rock and roll?

Parts of Speech: The Basic Building Blocks of Language

Let’s start with a quick and painless (promise!) grammar lesson by reviewing the parts of speech. Not because you’ll ever need to spot a transitive verb in the present subjunctive at fifty paces, but simply because we need some common terminology for talking about the basic building blocks of language.

Yes, there are subcategories, exceptions, and sometimes even controversies about the parts of speech (you ain’t seen nothin’ until you’ve seen grammarians duking it out over the finer points of language), but for our purposes we’re going to keep this simple.

Nouns

If you grew up in the United States, you probably remember the old Schoolhouse Rock song:  “A noun is a person, place or thing.” Just remember that things can be abstract concepts as well as physical objects, and you’ve got it.

When life hands you lemons, make lemonade. Then find a friend to whom life handed a large bottle of vodka, and take your pitcher of lemonade over to her house.

And speaking of lemon-filled objects, there are both direct and indirect objects. “Kevin hates lemons” would be an example of a direct object. “Kevin gave Michelle his lemons” would be an example of an indirect object.

Finally, you’ve singular and plural nouns, and common and proper nouns.

A singular noun names one object (“I threw a lemon“), whereas a plural noun names several (“I threw many lemons“). A common noun is a generic name for an object (“I threw a lemon at him“), while a proper noun refers to the object by name (“I threw the lemons at Jeff“).

Verbs

Verbs come in a variety of flavors (phrasal verbs, verb tenses, irregular verbs, auxiliary verbs, modal verbs, intransitive verbs, past tense, simple present, simple past, active and passive voice…), but we’ll keep things super simple:

Verbs are the action words which describe forms of doing and being.

If I just stepped on a corn flake, does that mean I am now a cereal killer?

Adjectives

Adjectives “modify” (further describe) nouns.

I’m an effective worker. In fact, I’m the most productive person I know when it comes to unimportant tasks!

Adverbs

Adjectives “modify” (further describe) nouns, and they can be comparative or superlative.

Time is extremely precious, so waste it wisely.

Pronouns

Pronouns replace nouns. They come in several varieties (relative pronouns, personal pronouns, demonstrative pronouns), but in basic terms they shorten and simplify sentences that would otherwise be far too long and cumbersome.

When I want your opinion I will give it to you.

(rather than: When Michelle Russell wants the opinion of the person now reading this article Michelle Russell will give that opinion to the person now reading this article.)

Prepositions

A preposition shows the relationship between a noun or pronoun and another element in the sentence.

The shinbone is a device for finding furniture in a dark room.

Conjunctions

A conjunction shows the connection between the elements of a sentence structure.

She bought a new boomerang but couldn’t manage to throw the old one away.

A correlative conjunction connect two grammatical items that are equal. Examples would be either/or and both/and.

He both loved and loathed it in equal measure.

Interjections

Interjections are stand-alone exclamations that act as conversational fillers, often expressing emotion.

Yes! With sufficient thrust behind them, pigs can fly!

Determiners

Determiners are sometimes considered parts of speech and sometimes not. In either case, they are small words that introduce nouns.

My mother always told me a bargain is an item you don’t need at a price you can’t resist.

Quantifiers

Similar to determiners, quantifiers are words that before nouns. However, instead of introducing them, quantifiers give us an amount.

He ate lots of bacon. Lots and lots of bacon.

Punctuation: The Mortar Between the Bricks

When you’re building a house, you don’t just drop one brick on another—you need to cement them together with some mortar. When you’re writing, if the parts of speech are your basic building blocks, then punctuation is that mortar.

Can you imagine reading text without any punctuation at all well in the earliest days of writing that is what it was like you can see how difficult it must have been can’t you

See how that’s like just stacking bricks with nothing to connect them? Add some punctuation and the wall is now firmly constructed:

Can you imagine reading text without any punctuation at all? Well, in the earliest days of writing, that is what it was like. You can see how difficult it must have been, can’t you?
Punctuation gradually evolved in different forms across cultures as a way of helping people figure out where to pause, and for how long, when reading out loud. The problem was, everyone did it differently, This was understandable when all writing was done by hand, but once movable type was invented the need for standardized punctuation became clear.

Even so, we’re still arguing about it. Grammar school might have led you to believe that we’ve successfully standardized things . . . but in a language as fluid as English, there is still a lot of room for interpretation. Let’s go over the main points of confusion, and you’ll see where the hard-and-fast rules are and where you get to decide how you want to punctuate things.

Commas

No form of punctuation sparks more controversy than the poor comma.

It’s a horribly overworked symbol to begin with, struggling with a full schedule as a conjunction splitter, quotation clarifier and phrase definer while also moonlighting as a separator of list items. It tries so hard to please everyone, but sadly, we all disagree on its exact job description.

So let’s give the comma a little love here and appreciate it for all that it does.

When a sentence contains an introductory phrase, the comma tells us so by separating it.

Any time a brief pause is indicated, in fact, the comma should be used.

A comma will mysteriously appear whenever one main action happens at the beginning of a sentence, and then even more happens after a conjunction like or, and or but.

Commas also cheerfully separate lists of more than two items, such as a bunch of blogs, a parade of posts, a set of sentences and a party of paragraphs.

Of course if you’re using what is known as the serial comma or the Oxford comma, that would read “. . . a set of sentences, and a party of paragraphs.”

So should you use the serial comma or not? Either is fine. Just be sure you’re consistent about it one way or the other.

In fact, the best general rule of thumb for commas overall is that there is no general rule of thumb. Even the old grammar guide that says to “use a comma wherever you would pause in speaking” is misleading, because we all speak so differently. (Imagine where the commas would fall, for example, in Morgan Freeman’s speech as opposed to Christopher Walken’s!)

One final note. Don’t overuse commas, but keep in mind that sometimes you really do need them to make your meaning clear.

Learn how to cut, marinate, and cook friends!

…reads very differently than…

Learn how to cut, marinate, and cook, friends!

Just sayin.’ 🙂

Colons and Semicolons

The colon is used to signal that some very specific information is coming—most often a list. Sometimes it’s a bulleted or numbered list . . .

There are three types of people in the world:
  1. those who can count
  2. those who can’t
. . . and sometimes it’s a list right there in a sentence.
If you want to make sure you get something done today, try adding these to your to-do list:  wake up, make to-do list, cross off first two items on to-do list.

The semicolon indicates a pause that’s a little longer than a comma but not quite as long as an end-of-sentence period. It’s an elegant way of joining two phrases or sentences that might otherwise stand alone. This can be desirable when you’re at the editing stage of a post and you want to vary the pacing between shorter, crisper sentences and longer, flowing ones for the sake of variety and interest.

Zach was surprised; Tina turned out to be trustworthy after all.

Just don’t overuse semicolons; it will make you look slightly pretentious.

Apostrophes

Apostrophes are very often used to indicate the omission of letters.

Dont tell me its already 10 oclock!

(replacing the missing letters from do not, it is, and of the clock)

But the primary use of the apostrophe is to show possession. You already know the basic rule for this—use ’s when the possessor is singular and s’ when the possessor is plural.
the cats toys (the toys that belong to only one cat)

the cats toys (the toys that belong to more than one cat)

However, if the plural form of a noun doesn’t already end in the letter s, you should add ’s rather than s’.

Why did you interrupt the childrens game? (not childrens)

Here’s a common sticking point—what about when the singular form of a noun ends with an s? Editors wielding opposing manuals of style argue about this one all the time.

The truth is, both of the following forms are acceptable, although the first is generally more preferred:

Jamess best friend

James best friend

To show possession by more than one singular person or thing, an ’s on the last one is all you need.
Hey, check out Cheryl and LuAnns new website!

Finally, be careful not to imply possession where there is none.

One of the best examples of this is what Lynne Truss, author of Eats, Shoots & Leaves, famously bemoans as the “greengrocer’s apostrophe” because of its frequent appearance on produce signs—that tiny bit of punctuation which turns simple, unwary nouns into raving mutants of unnecessary possessiveness.

Oranges and lemons – 2 for $1.00

Freshest crabs this side of the Atlantic

Kids eat free all day!

These are all, quite simply, clueless mistakes.

Hyphens and Dashes

The three types of horizontal punctuation marks are:

  • the hyphen (the shortest one): –
  • the en dash (the middle one): –
  • the em dash (the longest one): —

(The en and em dashes are so named because in the days of fixed-type printing presses, they were the width of the capital letter N and the capital letter M, respectively.)

Most people use the hyphen only, and most of the time that’s fine when blogging. However, if you want to be scrupulously correct, you should use the en dash between date ranges and page numbers.

Pages 4345 explain how World War I (19141918) wasn’t actually called that until after World War II (19391945) happened.
And you should use the em dash when you want to indicate a sudden shift in thought or tone, give more information, or lend some extra emphasis.
Dash it all anyway, she thought to herselfhe looked positively dashing!

Many writers get confused about when to hyphenate compound words (groups of words that act as a single part of speech) and when not to . . . and why the rules seem to change from one sentence to the next. Let’s take a quick look at that.

When the compound word is a noun, hyphenate it when it’s clearly naming one single thing:

Fred gave his daughter-in-law a Jack-in-the-box.
Compound adjectives can be trickier. Here’s the rule—when it comes before the noun it modifies, hyphenate it. When it comes after the noun, don’t.
Look how quickly you became a well-known writer!

but . . .

She was well known for her business acumen.

(Note the exception that when the first word of a compound adjective ends in “-ly,” no hyphen should be used. So in the sentence “It was a beautifully written poem, ” “beautifully written” would not be hyphenated even though it comes before the noun. Hey, what would English be without annoying exceptions?)

Finally, use a hyphen for clarity when there might otherwise be confusion.

Don’t be surprised to see a bunch of fat-cat contributors appear around election time. (Without that hyphen, how would we know this sentence wasn’t talking about a group of overweight people who donate felines?)

Quotation Marks

Quotation marks serve a few important functions.

They are used, of course, to show when someone’s words are being directly quoted or spoken . . .

I do not believe so, sir, replied Jeeves.
. . . but they can also indicate technical jargon, slang, or otherwise unfamiliar or non-standard terms.
The doctor briefly explained the difference between in vitro and in vivo pregnancies.
Calvin proudly displayed his new transmogrifier to Hobbes.
Quotation marks are used around the titles of short works such as poems, songs, book chapters, articles, short stories, and program or presentation titles (but not long works such as entire books or series, which are italicized).
He could never remember whether In Which Tigger Is Unbounced came before or after In Which Piglet Does a Very Grand Thing in The House at Pooh Corner.

Incidentally, when it comes to dialogue, you should start a new paragraph every time there is a change of speaker—even if the new speaker says only one word. This helps the reader keep track of who is saying what.

Get over here now! yelled Harriet.

No.

Why not?

I’m tired.

The biggest confusion about quotation marks is usually over where the punctuation at the end goes—inside or outside?

In the United States, at least, here’s how it works:

Periods and commas go inside the quotes.

I never said such a thing,” she stated firmly. And you can quote me on that.”
Colons and semicolons go outside the quotes.
That’s the thing about Bohemian Rhapsody”; even if you never want to hear it again, you know that you know all the words by heart.

Question marks and exclamation points depend on the context. If the question or exclamation is part of the quote itself, it goes inside, but if it relates to the larger sentence, it goes outside.

Don’t come near me!” Becky cried.
Did the customer really ask for a girl cheese sandwich”?
British English is different. Those who speak American use double quotation marks, but those who speak British use single quotes. British writers also place the comma or period outside the ending quotes rather than inside them.

A bit barmy, eh, mate?

Ellipsis Points

These are the three spaced dots or periods used to show that something has been omitted from a quotation. (They are sometimes also used in a creative sense—but that’s a different story.)

The formal rules can get pretty technical, but unless you’re blogging in the legal or literary field, just remember this. If the part just before the omitted section is the end of a sentence, you should use a period as usual, then the ellipses.

“Yes, it was definitely the ketchup, Your Honor. . . . No, he left the mustard behind.”
And if the missing section occurs mid-sentence, just use the ellipses.
“Over the river . . . through the woods . . . hey, isn’t that Grandma’s house?”

Note the spaces between the ellipsis points—this is technically the right way to do it (and if you were being excruciatingly proper you’d use something even thinner called a “hair space”), but it’s also fine to run them together instead (likethis) as long as you’re consistent about doing it all the time.

Parentheses and Brackets

Parentheses tell us that something helpful but not absolutely necessary is being added.

See this helpful (but not absolutely necessary) parenthetical phrase?
But where does the punctuation go?
If the parenthetical phrase is in the middle of a sentence (like this), punctuation like that comma goes outside the parentheses because it relates to the sentence as a whole.

If the parenthetical phrase ends the sentence, the punctuation still goes outside the parentheses if it relates to the sentence as a whole (like this).

But If the parenthetical phrase is a sentence all by itself, the ending punctuation goes inside the parentheses. (Like this.)

Sometimes you can have both, which is correct even though it looks pretty weird (like this!).

Parentheses are often used as formatting devices to make information visually clearer.
The ideal person: (a) doesn’t smoke, (b) doesn’t drink, (c) doesn’t do drugs, (d) doesn’t swear, (e) doesn’t get mad, (f) doesn’t exist.
Square brackets are used to show when clarifying information within a quote is not part of the quote itself . . . or around the Latin term sic to show where a mistake really is part of the quote.
“This example [of a blog post] contains no speiling [sic] errors.”
Square brackets have a handful of other specific uses, such as in dictionary definitions, but they can also be utilized as visual or stylistic devices in the same way as parentheses.

What about brackets inside of brackets?

If you need multiple levels of closure [when one enclosed phrase (such as this) is inside another], you should use square brackets on the outside and parentheses on the inside.

Creative Punctuation

If you’re a blogger, you are freer than writers in the more traditional forms of media to have a little fun with punctuation.

So don’t be afraid to use it in creative ways that lend flavor and tone.

You can use ellipsis points to show . . . um, hesitation.

Use long (em) dashes to signal abrupt transitions like this! No this!

“Those dashes are also great for showing when a speaker gets cut off in mid-conver” she said.

Many bloggers (perhaps too many of us) use emoticons made out of punctuation. 😉

You can even invent your own ways to build . . .

.

.

.

you know . . .

.

.

.

suspense.

Just use creative punctuation like this sparingly. Be sure that it enhances and clarifies your message rather than needlessly muddling it.

Abbreviations: Handy Linguistic Shortcuts

Abbreviations are useful (and sometimes colorful) devices for shortening common words and phrases, but using them correctly can be a bit confusing.

Do you abbreviate the United States of America as USA or U.S.A.? (I strongly favor the latter, but different strokes for different folks.)

Should you start a sentence with an abbreviation like FYI? (In formal writing this is traditionally frowned upon, but in a blog post it’s usually fine unless it looks clunky.)

What does FUBAR stand for, anyway, and should you spell the whole thing out? (I’m certainly not telling you here, and it entirely depends on your audience.)

If you start blogging for an organization that has a style guide, go with whatever it says. If not, look up the abbreviation in the dictionary for guidance on how to spell and use it properly.

If you’re still in doubt after that, it probably doesn’t matter too much anyway (depending, of course, on your audience). Just pick one way and use it consistently. For example:

If you decide to use periods when abbreviating U.K. (where, incidentally, they refer to periods as “full stops”), be sure you do so when abbreviating E.U. and U.S.A. as well.

If you abbreviate the days of the week, standardize them to three letters each—e.g., Thu. (not Thurs.), Fri. and Sat.

i.e. vs. e.g.

While we’re on the topic of abbreviations, let’s talk about these two Latin terms. They are very often used interchangeably, but they actually mean two different things.

I.e. stands for id est, or “that is.” It’s used to further explain or restate something in different words.

The Hephthalites are known to have practiced polyandry; i.e., the marriage of a woman to two or more men.
E.g. stands for exempli gratia, or “for example.” It’s used to do just that—give one or more examples.
He liked all kinds of leafy green vegetables—e.g., lettuce, spinach and kale.
Here’s a memory aid for recalling when to use each of these two phrases. Instead of worrying about the Latin translations, just remember:
  • i.e. = in other words (both start with i) or In essence
  • e.g. = example given

Also note that a comma is used after the final period in each of these abbreviations.

To introduce the abbreviation, in most cases you can use either a comma, a semicolon, a colon, an em dash, or a set of parentheses. Again, just be sure you’re consistent in whatever choice you make.

He liked all kinds of leafy green vegetables, e.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetables; e.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetables: e.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetablese.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetables (e.g., lettuce, spinach and kale).

The only caveat here is that if the text that follows the i.e. or e.g. could stand as an independent sentence:
They did what they always did at wedding receptions; i.e., she got tipsy and he flirted shamelessly with the new bride.
. . . you should not introduce the phrase with a comma—use any of the other punctuation methods. My own personal preference is the semicolon, as above, but any of them except for the comma would fine.

Foreign Terms: Exotic Expressions

Foreign words are another bone of contention among editors and other professional wordsmiths. The general consensus, though, is that if a term is likely to be unfamiliar to your readers, italicize it.

She executed a perfect nikkyo and her attacker instantly dropped to the floor.
Carmen’s schädenfreude as she watched Alonzo writhe in agony was chilling to watch.
But if the word has become a commonly accepted part of English, there’s no need to italicize.
Sorry—can you please read that back to me verbatim?
The company gave its employees carte blanche to wear whatever they wanted to work.
These same guidelines apply to common Latin abbreviations such as etc. and our buddies i.e., and e.g. from just above—they are now so common that they don’t require italics.

But expect to run into people who will argue that ad nauseam.

Numbers: A Source of “Total” Confusion

Ah, numbers. So many questions about them, and so many ways to be inconsistent. Let’s take a look.

Spelled Out vs. Numerals

Opinions on this differ widely. In general, spelling out numbers comes across as more formal, but possibly a little bit snooty. Of course, depending on the context (She lived at Eighty-Eight Kensington Road, where she routinely inspected the brass railings for dust using her spotless white gloves), that may be exactly what you want.

One common convention is to spell out any numbers from zero through ten and numerals for 11 and higher. But visual consistency should override this, so make exceptions where numbers are close together.

Once her blog posts became easier to read, she went from gaining about 3 subscribers a month to a startling 150.
Don’t begin a sentences with a numeral, even if it’s a small number.
Four hours ago I was simply minding my own business when . . .
Numbers in titles are another point of contention. Should your new list post be titled “10 Ways to Be a Kickass Knitter” or “Ten Ways to Be a Kickass Knitter”? Many writers use numbers in headlines because they’re more quickly readable, but it’s up to you.

Dates

Format dates however you like, but be consistent about it. If you start off writing 8/16/99, don’t switch to 06/23/72 later on. If you spell out January 1 when blogging about your New Year’s resolution, don’t update your readers later in the year by sticking letters at the end of the date on May 31st.

Years should be written in numerals, and when they’re abbreviated, the point of the single apostrophe should face left.

Their first single hit the airwaves in 1983, followed by two more in 86 and 88.
When referring descriptively to a decade, don’t include an apostrophe between the numbers and the letter s.
CORRECT:

He’s a child of the 80s.

She’s a child of the 80s.

He’s a child of the 1980s.

INCORRECT:

He’s a child of the 80s.

She’s a child of the 80s.

He’s a child of the 1980s.

Century names can either use numerals or be spelled out, but should not be capitalized.
Sometimes I wish I’d lived in the 19th century. (or) Sometimes I wish I’d lived in the nineteenth century.

Times

The rule here is pretty much “no rules.” It doesn’t matter if you write 6:30 am, 6:30am, 6:30 AM, 6:30AM, 6:30 a.m., 6:30a.m., 6:30 A.M. or 6:30A.M., as long as you do it the same way everywhere.

(In some countries a period is used in clock times rather than a colon—e.g., 6.30 A.M.)

It’s better to write “noon” and “midnight” rather than “12:00 p.m.” and “12:00 a.m.” (which make people have to think too hard.)

Percentages

Use the percent sign (27%) or spell it out (27 percent)—either is fine. Pick one way and use it.

Currency

The main mistake writers make here is doubling up the currency symbol and the word. If you write $1 dollar it’s like saying “One dollar dollar.” A simple $1 (or 1 dollar or one dollar) is the correct way to go.

Same thing with larger ranges. If someone is already a millionaire, don’t inflate their wealth even further by giving them $10 million dollars. Either $10 million or 10 million dollars is just fine, thank you very much.

Number Ranges

In general, any number range, whether dates (1785–1802), pages (pp. 23–38), or some other type, gets that medium-length dash, the en dash, between its numbers.

When giving number ranges within text, don’t mix up words and symbols. People often make this mistake by writing things like They were married from 1975–2010 instead of They were married from 1975 to 2010.

Common Pitfalls

Now let’s move into some of the typical areas where writers get confused. You know the ones I’m talking about—those tricky cases where you just know there’s a rule, but you can never remember what it is.

Subject/Verb Agreement

The “subject” of a sentence is whatever person or thing is doing the main action—what you might call the primary noun (or nouns). The subject should “agree” with the verb about whether they should both be singular or plural.

To mix them just sounds wrong. If I were to write “You and I is smart,” you’d know that one of us wasn’t.

But subject/verb agreement gets trickier with vague-sounding pronouns and more complex sentences.

The word and makes a subject plural (i.e., there is more than one main actor), so the verb should be plural too.

You and I are smart.
With the word or, it depends on the actors. If they’re both singular, the verb should be singular.

Goran or Lisa was at the pub every single time I walked in.

But if one is singular and the other is plural, the verb should agree with the one closest to it.
Either a candle or flowers were sitting on the Chens’ mantelpiece at all times.
In the case of “indefinite pronouns” (so called because they refer to somewhat vague numbers of things), you should determine whether the noun the pronoun refers to is singular or plural.
None of the food is very healthy.

(“food” is a collective noun that stands for one thing, so use the singular verb “is”)

None of them are going to the movie.

(“them” indicates multiple people, so use the plural verb “are”)

Anybody here want seconds?

(“anybody” refers to any one body/person, so it’s singular—use the singular verb “want”)

Most of my guest posts were quickly published.

(“most” refers to a number of individual posts, so use the plural verb “were”)

But amazingly, neither the post about the mating habits of the Brazilian termite nor the one on different types of postage stamp adhesive was accepted anywhere.

(both “neither” and “nor” refer to one single post, so use the singular verb “was”)

Don’t get confused by interrupting phrases and relative clauses. Like newly infatuated lovers, the subject and verb will always agree with each other no matter what comes between them.
That painter with the big orange pickup truck filled to the brim with buckets, brushes and ladders drives down my street every day.

That vs. Which

This is an old problem with a surprisingly easy solution. Look at the phrase or clause you’re considering and ask yourself, “If I take it out, will the sentence still have the same basic meaning?”

If the answer is yes, use which.

If the answer is no, use that.

Another way of looking at it is to consider whether the clause is, or could go, inside a pair of commas. If so, use which. If not, use that.

The map, which they used to drive cross-country, is in the glove compartment.

The map that they used to drive cross-country is in the glove compartment.

Both sentences tell us that the map in question is in the glove compartment, but mean different things.

In the first sentence, what the people used the map for is incidental. It’s as though the writer is saying, “The map is in the glove compartment. Oh, yeah—by the way, they used it to drive cross-country.”

The second sentence, on the other hand, refers to the specific map they used. (There could be other maps, too.) “Where is the map they used to drive cross-country? It’s in the glove compartment.”

First case, extra information. Second case, central to the plot.

See the difference?

Who vs. Whom

Running a close second behind “that vs. which” in the confusion competition is the “who vs. whom” conundrum. This is another tricky dilemma with a simple solution.

If you could substitute “he or “she,” use who.

If you could substitute “him” or “her,” use whom.

For example:

I haven’t seen the guy who lives down that hallway for weeks.

(because he, not him, lives down that hallway)

The kids, one of whom was fortunately wearing glow-in-the-dark sneakers, were found later that night.

(because one of him, not one of he, was found)

If this is unclear, switch the pieces of the sentence around first and then see which word works better.

For example, is “Who do you think will win?” correct, or should it be “whom”?

  • First switch the sentence so that it reads “Do you think WHO will win?”
  • Now do the substitution both ways. Which sounds right, “Do you think HE will win?” or “Do you think HIM will win?”
  • Obviously it’s the first one, so “Who do you think will win?” is correct.

What about this one? “I wonder who I’ll be paired up with for the scavenger hunt.”

  • First switch the sentence around: “I wonder I’ll be paired up with WHO for the scavenger hunt.” (I know that sentence is awkward and incorrect, but it’s just for the sake of figuring this out.)
  • Now which is right—“I wonder I’ll be paired up with SHE for the scavenger hunt” or “I wonder I’ll be paired up with HER for the scavenger hunt”?
  • HER sounds correct, so the original sentence should read, “I wonder whom I’ll be paired up with for the scavenger hunt.”

In casual conversation, though, sometimes whom sounds a bit stilted. “Whom should I cheer for?” (or, for complete sticklers, “For whom should I cheer?”) is technically correct, but the people next to you at the big game may look at you strangely, and not just because you don’t know which side you’re on.

So when it comes to your blog, know which way is correct, but don’t be afraid to bend the rules a bit here for the sake of sounding more conversational.

Who vs. That

I’ve saved this one for last because, frankly, I don’t agree with the rule.

I strongly feel that writers should always refer to people as “who” rather than “that.” However, my research indicates that my strong opinion on the matter has become outdated.

I flinch whenever I read (or hear) sentences like “Kobe Bryant is the athlete that inspired me to play basketball.” Not that Kobe needs my help, but to my ear, referring to him as “that” instead of “who” dehumanizes him.

Apparently, I’m old-fashioned in believing that people are people, not things. But for the record, it is now apparently permissible to refer to people as either “the folks who” or “the folks that.” (Ew.)

I’m pleased to say, though, that a thing is still always a “that.”

You can’t say “the company who patented the Giant Gizmo” because a company (the opinions of corporate lawyers notwithstanding) is not a person. It’s a non-living entity (the opinions of some science fiction writers notwithstanding). So you need to say “the company that patented the Giant Gizmo.”

More Tricks (& Traps) of the Writing Trade

We writers are living in tough linguistic times. The lines between formal written language and the more casual spoken word have blurred tremendously with the explosion of personal computers, e-mail, and the Internet.

So how do you successfully walk those lines? How do you ensure that your posts are conversational yet correct, compelling yet credible?

To return to our “building blocks” metaphor from earlier in the post, you need to take a step back from the level of the individual bricks (what we’ve been discussing up until this point) and consider the overall construction of your building.

Your goal as a writer isn’t to simply heap up ramshackle stacks of words. You want to move people. Inspire them. Educate them. Persuade them to think differently. To take action.

To do that, you need to look at the larger issues. Are your walls straight and attractively laid out? Does your building look inviting? Can you construct its rooms so that visitors are naturally led from one to the other in the sequence you’ve designed?

Much of this ability comes with the study and practice of effective writing techniques, and is outside the scope of a single post on grammar, no matter how long. What I can show you today, though, are some of the common ways writers leave stumbling blocks scattered around the floors of their word-rooms.

Clean those up, and you’ve gone a long way toward leaving a clear path through your writing.

Parallel Construction

Humans love patterns. We key into them to help us make sense of the world . . . and you can use them to help your readers make sense of your writing.

I’m not saying you should make your writing so robotically regular that it becomes predictable and monotonous.

But if you want your readers to roll smoothly along from one idea of yours to the next, using parallel structure is like laying parallel train tracks.

Both of the following sentences essentially say the same thing. Which is easier to read? Which packs a stronger punch?

Persuading others comes from a mixture of thinking through your ideas, thorough organization, and then presenting them clearly,

To persuade others, think through your ideas, organize them thoroughly, and then present them clearly.

It’s the second sentence, of course. Why? The first one uses a mixture of noun forms–gerunds (“persuading,” “thinking” and “presenting”)—in which “-ing” is added to the verb to create a noun—and “organization,” a more regular, though abstract, noun. You can follow the sentence, but you have to work a little too hard at it. The parallel verb forms in the second sentence (“persuade,” “think,” “organize” and “present”) make it much easier to comprehend quickly.

Note that you could also re-cast the sentence this way: “Persuading others comes from a mixture of thinking through your ideas, organizing them thoroughly, and then presenting them clearly” (using gerunds throughout). In general, though, simpler verb forms result in clearer writing.

Bonus credit if you realized you could make the structure even more parallel by adding an adverb (such as “carefully”) after the word “ideas”! It would then have the form “. . . (VERB) through your ideas (ADVERB), (VERB) them (ADVERB), and then (VERB)  them (ADVERB).

Sentence Fragments

Here’s a so-called grammar rule that seems pretty basic on the surface—every sentence should be complete. Meaning, traditionally, that it should have a subject (the main actor/actors), verb (the main action) and, if applicable, an object (what the action happens to).

Anything less is called a sentence fragment.

Except . . .

Remember earlier, when I told you that some of what Mrs. Pendergast taught you back in English class is now considered outdated?

This is one example. Unless the context in which you’re writing is very formal (sorry, corporate and legal bloggers), sentence fragments are perfectly fine in blogs—and a lot of other writing—these days.

With one caveat.

Your meaning must be clear.

See what I did above with except . . . and with one caveat? You understood what I meant because the text flowed. So what if they were technically fragments?

In fact, as a blogger you should probably make it a point to introduce sentence fragments every now and then, depending on your personal style (sorry, Mrs. Pendergast). They let you spice up your writing by playing with pace, tension and emotion.

One more caveat. Fragments? Use them sparingly. Like a condiment. Even though they’re legit. Because why? Using lots of them feels choppy. Not wrong, precisely. Just hard to read.

See?

Run-On Sentences

The opposite of a fragment is a run-on sentence, in which you will find more than one complete thought, each of which really deserves its own sentence, but there’s just too much going on at once and it gets really hard to keep track of all the players, which happens a lot when a writer gets really excited about her subject matter and goes on at length without adding a period for quite a long time and the sentence ends up sounding quite flustered and out of breath.

Unless you’re deliberately using a run-on sentence for dramatic or illustrative purposes, like I just did, don’t use them.

One way of avoiding them is to read your posts out loud as part of your editing process. If you find yourself literally running out of breath before running out of sentence, look for ways to break the run-on sentence into more than one.

It’s all about developing a listening ear with regard to your own writing. And about keeping things clear and simple for your readers.

Dangling Modifiers

Misplaced modifiers—often called “dangling modifiers” because of the way they just sort of hang there, not being clear about what they’re modifying—are some of the most amusing mistakes in all of Grammaria.

Check these out:

Driving past the graveyard late last night, the twisted old tree frightened me.

(I’d love to know where that tree got its driver’s license.)

She wore a bright red baseball cap on her head, which was obviously much too small.

(Yeah—her head was so tiny the cap came all the way down to her shoulders.)

The distraught young man was comforted by the psychologist who had just taken an overdose of sleeping pills.

(I bet that was a real consolation to the young man.)

Here are some much clearer re-writes (though not the only possible fixes for them):
As I drove past the graveyard late last night, I saw a twisted old tree that frightened me.
That bright red baseball cap on her head was obviously much too small.
After he took an overdose of sleeping pills, the distraught young man was comforted by the psychologist.

Split Infinitives

Here’s another area in which you can gleefully waggle your finger at old Mrs. Pendergast and say, “You were wrong!

An infinitive is the form of any verb which starts with the word “to”—to go, to dance, to have written, etc.

It is supposedly a grammar faux pas to split an infinitive by sticking extra words between the “to” and the rest of the verb. However, this is now considered outmoded thinking . . . and it certainly never stopped Captain Kirk and the crew of the Enterprise from heading out into space, to boldly go where no man had gone before.

In fact, the split infinitive is often clearer than the alternative. Which of these sounds better to you?

Carl’s nasty old landlord threatened to double the rent, plus even more of an increase on top of that, if Carl went to the rent board about the broken washing machine.

Carl’s nasty old landlord threatened to more than double the rent if Carl went to the rent board about the broken washing machine.

You’ll be glad to know it’s finally considered okay for you to boldly go and split some infinitives, too.

The Golden Grammar Rule for Busy Writers: Create a Style Sheet

We’ve covered a lot of ground here—thank you for sticking with me! Clearly, you are a tenacious soul. 🙂

I’d like to leave you with one closing thought.

One word, really.

Consistency.

We are a pattern-seeking species—something that is hard-wired into us for basic survival reasons. Our nervous systems are keenly attuned to inconsistencies in our environment.

It doesn’t matter whether it’s the subtle striping of a tiger through the bushes or a set of square brackets instead of the usual curved parentheses—our primitive brains don’t register relative importance, only difference. They simply flash the signal, “Something is wrong here.”

Whether this response is conscious or unconscious, that is not the feeling you want your readers to have.

That’s why I’ve stressed consistency throughout this post, and why you should aim for it in your writing. Here’s one great way to ensure it.

Ever wonder how professional copy editors can catch a misspelled name on page 549 of a manuscript when it hasn’t appeared since page 23? They use a nifty little device called a style sheet.

I suggest you do the same.

A style sheet is a quick-and-dirty list of your key editorial decisions, all in one place so that you can check it easily. Whenever you reach a new decision about how to handle something, it gets added to the list. This personal set of editorial standards helps you write more consistently over time.

  • Does that author you refer to all the time spell her name Catherine or Katherine?
  • Do you vacillate between writing email and e-mail?
  • Have you decided to call your webinar series “Best-Kept Secrets of Highly Amazing People” or “The Best-Kept Secrets of Highly Amazing People”?
  • Do you have a hard time remembering that decades should be referred to as the ’60s and ’80s rather than the 60’s and 80’s?

Jot it down or type it into a running document. When you need to check because you’ve pulled another all-nighter and you can’t see straight, let alone remember such mind-numbing little details, they will be there for you.

No Need to Take an American English Course. You’re Ready to Banish Your Grammar Gremlins for Good!

Your time is your most valuable resource. It’s the only thing you have that can’t be renewed.

Obviously this means you want to spend as much of it as you can on high-level activities, creating and sharing the things that only you, of all the people in this world, can contribute.

But you also want to be sure that you’re doing that clearly and convincingly through each and every blog post you publish. And that means a certain amount of time spent on grammar. It’s simply a part of crafting your message.

But now you can minimize the time you spend on this in two ways:

  1. Bookmark this post. The more you refer back to it, the more quickly you’ll find what you need. And the more often you use it, the better you’ll internalize the information, so that over time you’ll automatically remember more and more of the rules and guidelines on your own.
  2. Start your own style sheet. (See the section just above.) Take the extra moment to record each editorial decision you make. A few minutes here and there, in the beginning, will pay off hugely as a time- and stress-saver down the road once you have a nicely comprehensive list of “how you do things” when you edit your own posts.

Both of these resources will help you become a faster and more efficient self-editor, freeing up more time for the creative work that is at the heart of what you blog about . . . and why you blog in the first place.

Go get ‘em, you creative thinker, you.

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