Wednesday, August 16, 2017

Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Social marketing is different because your audience talks back--immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/32626/why-your-paid-social-is-failing-and-best-practices-for-social-advertising

Monday, August 14, 2017

Saturday, August 12, 2017

Friday, August 11, 2017

Trends in Social Media Marketing: B2B vs. B2C [Infographic]

Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32486/trends-in-social-media-marketing-b2b-vs-b2c-infographic

The Complete Guide to Snapchat Ad Targeting [Infographic]

The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32485/the-complete-guide-to-snapchat-ad-targeting

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32565/socialskim-facebook-messenger-upgraded-for-business-a-big-blow-to-snapchat-10-stories-this-week

Four Reasons Your Business Should Be on Instagram [Infographic]

What's the big deal about Instagram? Check out today's infographic for the full story on this image-sharing social network. It might turn out to be just the right social platform for your marketing. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32484/four-reasons-your-business-should-be-on-instagram-infographic

Saturday, August 5, 2017

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32565/socialskim-facebook-messenger-upgraded-for-business-a-big-blow-to-snapchat-10-stories-this-week

Friday, August 4, 2017

Four Reasons Your Business Should Be on Instagram [Infographic]

What's the big deal about Instagram? Check out today's infographic for the full story on this image-sharing social network. It might turn out to be just the right social platform for your marketing. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32484/four-reasons-your-business-should-be-on-instagram-infographic

Thursday, August 3, 2017

What the Heck Is Ghostwriting? (And Why You Might Want to Do It)

You want to make money as a writer, right?

You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few jobs already. (Good for you!)

But then a potential client emails you with the question, “Do you offer ghostwriting services?”

And you’re stumped. Maybe you’ve heard of ghostwriting. Maybe you have some idea what it is. Or maybe you wonder if it involves ouija boards in some way.

You don’t want to look like an idiot by emailing back to say, “Err … what do you mean?”

That sounds like a good way to send your potential client running for the hills.

Well, look no further, because I’m about to tell you everything you need to know about ghostwriting, starting with …

What Exactly IS Ghostwriting?

You might already have some hazy ideas about ghostwriting, like I did … when I first heard of ghostwriting, I thought it was just used for celebrity memoirs.

It turns out such memoirs are just the tip of the iceberg. Ghostwriting is everywhere.

So what is it?

When you ghostwrite, you let someone else put their name on your work. That is, you don’t get any credit — at all.

Typically, the person who commissions the work will own the copyright, which also means they can modify or republish the work in any way they see fit.

So why would someone hire a ghostwriter? Are they too lazy to write their own stuff?

Not necessarily. People hire ghostwriters for many different reasons, but the most common ones are:

  • Their business has grown so much that they no longer have time to write (all) their own material.
  • They have a wealth of expertise or an exciting story to tell, but they don’t enjoy writing or they’re not that good at it.

It’s nothing new, either: ghostwriting has been around, in one form or another, for centuries.

To give you more idea of what it may involve, my own ghostwriting has included:

  • Taking a rough draft, editing it heavily, and expanding on it where necessary.
  • Taking a blogger’s rough notes and transcribing them.
  • Putting together short, functional blog posts (e.g., announcing a new podcast).
  • Taking an assigned topic and very brief outline, then writing a post.
  • Writing a post based on a title and nothing more.
  • Coming up with ideas, getting them approved, then ghostwriting the posts (though this is rare!).

As you can see, ghostwriting has a spectrum from something akin to an editing relationship to writing a piece from scratch.

Of course, I’ve only ghostwritten for blogs.

Authors like Roz Morris write whole books as ghostwriters, which is a far more involved process that includes extensive interviews with the client.

But Why Would You Let Someone Else Take Credit for YOUR Writing?

Assuming you also want to build up your own brand as a writer, why might you want to ghostwrite?

After all, you won’t get any of the credit. Your name won’t appear anywhere on the piece … and you probably can’t tell anyone you wrote it.

But you have plenty of good reasons to ghostwrite. Many writers do it, and many writers love it.

Here are two main benefits:

Benefit #1: Ghostwriting Pays Exceptionally Well


One huge reason to ghostwrite is for the money. It tends to pay better than regular freelancing.

After all, having your name attached to your words is valuable for you as a writer. When you have a byline, you can use that piece of work to showcase your talent, build your reputation, and potentially attract new clients. So it’s appropriate (and standard practice) to increase your fee to compensate for the loss of these advantages.

There’s no exact rule of thumb for how much extra you should charge for ghostwriting over regular freelancing. Personally, I tend to increase my fee by about 15%–20%.

On top of that, once you’ve established a ghostwriting relationship with someone, it often results in ongoing work for you. Most people want their writing to be consistent, so it makes sense to stick to the same writer.

In other words, you have consistent work at a higher rate than usual. That’s quite a plus, isn’t it?

Benefit #2: Develop Closer Relationships with Big Names in Your Field


As a ghostwriter, you’ll normally work quite closely with your client. You may be privy to their rough notes or mind maps, or you might interview them on the phone or in person.

Chances are, you’re also focusing your ghostwriting on a particular area of expertise (especially if you’re writing for a blog).

This means that you’ve got a brilliant opportunity to get to know someone well-established in your field.

You’ll find that you get valuable insights into the “behind the scenes” of a top blog, or you get a clearer idea of how a big-name author works and thinks.

This may be eye-opening! It could give you some ideas for how best to move forward with your own business.

And as you build up closer relationships, or even friendships, with your client, they may well share your other work on social media, bringing you a lot of extra traffic. (Several of the people I ghostwrite for have supported me in that way.)

If you ever need a favor or need some advice, there’s a good chance they’ll be very happy to help.

So much of blogging success depends on getting a helping hand from other bloggers … particularly those with a large audience and a great reputation in their field. Ghostwriting brings you into close contact with exactly those people.

The Counterpoint: Why You Might NOT Want to Ghostwrite

There are a couple of big concerns that writers have about ghostwriting:

“But surely that’s not ethical?”

“But why should they benefit from my hard work?”

“But what about building my platform?”

These are real, valid concerns … and for you, they may be deal-breakers.

So let’s dig into them.

Objection #1: “You’re Helping Someone Fool Their Readers — That’s Unethical”


When you ghostwrite for someone, they pass your words off as their own.

Is that ethical?

The authors who hire ghostwriters certainly think it is! But not all writers or readers agree. Many feel that some types of ghostwriting are more ethical than others.

For instance, think about these two scenarios, which are on opposite ends of the ghostwriting spectrum:

  1. A big-name blogger hires a ghostwriter to write an ebook on their behalf. The blogger talks to the ghostwriter for an hour and provides a detailed outline. Once the ebook is complete, the big-name blogger reads it, edits it, and puts his name on it.
  2. A big-name blogger hires a ghostwriter to write an ebook on their behalf. They give the ghostwriter free rein to come up with the topic and outline, and they don’t supply any help. When it’s done, the blogger puts his name on it without giving it a second look.

Personally, as a reader, I’d feel comfortable with situation #1. The thoughts in the ebook belong to the blogger; the ghostwriter has helped shape those.

Situation #2, however, seems a lot thornier. As a reader, I’d feel cheated by that. I’m buying the ebook because I want the blogger’s expertise … not that of a ghostwriter I don’t know.

If you’re thinking of ghostwriting, you have to make up your own mind about what is — and isn’t — ethical. Where would you personally draw the line as a ghostwriter, if at all?

For more thoughts on the rights and wrongs of ghostwriting, check out Patty Podnar’s post Is Ghostwriting Ethical?

Amanda Montell’s Your Favorite Influencers Aren’t Writing Their Own Content—These Women Are is also quite eye-opening about some of the less ethical practices in the ghostwriting world.

Objection #2: “It’s Too Painful Watching Someone Else Get Praised for YOUR Work”


It may sound silly, but not getting recognition for your writing can be quite painful — unbearable to some.

I have to admit that, as a writer, it can sometimes sting a little to see a blogger receive lots of lovely praise for a post that I wrote every word of. And I’m not alone; many writers find themselves missing the attention and craving the recognition.

It’s no fun watching someone bask in glory that should be yours.

But think of it this way: All that praise is a sign you did a great job. You can be proud of that, and you can feel confident you’ll get hired again!

Also, as ghostwriter Roz Morris points out in an interview with whitefox, it’s not just ghostwriters who go unnoticed by readers:

There are many unsung heroes in the creative industries, and ghostwriters are only one of them. Editors can also make a huge difference to a book and are rarely credited.

So, if you can’t stand watching someone else take the praise, that’s okay. Many writers feel that way. But maybe we should also keep things in perspective.

Sidenote: If you think ghostwriting sounds like a perfect fit for you, and you’re a reasonably experienced writer, I recommend Roz’s course, Become a Ghost-Writer.

Objection #3: “Ghostwriting Keeps You from Building Your Platform”


Even if you’re okay with someone else getting the praise, you may still oppose the idea of letting them take credit.

Some writers feel that, for long-term success, you need to take credit for every word you write and create an impressive body of work with your name on it. They believe that ghostwriting is essentially a waste of time.

After all, when you’ve got a bio (or at least your name) on every blog post you write, each of those posts helps raise your profile. You’ll be bringing in new readers and potentially new clients through your work … without any additional marketing.

This is essentially the argument that Demian Farnworth puts forward in The Brutally Honest Truth About Ghostwriting:

The first thing every writer should ask is this: What do you want to accomplish as a writer? Is building a personal and visible platform important to you? Will it help you in the long run? If you have to ghostwrite to make ends meet, fine. But beat a hasty path out of the business as soon as possible. It’s your turn to run the show.

I certainly think it’s worth putting some serious thought into how best to make ghostwriting work for you. It might be that you want to solely focus on your own platform (heck, you might even hire ghostwriters of your own, some day down the line!)

But there’s no shame in taking ghostwriting jobs to generate a steady income while you build your platform. It doesn’t have to be one or the other. You can do both at the same time.

Ghostwriting takes some focus away, but that doesn’t mean it’s not worth doing.

ghostwriting infographic

Will You Give Ghostwriting a Try?

Ultimately, ghostwriting can be a little divisive.

Some writers feel — passionately — that readers deserve to know exactly who wrote the words they’re reading. Others feel building your platform is too important to let someone else take credit.

But ghostwriting is a good way to make money as a writer.

And it doesn’t mean your platform is off the table. You can ghostwrite and have a writing career under your own name. Many writers, including me, simply use ghostwriting as a way to supplement or support their writing passions.

Personally, I think it’s worth it.

Only you can decide whether it’s right for you.

About the Author: Ali Luke blogs about the art, craft, and business of writing at Aliventures. If you’re interested in going further with ghostwriting or any type of freelance writing, check out her epic post: Freelance Writing: Ten Steps, Tons of Resources.


from
https://smartblogger.com/ghostwriting/

Saturday, July 29, 2017

Friday, July 28, 2017

Thursday, July 27, 2017

12 Common Mistakes Video Marketing Beginners Make

Wondering why your videos aren't performing as well as you anticipated? These common mistakes and pitfalls might be the difference between highly...

The post 12 Common Mistakes Video Marketing Beginners Make appeared first on The Sales Lion.



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https://www.thesaleslion.com/common-mistakes-video-marketing-beginners/

Wednesday, July 26, 2017

Monday, July 24, 2017

Six Foolproof Ways to Find Influencers on Social Media

Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/32490/six-foolproof-ways-to-find-influencers-on-social-media

Saturday, July 22, 2017

#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week

This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32487/socialskim-linkedin-jumps-into-video-amazons-social-shopping-platform-10-stories-this-week

Friday, July 21, 2017

Hubcast 146: Ric Flair, Andy Cohen, Wistia, & HubSpot Deals

Hubcast Podcast

Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and ...

The post Hubcast 146: Ric Flair, Andy Cohen, Wistia, & HubSpot Deals appeared first on The Sales Lion.



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https://www.thesaleslion.com/hubcast-146-ric-flair-andy-cohen-wistia-hubspot-deals/

Thursday, July 20, 2017

The Indispensable Social Media Cheat Sheet [Infographic]

Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32424/the-indispensable-social-media-cheat-sheet-infographic

The Brutally Honest Guide to Being Brutally Honest

It’s scary, isn’t it?

Having to tell a truth to someone who may not want to hear it.

Whether you have to tell a friend they’ve been betrayed, inform a client that their ideas suck, or write a blog post to burst your reader’s bubble, hard truths can feel almost as painful to deliver as they are to receive.

Because just the thought of hurting someone is scary. You don’t want that.

And you don’t know how they’ll react. They might think you’re a jerk and cut all ties with you. You don’t want that either.

So sometimes you obfuscate the truth to spare them the pain of hearing it. Sometimes you even keep it to yourself or tell a white lie.

Well, I have to tell you something, and you may not like to hear it. But if you struggle with the art of being frank, you need to hear this. It will make you a better person, a better communicator and a better blogger.

So here it is …

You’re a coward.

If you can’t be brutally honest with people, especially when you know it’s in their best interest, you’re a coward.

Why You Can’t Be a Coward When It Comes to Hard Truths

You’re not doing anyone a favor by withholding a truth from them, even if it’s difficult for them to hear.

The only person you’re protecting is yourself. Because you’re afraid of the consequences to you.

But it’s not about you.

Being honest is about making sure your audience has the information they need to make good decisions. That includes information they may not like.

You may convince yourself it’s “nicer” to hide or obfuscate things that are difficult for them to hear, but it’s not.

Ignorance doesn’t lead to bliss, it leads to bad decision-making. There’s nothing “nice” about that.

And as a blogger trying to help your readers, honesty is that much more important.

Because readers rely on your expertise and your candor.  They rely on you to set them straight when they’re headed the wrong way. They rely on you to guide them in the right direction.

You may fear you’ll lose readers when you tell them a hard truth, but withholding it is far riskier. Because it will hurt your credibility in the long run.

When you’re honest at all times, whether in your writing or in your personal life, people will know what to expect from you. And when they need the truth, you’re the one they will come to.

Yes, you may lose some readers along the way, but you’ll gain the trust and respect of so many more.

The Big Mistake People Make While Being Brutally Honest

Brutal honesty is not about being cruel, rude, shocking, or harsh. That’s not brutal honesty. It’s just brutal.

If that’s what you’re going for, you’re doing it wrong.

Maybe that seems obvious to you, but many people mistake brutal honesty for honest brutality. You’ve probably experienced more than your share. So if it’s that obvious, why do so many people make this mistake?

Because it’s not obvious. In fact, it’s almost counterintuitive.

Many people think that the point of brutal honesty is to shock someone into hearing you. They think that the point is to be so harsh that the other person can’t help but hear the truth.

But that’s not really how it works. Treating people harshly will only make them less receptive to what you have to say, not more.

The point of brutal honesty is to be completely honest and let the truth speak for itself. It’s about not holding anything back — about not telling white lies to make a person feel better, or withholding information they might find hurtful. Those are things we do on a regular basis, and the point of brutal honesty is to stop doing that.

You see, the emphasis in brutal honesty should be on the honesty, not on the brutality.

It is the truth that you need to deliver, and not your delivery itself, that needs to be brutally unrestrained.

Of course, the problem is that being brutally honest isn’t just hard to do—it’s hard to do well. That’s because it’s not just about what you say; it’s also about why, when, and how.

brutal honesty is not about being cruel

3 Common Situations That Call for Brutal Honesty

Honesty is always a good policy, but not every situation calls for brutal honesty. So how do you know when it’s time to hold nothing back?

At the end of the day, it’s about assessing the situation, being clear about your purpose, and using your judgment.

But here are three common scenarios that often call for brutal truth:

#1. When They Want Your Help in Deluding Themselves


Whenever someone comes to you to confirm their delusions, you need to do the exact opposite.

For example, many bloggers might love to hear that all they need to do to make money is write posts and slap ads on them. They might want to hear that riches are right around the corner, even if they only just got started. But what they need to hear is that there’s no such thing as easy success, that it takes time, and that they must adjust their expectations.

Trying to sugar-coat this reality wouldn’t help them.

#2. When They’re Making a Dreadful Mistake


You wouldn’t let a friend walk blindly into traffic without reaching out a hand to pull them back. Hell, you wouldn’t even be so inconsiderate to a stranger.

So why would you let them make a harmful decision without trying to save them from it?

Sure, walking into traffic is likely to cause them serious harm — but so is making a decision that would ruin their career, blow their life savings, or land them in jail.

If they’re about to make a big mistake — or even if they’ve already made the mistake — your willingness to be brutally honest with them might just be the thing that saves them from future pain.

#3. When Subtlety Has Failed


How do you know when brutal honesty is called for?

When nothing else has worked. By all means, try a subtler, gentler approach first—but when nothing seems to get through to them, it’s time to take off the kid gloves and tell them what they need to hear, without holding back.

Situations That Call for Brutal Honesty

These aren’t the only circumstances which call for brutal honesty, but they are frequent ones, and they have two basic principles in common: the hearer badly needs to be told the truth, and yet it is very difficult for them to discover or receive it.

And that’s where you come in.

8 Steps to Being Brutally Honest Without Crushing Anyone’s Spirit

Great. So you understand what brutal honesty is, and what it is not. You know why brutal honesty is sometimes necessary, and when it is appropriate.

Now comes the hard part: How do you actually do it?

Here is an eight-step process to help you deliver that hard truth.

#1. Be Brutally Honest with Yourself


Brutal honesty begins with yourself. If you’re hesitant and tend to shy away from bluntly honest conversations, then the first step is to acknowledge why you hesitate.

Are you afraid of offending people? Ask yourself whether allowing them to continue on a harmful path is kinder than having an uncomfortable conversation with them.

Are you afraid that people will get mad at you, and perhaps cut ties with you? Do you worry about losing readers, subscribers, or clients?

As I mentioned above, ask yourself whether they’re better off not knowing, or whether you just don’t want to be the one to tell them.

Remind yourself that this is about doing what is best for them, not what is easiest on you.

#2. Check Your Motives


In the first step, you checked your motives for not wanting to be brutally honest with someone. In this step, flip that around—ask yourself if being honest with them is really about their well-being, or if it’s about you.

Yeah, that happens, too.

If it’s more about your desire to speak your mind than about what they need to hear, you’re likely to end up falling into that trap of being more brutal than honest.

So ask yourself this classic trio of questions about your message:

  1. Is it true?
  2. Is it necessary?
  3. Is it kind (or helpful)?

If the answer to all three isn’t yes, it’s time to reevaluate.

#3. Be More Honest than Brutal


Remember, the point is always honesty, not brutality.

You can tell the brutal truth without being brutal yourself. Let the truth be merciless on its own. It is hard enough for many to hear and face. So don’t add to it. Be kind.

Let me say that again: Tell them the whole truth, no matter how brutal it may be, but do it with kindness and empathy.

Be more honest than brutal

#4. Prepare Them for What’s Coming


Don’t just launch straight into the tough love. Give them the opportunity to prepare themselves for it.

Explain that you care about them. Explain that you have to tell them something you believe they need to hear, and prepare them for the degree of honesty they’re about to get from you.

For an example, look no further than what I did in the intro to this post:

Well, I have to tell you something, and you may not like to hear it. But if you struggle with the art of being frank, you need to hear this.

It doesn’t take much. Just a heads-up about what’s coming, so that your audience can put themselves in the right frame of mind for it. Blindsiding them won’t make them more receptive to hearing a brutal truth.

#5. Reveal Your Intentions


Why are you telling them this difficult truth? What do you want to come of it? How is hearing it worthwhile to them?

Understanding what they have to gain from it will make the other person much more receptive to the harsh truth. It will be much easier for them to hear and accept if they genuinely believe that you’re trying to help them.

So take a moment to tell them why you think what you’re about to tell them is the best thing for them.

Again, you can see how I did that in this post. Before I hit you with the brutal truth, I first told you how I thought it would benefit you:

… if you struggle with the art of being frank, you need to hear this. It will make you a better person, a better communicator and a better blogger.

And then, with the benefit still fresh in your mind, I took off the gloves and told you the blunt truth.

#6. Be Short and Sweet


It’s never a good idea to beat a dead horse. As a writer, it’s a great way to get people to stop reading.

But this is even more true when your reader is taking a beating, too. Being told a hard truth is never fun. Sometimes it’s necessary. But having it thrown in your face over and over is something few people react well to.

So get to the point. Make it clearly and succinctly, and move on.

Anything more, and you’re heading back toward being more brutal than honest.

You’re a coward.

If you can’t be brutally honest with people, especially when you know it’s in their best interest, you’re a coward.

Notice how I don’t dwell on the cowardice for too long? Instead, I quickly move on to explaining the reasons behind my remarks.

Keep brutal honesty short and sweet

#7. Stick to the Facts


This is easier for some topics than it is for others. Sometimes the facts are clear, measurable, and objective. You’ve got actual data, research — cold, hard facts. Other times, the issue at hand is a subjective assessment.

But even when the subject matter is wholly subjective, you can keep the discussion focused on the relevant issues.

Be as objective as you can, given the subject matter. Avoid emotional observations. Focus on actions — things the other person has done, or things they need to do — rather than on character and personality.

Most of all, focus on problems that can be solved.

Again, you can see that in my approach to this post. I didn’t dwell on negatives or beat you over the head with character flaws. As you can see below, I focused on the facts — which, in this case, meant explaining why I had just called you a coward by emphasizing things I knew you’d agree with:

“Being honest is about making sure your audience has the information they need to make good decisions. That includes information they may not like.

You may convince yourself it’s “nicer” to hide or obfuscate things that are difficult for them to hear, but it’s not.

Ignorance doesn’t lead to bliss, it leads to bad decision-making. There’s nothing “nice” about that.”

#8. Conclude with a Solution


Don’t leave them feeling bad because of the truth bomb you just dropped on them. Help them figure out a solution. Give them a way forward.

Most of all, tell them how you’re going to help them, and commit to helping them tackle the issue.

How you end the discussion can make all the difference.

Do you want them to feel defeated, beat down, and discouraged? Or do you want them to feel hopeful that there are concrete ways that they can address the issue?

Imagine if I ended this post after calling you a coward, without offering any advice on how to deliver brutal truths. That would make the overall message feel far less benevolent and far more antagonistic, wouldn’t it?

Have the Courage to Tell the Unvarnished Truth and You’ll Win People’s Respect

Telling someone a hard truth can be scary.

Because you don’t know how people will react.

And I won’t lie. Some people won’t like it. Even if you take all the right steps, you may still offend them, and you may still lose them.

But you’ll also gain others who recognize the value of someone they can trust to be honest — the type of people who may never have paid attention to you while you were busy telling everyone what they wanted to hear.

And as you develop a reputation as a person who tells it straight, you will gain people’s respect. You will gain credibility and authority. People will seek out your advice, value your perspective, and appreciate your honesty.

And you will help people—far more than when you were telling them whatever they wanted to hear.

And isn’t that the point?

About the Author: Josh Tucker is the founder of The New Progressive. As a race and social justice writer, he’s no stranger to telling hard truths.


from
https://smartblogger.com/brutally-honest/

Wednesday, July 19, 2017

Paid Social Media Budgets: Network Ad Spend Trends

Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2017/32429/paid-social-advertising-budgets-network-spend-trends-for-2017

Saturday, July 15, 2017

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32445/socialskim-linkedin-custom-notifications-facebook-monetizes-messenger-10-stories-this-week

Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32386/six-social-media-behaviors-your-brand-needs-to-stop-right-now-infographic

The 20 Most Effective Numbers in Facebook Post Headlines

List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2017/32414/the-20-most-effective-numbers-in-facebook-post-headlines

Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32417/four-ways-snapchat-can-get-ahead-of-the-competition-post-ipo

How to Harness the 'Testimonial Economy' in Your Marketing Strategy

We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32390/how-to-harness-the-testimonial-economy-in-your-marketing-strategy

Thursday, July 13, 2017

The 20 Most Effective Numbers in Facebook Post Headlines

List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2017/32414/the-20-most-effective-numbers-in-facebook-post-headlines

Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32417/four-ways-snapchat-can-get-ahead-of-the-competition-post-ipo

How to Harness the 'Testimonial Economy' in Your Marketing Strategy

We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32390/how-to-harness-the-testimonial-economy-in-your-marketing-strategy

#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32397/socialskim-snapchats-business-friendly-features-facebooks-transparency-metrics-10-stories-this-week

Five Keys to Improving Your Influencer Marketing Campaign

To join the growing number of businesses using the proven power of influencer marketing--to the tune of a $6.50 return on each dollar invested--take these 5 steps to ensure a successful influencer marketing campaign. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32382/five-keys-to-improving-your-influencer-marketing-campaign

The 20 Most Effective Numbers in Facebook Post Headlines

List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2017/32414/the-20-most-effective-numbers-in-facebook-post-headlines

Tuesday, July 11, 2017

Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32417/four-ways-snapchat-can-get-ahead-of-the-competition-post-ipo

Monday, July 10, 2017

How to Harness the 'Testimonial Economy' in Your Marketing Strategy

We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32390/how-to-harness-the-testimonial-economy-in-your-marketing-strategy

Saturday, July 8, 2017

Five Keys to Improving Your Influencer Marketing Campaign

To join the growing number of businesses using the proven power of influencer marketing--to the tune of a $6.50 return on each dollar invested--take these 5 steps to ensure a successful influencer marketing campaign. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32382/five-keys-to-improving-your-influencer-marketing-campaign

Advice to Writers Who Feel Like a Fraud (from a Writer Who Feels Like a Fraud)

Let me guess …

Every success in your writing career has been a fluke.

When people praise your work, they don’t know what they’re talking about.

You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are.

That’s how you feel, anyway.

You read other blogs and feel crushed at how little you know and how little you have to offer. You wonder why you even bother with your own blog when so many great writers do it way better than you ever could.

Well, here’s a secret …

Those writers you admire probably feel the exact same way.

Even famous writers like Neil Gaiman, Tina Fey, and Seth Godin are on record that they still feel like frauds — like they don’t deserve their success and they’re getting away with something.

We all do.

The Voice Inside My Head That Tells Me I’m Unworthy

I have been a freelance writer for over three years, but I still feel I have no right to claim that title — writer.

I have a nagging voice inside my head that constantly reminds me of my unworthiness. It tells me to give up before I’m laughed off the Internet. That I’ll never compare to other writers — the real ones.

It provides a symphony of thoughts like:

“Who do you think you are?”

“Why would anyone care what you have to say?”

“Sooner or later, they’ll find out you have no clue what you’re doing.”

I call this voice the “Imp.” Her full name is Imposter Syndrome, and chances are you’ve already met. If you’ve ever had that dread of being outed as a fraud because you don’t stack up to other writers, you’ve experienced Imposter Syndrome, and you have an Imp of your own.

Imposter Syndrome is common across industries, but writers are especially susceptible.

Why is that?

Why Do We Feel Like Frauds All the Frickin’ Time?

Writing is a peculiar profession.

One thing that sets us apart is that we work in isolation.

That means nobody’s around  to tell us we’re doing a great job until we put it out there for total strangers to judge. We’ll often work for a while on a project with no direct feedback, so it’s easy to start second-guessing our ability.

We have nobody to discuss our doubts with, so we are locked into internal conversations, which makes the Imp’s voice sound all the louder.

Working in isolation also means we don’t have any peers around to compare ourselves with, which leads us to compare ourselves with industry giants. No wonder we feel like we don’t measure up!

This also leads to us to create standards for ourselves that don’t exist. After all, you don’t see the time and effort other writers put in. You just see the result. That blog post that seems so effortless could be the result of weeks of work. But when you fail to churn out a perfect first draft, it means you’re an amateur.

The writing profession becomes even more dangerous when you step outside your comfort zone. You may have pitched an article to a large publication, and to your horror, they actually said yes. Then the insecurity takes hold and the fear of being exposed as an imposter rears its familiar head.

Sigh …

So are we doomed to deal with this nagging voice throughout our profession?

I’ll be honest; you may never fully get rid of it.

But you can learn to live with it.

How to Beat Imposter Syndrome: 4 Tips from a Writer Who Knows How You Feel

The first step on your road to recovery is to be aware that isolation, new challenges, and pointless comparisons are common causes of Imposter Syndrome. You may not always be able to avoid them, but if you are mindful of their effect, it will help you wrestle your Imp to the ground when needed.

And here’s how to do it.

#1. End the Isolation and Surround Yourself with Writers


The first step to beating Imposter Syndrome is to tackle one of its main causes: isolation.

You need to make friends with other writers who are at the same stage in their careers. You need to have people around you who understand you, who make you feel part of the writing community instead of an intruder.

Here are a few ways to meet other writers:

  • Join online writing communities (forums, Facebook groups, etc.)
  • Find local writing meetups on meetup.com.
  • Attend writing or blogging conferences.

Meet writers who are your peers, see who you get along with, and then join or start a mastermind group. Get together every week with a small group of people (around 4–6) and discuss what you’ve been up to and what’s been on your mind.

Share your fears and frustrations, and find comfort and reassurance in your similar experiences. You’ll inspire and encourage each other to grow as writers.

And as you grow, give back to the community by mentoring less experienced writers. Not only will you be helping others, your confidence will strengthen as you prove to yourself you do know what you’re doing and people do care what you have to say.

It’s rewarding and empowering at the same time.

Imposter Syndrome Advice #1

#2. Prepare for Failure AND Success (Because Both Can Be Crippling)


The Imp comes with a cruel twist. It won’t just berate you for failures; it will berate you for successes as well.

When a pitch is rejected or an article bombs, your Imp will use it to convince you that you don’t have what it takes.  Having a few failures in a row can make you want to curl up in a ball of despair.

On the other hand, when your writing is successful and gets glowing responses, your Imp will convince you it was a fluke. It will make you feel like you’ve now set expectations you’ll never be able to meet again.

The effect is the same. You procrastinate.

Because no idea feels good enough. You never feel prepared enough. And nothing you write feels like it stacks up.

You get stuck over-analyzing and don’t start anything new.

But the trick to beating your Imp is to keep yourself busy. Because the more you have on your mind, the less time you have to listen to that debilitating inner voice.

So prepare for these situations by creating an action plan. Have a list of tasks ready for whenever they come up, so you won’t have time to drive yourself crazy.

For example, when a pitch is rejected, you might make a point to ask for feedback, find different sites to pitch, or come up with 20 new headlines.

When a post takes off, you might make a point to read all the comments, identify what connected with readers, and see if you can find ideas for a follow-up post.

Whatever you do, stay active, and end each plan with you writing your next post.

Imposter Syndrome Advice #2

#3. Log Your Victories to Reinforce Your Self-Esteem


Most of us have an instinct to devalue our talent. When a post does well, we think we got lucky. When someone compliments our work, we shrug it off.

But those are terrible habits.

You need to take responsibility for your victories.

When a post does well, you did that. When you get a compliment, you earned that.

And you should never forget it.

So log your victories in a “nice things” file. Log accomplishments big and small. Log every compliment you receive. Print them out or store them in Evernote.

Then read them on a regular basis. It will banish your Imp and reinforce your belief that you have talent. It will reinforce your belief that people value your work. Plus, it just feels good.

It’s okay to bask in your own glory from time to time.

Imposter Syndrome Advice #3

#4. Remember That Nobody Expects You to Be Perfect (Except You)


As writers, we put ourselves out there as experts, which can feel intimidating.

You feel pressured to put forth a veneer of perfection. You don’t want to show the cracks in your knowledge, as that would show everyone you’re not an expert at all.

Because you don’t feel like one. You’re certainly not as much of an expert as those other guys, right? Because they know more than you?

So what if someone asks a question you don’t have the answer to?  What if your post doesn’t include everything an expert would know? What if everyone realizes you don’t know everything?

Well, relax. Because readers aren’t looking for the holes and imperfections in your posts. They’re more interested in what you do know than what you don’t. The only one who’s worried about the latter is you.

Readers only care whether your knowledge and experience can help them reach their goals. You may not know as much as that other expert, but if you can do that, you’re expert enough for them.

Remember that.

Imposter Syndrome Advice #4

You Are Not a Fraud, You Are a Writer

Your successes aren’t flukes.

You deserve all the praise you get.

And you are a writer — a real one.

So it’s time you finally convince yourself.

It’s time you fight back, wrestle your Imp to the ground and say, “Enough! I am smart, I am brave, and I earned everything I’ve worked for. I AM NOT A FRAUD!”

I’m right by your side, my fellow writer friend.  Let’s do this together.

Let’s tear down the walls of isolation and surround ourselves with writers. Let’s stop feeling intimidated by success. Let’s stop expecting nothing but perfection from ourselves.

Let’s promise to keep writing no matter what, and let’s take responsibility for all the victories along the way.

Are you with me?

About the Author: Mel Wicks is a freelance copywriter and content marketer. Download her free bonus ‘7 Golden Writing Rules — A No-Fluff, Step-by-Step Guide to Writing Quality Blog Posts’ and be one of the first to hear when her new blog, The Craft of Copywriting, goes live in August 2017.


from
https://smartblogger.com/imposter-syndrome/

#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32397/socialskim-snapchats-business-friendly-features-facebooks-transparency-metrics-10-stories-this-week

Friday, July 7, 2017

Thursday, July 6, 2017

Advice to Writers Who Feel Like a Fraud (from a Writer Who Feels Like a Fraud)

Let me guess …

Every success in your writing career has been a fluke.

When people praise your work, they don’t know what they’re talking about.

You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are.

That’s how you feel, anyway.

You read other blogs and feel crushed at how little you know and how little you have to offer. You wonder why you even bother with your own blog when so many great writers do it way better than you ever could.

Well, here’s a secret …

Those writers you admire probably feel the exact same way.

Even famous writers like Neil Gaiman, Tina Fey, and Seth Godin are on record that they still feel like frauds — like they don’t deserve their success and they’re getting away with something.

We all do.

The Voice Inside My Head That Tells Me I’m Unworthy

I have been a freelance writer for over three years, but I still feel I have no right to claim that title — writer.

I have a nagging voice inside my head that constantly reminds me of my unworthiness. It tells me to give up before I’m laughed off the Internet. That I’ll never compare to other writers — the real ones.

It provides a symphony of thoughts like:

“Who do you think you are?”

“Why would anyone care what you have to say?”

“Sooner or later, they’ll find out you have no clue what you’re doing.”

I call this voice the “Imp.” Her full name is Imposter Syndrome, and chances are you’ve already met. If you’ve ever had that dread of being outed as a fraud because you don’t stack up to other writers, you’ve experienced Imposter Syndrome, and you have an Imp of your own.

Imposter Syndrome is common across industries, but writers are especially susceptible.

Why is that?

Why Do We Feel Like Frauds All the Frickin’ Time?

Writing is a peculiar profession.

One thing that sets us apart is that we work in isolation.

That means nobody’s around  to tell us we’re doing a great job until we put it out there for total strangers to judge. We’ll often work for a while on a project with no direct feedback, so it’s easy to start second-guessing our ability.

We have nobody to discuss our doubts with, so we are locked into internal conversations, which makes the Imp’s voice sound all the louder.

Working in isolation also means we don’t have any peers around to compare ourselves with, which leads us to compare ourselves with industry giants. No wonder we feel like we don’t measure up!

This also leads to us to create standards for ourselves that don’t exist. After all, you don’t see the time and effort other writers put in. You just see the result. That blog post that seems so effortless could be the result of weeks of work. But when you fail to churn out a perfect first draft, it means you’re an amateur.

The writing profession becomes even more dangerous when you step outside your comfort zone. You may have pitched an article to a large publication, and to your horror, they actually said yes. Then the insecurity takes hold and the fear of being exposed as an imposter rears its familiar head.

Sigh …

So are we doomed to deal with this nagging voice throughout our profession?

I’ll be honest; you may never fully get rid of it.

But you can learn to live with it.

How to Beat Imposter Syndrome: 4 Tips from a Writer Who Knows How You Feel

The first step on your road to recovery is to be aware that isolation, new challenges, and pointless comparisons are common causes of Imposter Syndrome. You may not always be able to avoid them, but if you are mindful of their effect, it will help you wrestle your Imp to the ground when needed.

And here’s how to do it.

#1. End the Isolation and Surround Yourself with Writers


The first step to beating Imposter Syndrome is to tackle one of its main causes: isolation.

You need to make friends with other writers who are at the same stage in their careers. You need to have people around you who understand you, who make you feel part of the writing community instead of an intruder.

Here are a few ways to meet other writers:

  • Join online writing communities (forums, Facebook groups, etc.)
  • Find local writing meetups on meetup.com.
  • Attend writing or blogging conferences.

Meet writers who are your peers, see who you get along with, and then join or start a mastermind group. Get together every week with a small group of people (around 4–6) and discuss what you’ve been up to and what’s been on your mind.

Share your fears and frustrations, and find comfort and reassurance in your similar experiences. You’ll inspire and encourage each other to grow as writers.

And as you grow, give back to the community by mentoring less experienced writers. Not only will you be helping others, your confidence will strengthen as you prove to yourself you do know what you’re doing and people do care what you have to say.

It’s rewarding and empowering at the same time.

Imposter Syndrome Advice #1

#2. Prepare for Failure AND Success (Because Both Can Be Crippling)


The Imp comes with a cruel twist. It won’t just berate you for failures; it will berate you for successes as well.

When a pitch is rejected or an article bombs, your Imp will use it to convince you that you don’t have what it takes.  Having a few failures in a row can make you want to curl up in a ball of despair.

On the other hand, when your writing is successful and gets glowing responses, your Imp will convince you it was a fluke. It will make you feel like you’ve now set expectations you’ll never be able to meet again.

The effect is the same. You procrastinate.

Because no idea feels good enough. You never feel prepared enough. And nothing you write feels like it stacks up.

You get stuck over-analyzing and don’t start anything new.

But the trick to beating your Imp is to keep yourself busy. Because the more you have on your mind, the less time you have to listen to that debilitating inner voice.

So prepare for these situations by creating an action plan. Have a list of tasks ready for whenever they come up, so you won’t have time to drive yourself crazy.

For example, when a pitch is rejected, you might make a point to ask for feedback, find different sites to pitch, or come up with 20 new headlines.

When a post takes off, you might make a point to read all the comments, identify what connected with readers, and see if you can find ideas for a follow-up post.

Whatever you do, stay active, and end each plan with you writing your next post.

Imposter Syndrome Advice #2

#3. Log Your Victories to Reinforce Your Self-Esteem


Most of us have an instinct to devalue our talent. When a post does well, we think we got lucky. When someone compliments our work, we shrug it off.

But those are terrible habits.

You need to take responsibility for your victories.

When a post does well, you did that. When you get a compliment, you earned that.

And you should never forget it.

So log your victories in a “nice things” file. Log accomplishments big and small. Log every compliment you receive. Print them out or store them in Evernote.

Then read them on a regular basis. It will banish your Imp and reinforce your belief that you have talent. It will reinforce your belief that people value your work. Plus, it just feels good.

It’s okay to bask in your own glory from time to time.

Imposter Syndrome Advice #3

#4. Remember That Nobody Expects You to Be Perfect (Except You)


As writers, we put ourselves out there as experts, which can feel intimidating.

You feel pressured to put forth a veneer of perfection. You don’t want to show the cracks in your knowledge, as that would show everyone you’re not an expert at all.

Because you don’t feel like one. You’re certainly not as much of an expert as those other guys, right? Because they know more than you?

So what if someone asks a question you don’t have the answer to?  What if your post doesn’t include everything an expert would know? What if everyone realizes you don’t know everything?

Well, relax. Because readers aren’t looking for the holes and imperfections in your posts. They’re more interested in what you do know than what you don’t. The only one who’s worried about the latter is you.

Readers only care whether your knowledge and experience can help them reach their goals. You may not know as much as that other expert, but if you can do that, you’re expert enough for them.

Remember that.

Imposter Syndrome Advice #4

You Are Not a Fraud, You Are a Writer

Your successes aren’t flukes.

You deserve all the praise you get.

And you are a writer — a real one.

So it’s time you finally convince yourself.

It’s time you fight back, wrestle your Imp to the ground and say, “Enough! I am smart, I am brave, and I earned everything I’ve worked for. I AM NOT A FRAUD!”

I’m right by your side, my fellow writer friend.  Let’s do this together.

Let’s tear down the walls of isolation and surround ourselves with writers. Let’s stop feeling intimidated by success. Let’s stop expecting nothing but perfection from ourselves.

Let’s promise to keep writing no matter what, and let’s take responsibility for all the victories along the way.

Are you with me?

About the Author: Mel Wicks is a freelance copywriter and content marketer. Download her free bonus ‘7 Golden Writing Rules — A No-Fluff, Step-by-Step Guide to Writing Quality Blog Posts’ and be one of the first to hear when her new blog, The Craft of Copywriting, goes live in August 2017.


from
https://smartblogger.com/imposter-syndrome/