Friday, October 20, 2017

Thursday, October 19, 2017

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]

Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That's one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32869/the-rise-of-live-streaming-why-do-people-watch-and-how-can-brands-benefit-infographic

Tuesday, October 17, 2017

The Power of Employee Social Media Advocacy [Infographic]

Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32867/the-power-of-employee-social-media-advocacy-infographic

YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32836/youtube-advertising-the-complete-guide-to-targeting-options-infographic

8 Ways to Make Old and Boring Topics Feel New and Exciting Again

I get it.

You don’t want to be one of the millions of bloggers stuck in the land of sameness — indistinguishable as you parrot the same old advice everybody else does.

You want your voice to be heard, and you want it to feel vibrant, fresh and new.

But your blog topic feels threadbare, and you’ve got no bloody idea how to make it exciting again. Every angle has been rewritten, rehashed and reused. It bores you so much you’d rather poke your eye out with a stick of spaghetti than write another post.

So you search for answers on how to stand out.

But all you find is airy-fairy platitudes. Provide unique insights! Be interesting! Write in your own voice!

It’s all surface-level hoopla that lacks the substance and specifics you really need.

So I scoured the Internet in search of posts that felt new and exciting despite having well-trodden topics. And I unearthed a handful of practical tactics you could add to your repertoire.

Enough small talk. Let’s get into it …

Tactic #1: Turn Fluffy Concepts into Living, Breathing Characters


Procrastination. It’s a well-worn topic. It’s also a bit of an ethereal concept — untouchable, yet it touches us all.

But in this insanely viral post, Tim Urban skillfully brings procrastination to life by casting interesting characters to play the roles of emotions that live inside a procrastinator’s brain. See what I mean …

Procrastinator's Brain line drawing

Mel Wicks also did it when she created the Imp to play the role of Imposter Syndrome —  another fluffy concept.

I have a nagging voice inside my head that constantly reminds me of my unworthiness. It tells me to give up before I’m laughed off the Internet. That I’ll never compare to other writers — the real ones.

[…]

I call this voice the “Imp.” Her full name is Imposter Syndrome, and chances are you’ve already met. If you’ve ever had that dread of being outed as a fraud because you don’t stack up to other writers, you’ve experienced Imposter Syndrome, and you have an Imp of your own.

 
Doing this makes reading about fluffy concepts much more fun and interesting for the reader. You bring the topic to life, as readers can visualize these characters better than ideas that only exist inside our minds.

So if you write about a topic that only exists in the abstract plane, consider breathing some life into it. Think of crazy names for concepts or aspects of problems that your readers may face, and cast human or animal characters in their roles.

Your readers will love it.

Tactic #2: Make Your Readers Choose a Side


Trump or Clinton? Yankees or Red Sox? Ebooks or paperbacks?

You can’t help but choose a side. It’s a natural reaction, and it’s one that you as the writer can play to your advantage. It’ll create standout content for even the most dreary topics.

Devise contrasting sides or categories and compare them to spark your reader’s attention.

Like this:

There are two types of bloggers in this world — let’s call them Sameness and Fearless. Sameness writes posts that are as functional and beige as an L.L. Bean parka. Fearless reveals his deepest thoughts and dares to try new things —  even though he may fail.
 
Take, for example, Elle Luna’s post, The Crossroads of Should and Must, in which she rockets interest levels to amazing heights by contrasting two paths we can choose to take. It’s a home run of a post that takes the well-trodden topic of “living life to the fullest” to an entirely new level.
The Crossroads of Should and Must

And then we have the $2 Billion Wall Street Journal Sales Letter, which is one of the most successful sales letters ever written:

The Wall Street Journal sales letter

It begins by introducing two young men, painting a picture of their near-identical happy lives, then throws in a surprising contrast to generate curiosity and emotion that makes it impossible to stop reading.

Contrasting two sides like this can be both engaging and persuasive. Readers will be swept up by the comparisons, and they’ll find themselves agreeing with the side you want them to pick.

So next time you write about a dreary topic, consider presenting two opposite sides, and force the reader to choose one.

Tactic #3: Make Them Laugh So Loud They Wake Up People in China


Humor is the perfect way to flip the script on a humdrum blog topic. Oli Gardner proved this point beautifully in his highly entertaining post on landing page optimization.

His setup was gold and left no doubt in the reader’s mind that the post was going to be an interesting ride.

Landing pages rule. Blah.
Homepages suck. Blah.
Do some A/B testing. Blah.
Base your optimization strategy on customer feedback. Blah.

All of those statements are true. But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.

If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.

 
And he certainly continued to deliver throughout the entire post.
The experienced adult readers amongst you might remember that “Shit. The condom broke!” moment. Yeah you do. You might also remember that it felt like a good time to run a test. #STDsArentFunny. Perhaps. But, as we go through this epic journey together today, I’ll show you exactly when and how you should really be testing.
 
But what if you’re not funny? Humor can’t be taught, right?

Not true.

Humor writing is a creative art, and, just like all creative arts, it has structure and formula. And all artistic endeavours are built on teachable skills and techniques. — Mark Shatz, Comedy Writing Secrets
 
Sure, some people seem to be born oozing raw comedic talent, but that doesn’t mean the rest of us are doomed. You’ll have to do the legwork, but it’ll be worth it. Many of the most successful and memorable blog posts ever written contain humor or quirkiness.

Here are two of the simpler humor writing tricks to get you started.

Humor Technique #1: The Rule of Threes

Simply put, you write three statements. The first two are the setup, and they establish a thought pattern. Then you add a third, incongruent idea, which is your main point or punchline. Like this:

Let me predict a few things that will happen in the next year. Jon Snow will unite the Seven Kingdoms and save the world. The day you wash and wax your new Honda will be the day it rains. And your inbox will clog up with so many deathly uninteresting posts that you’d rather stab your hand with a freshly sharpened pencil than read another one.
 
The rule of three is a classic joke structure that you’ll see used by many comedy writers. Here are a couple of examples by the pros so you can see it in action.
Men are simple things. They can survive a whole weekend with only three things: beer, boxer shorts, and batteries for the remote control. — Diana Jordan
I celebrated Thanksgiving in an old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land. — Jon Stewart
When you die there’s a light at the end of the tunnel. When my father dies, he’ll see the light, make his way toward it, and then flip it off to save electricity. — Harland Williams
 
See how that works?

Humor Technique #2: Ridiculous Exaggeration

Exaggeration is an age-old trick used to emphasize importance and evoke strong emotions. It’s also a powerful way to inject humor into a post. You can embellish or stretch everyday truths, over- or understate distance or size, and express extreme or ridiculous emotions.

Geraldine DeRuiter’s side-splitting post I Went Paleo and Now I Hate Everything is a good example, as it’s riddled with exaggeration. Just check out these entertaining quotes:

Like most things in my life, I’ve jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).
Parenthetically, I really should stop listening to people just because they’re attractive. If Jeff Goldblum told me to get a bowl haircut and rob a bank, I totally would.
The cookies look exactly the same before they are digested as after. They are eternal and unchanging. As time passes, they don’t decline in quality or taste because they can’t. They’ve already started out at theoretical zero on that scale.
 
Hilarious, right?

To do this yourself, begin with a common situation, such as having dismal site traffic. Then play with how it makes you feel, what it makes you want to do, etc. Here are a few I came up with:

  • Dive into a pit of Kleenex and cry like a baby.
  • Send a fire-breathing dragon to incinerate Google HQ.
  • Run away and live in an igloo for the rest of your life.

You get the idea.

So dust off that funny bone and give it a go. It’s a hoot.

Tactic #4: Give Data-Driven Answers to Compelling Questions


In his book, Contagious: Why Things Catch On, Jonah Berger reveals the results of a study of New York Times articles. He discovered that science articles that discuss research results are more likely to go viral because “they frequently chronicle innovations and discoveries” that evoke a feeling of awe in readers.

In other words, readers love data-driven content.

So instead of approaching your topic the same way as everyone else, perform an experiment or run a survey and share the results with your readers in a post.

That’s what Mark Manson did when he crowdsourced his article, The Ultimate Relationship Guide to End All Relationship Guides™.

Rather than share his own opinion, he ran a survey by the people in his audience who were happily married for 10+ years that asked for their best relationship advice. He then turned the most common answers into an article.

The Ultimate Relationship Guide to End All Relationship Guides

BuzzSumo took another approach. They analyzed 100 million headlines to find the commonalities that popular headlines share and the ones unpopular ones share. Lots of content has been written about writing headlines, but data-backed insights like these are hard to come by.

Buzzsumo Top Headline Phrases

Of course, you may not have access to thousands of subscribers like Mark does, or to millions of headlines and their share counts, like BuzzSumo does, but that doesn’t mean you can’t create data-driven content.

You could run a survey through Facebook Groups or forums. There are plenty of communities online that you could tap into. And hey, you might just go out into the real world and survey people on the street. That works too!

Or you could run a small-scale experiment of your own. For example, if you write about social skills, you could try different conversation openers with strangers and track their responses, seeing which ones work best.

Or, you know, you could grab data and research results from studies that have already been conducted.

Creating data-driven content takes work, but the end result will be a fascinating post that will stand head and shoulders above the rest.

Note: If you want to make your data look pretty, check out online chart creation programs such as chartgo, onlinecharttool, plot.ly and rawgraph.io.
 

Tactic #5: Inject Your Post with a Healthy Dose of Attitude


There’s a powerful theme that appears in many wildly interesting posts — they all ooze head-flicking, hip-swaggering attitude.

They’re unmistakable because the writer totally embraces their irreverence. They’re written with wit and quirk. They’re unconventional, confrontational and bold. And they border on unreasonable as the writer dances on the edge of insult.

An undeniable strength and passion is woven through every word. There’s total conviction and unwavering commitment to the main idea.

David Wong nails it in his post, 5 Ways You’re Sabotaging Your Own Life (Without Knowing It):

What I hate about articles like this is that they’re always trying to guilt you into bettering yourself. “What are you doing sitting on your sofa eating ice cream, you lazy bag of Dorito farts! Get off your ass and go become the high-achieving superman you know you can be!” That pisses me off because I know exactly why I’m on the sofa eating ice cream. It’s because I’ve had a hard day and this makes me feel better, so fuck you. Even if what I’m doing is a frivolous waste of time, I’m doing it for a reason.
 
Johnny B. Truant also does it well in his post, The Universe Doesn’t Give a Flying F**k About You (I mean, that title alone …) His irreverent message of “You don’t matter” hits hard, yet he turns it into something inspirational.
That means that although what you do doesn’t matter to the universe, it should matter one hell of a lot to YOU.

In fact, it should matter to you more than it currently does. If you knew how small you are and how short a time you have to do what you can, you wouldn’t waste time watching five fucking hours of TV a day. You wouldn’t waste time doing a job you hate. You wouldn’t waste the little time you have dealing with assholes, feeling sorry for yourself, or being timid about the things you’d really like to do.

 
And let’s not forget Jon Morrow’s How to Be Smart in a World of Dumb Bloggers. He just flat-out calls his readers dumb and gets away with it.
Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.

It’s because you’re dumb.

And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.

 
Any post you write with irreverence will stand head and shoulders above the masses. Nobody remembers a fence-sitting, white-bread boring post. They remember the hilarious rant in which the writer unleashes daggers of unspoken truth upon a popular idea or common situation. They remember the posts in which the writer says the things that everybody wishes they had the balls to say — but don’t.

Be willing to put your neck on the line. And be ready to piss a few people off along the way. You’re not a blogger to lull people to sleep. You’re a blogger because you’ve got amazing ideas that need to be heard.

Do this by kicking your emotions into a higher gear. Give yourself permission to write freely — not as you should, but as you want. Don’t be angry, be furious. Don’t be happy, be delirious. Don’t be annoyed, be completely pissed off.

Tactic #6: Snare Your Readers’ Attention with a Surprisingly Mismatched Tone


Let’s start by imagining that all your readers are Walking Dead zombies.

They’re stumbling through their days on autopilot, scrolling through their newsfeeds in a stupor. Your only hope is to shove something unexpected into their eyeballs and shock them back to the here and now.

Contrasting your tone with the topic is a fantastic way to inject interest into your post. You can:

  • Mismatch a story about disappointment with an appreciative tone.
  • Be annoyed by simplicity.
  • Find pleasure in the pain of something going wrong.
  • Write about something you hate as if you love it.

For example, like this …

Ahhhh, tax time. I’m truly astonished by the painful and grim stories of hate and loathing I hear in the weeks leading up to the financial year’s end. Why would any sane person hate a justified reason to never answer their cell phone and leave emails unopened, unanswered and unactioned for weeks on end? And then there’s the crazy-sweet pleasure of spending hours searching for that needle in the haystack of receipts — and then finding it. It sends me into excited fits of high-fiving anybody within a ten-foot radius.
 
And check out this hilarious post about the worry of thinking you have cancer. A topic that summons expectations of gravity and worry.
So This One Time I Thought I Had Breast Cancer—And the Doctor Was a Huge D*ck

So today I placed my boobs into a giant, hospital-grade George Foreman grill and held my breath as the nurse took the X-ray.

 
The headline piques interest, and the wry and unexpected tone of the opening sentence snares your attention and commits you to an irreversible free-fall until the end of the post.

Tactic #7: Predict the Future


The future is the devil we don’t know. And it’s cloaked in uncertainty.

Your readers desire for certainty about tomorrow is as guaranteed as day turns into night — and it can be used to your advantage.

Build your reader a safe haven of certainty by predicting the future as Jon did here by sharing his view on how to write great content in 2014.

Why Education Readers is No Longer Enough

There’s evidence everywhere to illustrate how not-so-interesting, written-to-death topics, such as content marketing, can continue to pull huge share counts every year by exposing trends for the immediate future.

Content Marketing Trends

Mike Blankenship also worked this tactic nicely in How to Write a Paragraph in 2017.

How to Write a Paragraph in 2017

But what if you don’t know the future?

Remember that none of us do. Chances are, however, that you know the history of your niche (if you don’t, get researching), you’ve checked out your competition, and you have an opinion about how things are evolving.  

So be bold. Write a future prediction that becomes a magnet for attention as it creates hope, generates discussion and encourages new ways of thinking for your reader. If you get it wrong, no one’s going to call you on it — it’ll just vanish into the fog of forgotten posts. (You can always delete it too.)

Tactic #8: Pepper Your Post with Quirky Visuals


You’ve probably heard that you should add visual content to your blog posts. And yes, adding infographics, screenshots or photographs can do a lot to liven up your posts… But you can also use visual content to add some whimsy and fun to your posts.

Several of the posts I’ve already featured as examples do this.

Take the aforementioned Medium post from Elle Luna, the Crossroads of Should and Must. She doesn’t just have her readers pick a side, her post is also full of line drawings like this:

Quirky line drawing visuals

The casual nature of these line drawings lifts the feeling from humdrum to fun and injects the post with an entertaining dose of personality and character. As soon as the reader scans the page, they instantly feel like they’re in for a treat.

Tim Urban also uses drawings in his post about procrastination (and every other post he writes).

Quirky line drawing visuals - 2

Line drawings are a great way to move away from the dry formality of graphs and screenshots, but they’re not your only option.

If you don’t feel that artistic — though you don’t have to be that artistic to draw a stick figure — you can also use other quirky imagery, like memes, cartoons and funny pictures. These can be found on the web or easily created with tools like Canva and other meme generators.

If you look back on Geraldine de Ruiter’s I Went Paleo and Now I Hate Everything, she interchanges the expected photos of food with images and GIFs like these:

Entertain readers with GIFs
Entertain readers with GIFs - 2

Dull topics are more likely to send your reader’s brain for a coffee break instead of paying full attention. Keep them riveted to their seats by entertaining them with unusual, surprising and vibrant visuals.

Time to Breathe New Life into Those Old and Boring Topics

No blog topic is too boring, too dull or too worn-out to ever be interesting again. It’s you, the writer, who has everything within you to make it interesting.

Because when you do, your voice will be heard and you’ll know you’re helping others as you share new ways of doing things, thinking, and approaching tasks, work or life.

Your posts will stand out from the masses of regurgitated ideas and cookie-cutter advice.

Your posts will open the doors of possibility for your readers, and let you shine brightly.

So which tactic are you going to try first? Pick one and start today.

Light up your blog topic with an explosion of freshness like only you can.

About the Author: Miranda Hill is a writer and coach who helps life-hungry souls get unstuck from the chaos of life. If you want to stop spinning your wheels, hopping from one thing to the next in search of answers, discover the 10 Mindset Secrets That Set Truly Successful Writers Apart and realize your full writing potential today.
 

from
https://smartblogger.com/old-and-boring-topics/

YouTube Stats, Facts, and Figures for 2017 [Infographic]

YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32835/youtube-stats-facts-and-figures-for-2017-infographic

Saturday, October 14, 2017

#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories... Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32960/socialskim-linkedins-new-sales-navigator-snapchats-transformative-feature-11-stories-this-week

Thursday, October 12, 2017

YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32836/youtube-advertising-the-complete-guide-to-targeting-options-infographic

8 Ways to Make Old and Boring Topics Feel New and Exciting Again

I get it.

You don’t want to be one of the millions of bloggers stuck in the land of sameness — indistinguishable as you parrot the same old advice everybody else does.

You want your voice to be heard, and you want it to feel vibrant, fresh and new.

But your blog topic feels threadbare, and you’ve got no bloody idea how to make it exciting again. Every angle has been rewritten, rehashed and reused. It bores you so much you’d rather poke your eye out with a stick of spaghetti than write another post.

So you search for answers on how to stand out.

But all you find is airy-fairy platitudes. Provide unique insights! Be interesting! Write in your own voice!

It’s all surface-level hoopla that lacks the substance and specifics you really need.

So I scoured the Internet in search of posts that felt new and exciting despite having well-trodden topics. And I unearthed a handful of practical tactics you could add to your repertoire.

Enough small talk. Let’s get into it …

Tactic #1: Turn Fluffy Concepts into Living, Breathing Characters


Procrastination. It’s a well-worn topic. It’s also a bit of an ethereal concept — untouchable, yet it touches us all.

But in this insanely viral post, Tim Urban skillfully brings procrastination to life by casting interesting characters to play the roles of emotions that live inside a procrastinator’s brain. See what I mean …

Procrastinator's Brain line drawing

Mel Wicks also did it when she created the Imp to play the role of Imposter Syndrome —  another fluffy concept.

I have a nagging voice inside my head that constantly reminds me of my unworthiness. It tells me to give up before I’m laughed off the Internet. That I’ll never compare to other writers — the real ones.

[…]

I call this voice the “Imp.” Her full name is Imposter Syndrome, and chances are you’ve already met. If you’ve ever had that dread of being outed as a fraud because you don’t stack up to other writers, you’ve experienced Imposter Syndrome, and you have an Imp of your own.

 
Doing this makes reading about fluffy concepts much more fun and interesting for the reader. You bring the topic to life, as readers can visualize these characters better than ideas that only exist inside our minds.

So if you write about a topic that only exists in the abstract plane, consider breathing some life into it. Think of crazy names for concepts or aspects of problems that your readers may face, and cast human or animal characters in their roles.

Your readers will love it.

Tactic #2: Make Your Readers Choose a Side


Trump or Clinton? Yankees or Red Sox? Ebooks or paperbacks?

You can’t help but choose a side. It’s a natural reaction, and it’s one that you as the writer can play to your advantage. It’ll create standout content for even the most dreary topics.

Devise contrasting sides or categories and compare them to spark your reader’s attention.

Like this:

There are two types of bloggers in this world — let’s call them Sameness and Fearless. Sameness writes posts that are as functional and beige as an L.L. Bean parka. Fearless reveals his deepest thoughts and dares to try new things —  even though he may fail.
 
Take, for example, Elle Luna’s post, The Crossroads of Should and Must, in which she rockets interest levels to amazing heights by contrasting two paths we can choose to take. It’s a home run of a post that takes the well-trodden topic of “living life to the fullest” to an entirely new level.
The Crossroads of Should and Must

And then we have the $2 Billion Wall Street Journal Sales Letter, which is one of the most successful sales letters ever written:

The Wall Street Journal sales letter

It begins by introducing two young men, painting a picture of their near-identical happy lives, then throws in a surprising contrast to generate curiosity and emotion that makes it impossible to stop reading.

Contrasting two sides like this can be both engaging and persuasive. Readers will be swept up by the comparisons, and they’ll find themselves agreeing with the side you want them to pick.

So next time you write about a dreary topic, consider presenting two opposite sides, and force the reader to choose one.

Tactic #3: Make Them Laugh So Loud They Wake Up People in China


Humor is the perfect way to flip the script on a humdrum blog topic. Oli Gardner proved this point beautifully in his highly entertaining post on landing page optimization.

His setup was gold and left no doubt in the reader’s mind that the post was going to be an interesting ride.

Landing pages rule. Blah.
Homepages suck. Blah.
Do some A/B testing. Blah.
Base your optimization strategy on customer feedback. Blah.

All of those statements are true. But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.

If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.

 
And he certainly continued to deliver throughout the entire post.
The experienced adult readers amongst you might remember that “Shit. The condom broke!” moment. Yeah you do. You might also remember that it felt like a good time to run a test. #STDsArentFunny. Perhaps. But, as we go through this epic journey together today, I’ll show you exactly when and how you should really be testing.
 
But what if you’re not funny? Humor can’t be taught, right?

Not true.

Humor writing is a creative art, and, just like all creative arts, it has structure and formula. And all artistic endeavours are built on teachable skills and techniques. — Mark Shatz, Comedy Writing Secrets
 
Sure, some people seem to be born oozing raw comedic talent, but that doesn’t mean the rest of us are doomed. You’ll have to do the legwork, but it’ll be worth it. Many of the most successful and memorable blog posts ever written contain humor or quirkiness.

Here are two of the simpler humor writing tricks to get you started.

Humor Technique #1: The Rule of Threes

Simply put, you write three statements. The first two are the setup, and they establish a thought pattern. Then you add a third, incongruent idea, which is your main point or punchline. Like this:

Let me predict a few things that will happen in the next year. Jon Snow will unite the Seven Kingdoms and save the world. The day you wash and wax your new Honda will be the day it rains. And your inbox will clog up with so many deathly uninteresting posts that you’d rather stab your hand with a freshly sharpened pencil than read another one.
 
The rule of three is a classic joke structure that you’ll see used by many comedy writers. Here are a couple of examples by the pros so you can see it in action.
Men are simple things. They can survive a whole weekend with only three things: beer, boxer shorts, and batteries for the remote control. — Diana Jordan
I celebrated Thanksgiving in an old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land. — Jon Stewart
When you die there’s a light at the end of the tunnel. When my father dies, he’ll see the light, make his way toward it, and then flip it off to save electricity. — Harland Williams
 
See how that works?

Humor Technique #2: Ridiculous Exaggeration

Exaggeration is an age-old trick used to emphasize importance and evoke strong emotions. It’s also a powerful way to inject humor into a post. You can embellish or stretch everyday truths, over- or understate distance or size, and express extreme or ridiculous emotions.

Geraldine DeRuiter’s side-splitting post I Went Paleo and Now I Hate Everything is a good example, as it’s riddled with exaggeration. Just check out these entertaining quotes:

Like most things in my life, I’ve jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).
Parenthetically, I really should stop listening to people just because they’re attractive. If Jeff Goldblum told me to get a bowl haircut and rob a bank, I totally would.
The cookies look exactly the same before they are digested as after. They are eternal and unchanging. As time passes, they don’t decline in quality or taste because they can’t. They’ve already started out at theoretical zero on that scale.
 
Hilarious, right?

To do this yourself, begin with a common situation, such as having dismal site traffic. Then play with how it makes you feel, what it makes you want to do, etc. Here are a few I came up with:

  • Dive into a pit of Kleenex and cry like a baby.
  • Send a fire-breathing dragon to incinerate Google HQ.
  • Run away and live in an igloo for the rest of your life.

You get the idea.

So dust off that funny bone and give it a go. It’s a hoot.

Tactic #4: Give Data-Driven Answers to Compelling Questions


In his book, Contagious: Why Things Catch On, Jonah Berger reveals the results of a study of New York Times articles. He discovered that science articles that discuss research results are more likely to go viral because “they frequently chronicle innovations and discoveries” that evoke a feeling of awe in readers.

In other words, readers love data-driven content.

So instead of approaching your topic the same way as everyone else, perform an experiment or run a survey and share the results with your readers in a post.

That’s what Mark Manson did when he crowdsourced his article, The Ultimate Relationship Guide to End All Relationship Guides™.

Rather than share his own opinion, he ran a survey by the people in his audience who were happily married for 10+ years that asked for their best relationship advice. He then turned the most common answers into an article.

The Ultimate Relationship Guide to End All Relationship Guides

BuzzSumo took another approach. They analyzed 100 million headlines to find the commonalities that popular headlines share and the ones unpopular ones share. Lots of content has been written about writing headlines, but data-backed insights like these are hard to come by.

Buzzsumo Top Headline Phrases

Of course, you may not have access to thousands of subscribers like Mark does, or to millions of headlines and their share counts, like BuzzSumo does, but that doesn’t mean you can’t create data-driven content.

You could run a survey through Facebook Groups or forums. There are plenty of communities online that you could tap into. And hey, you might just go out into the real world and survey people on the street. That works too!

Or you could run a small-scale experiment of your own. For example, if you write about social skills, you could try different conversation openers with strangers and track their responses, seeing which ones work best.

Or, you know, you could grab data and research results from studies that have already been conducted.

Creating data-driven content takes work, but the end result will be a fascinating post that will stand head and shoulders above the rest.

Note: If you want to make your data look pretty, check out online chart creation programs such as chartgo, onlinecharttool, plot.ly and rawgraph.io.
 

Tactic #5: Inject Your Post with a Healthy Dose of Attitude


There’s a powerful theme that appears in many wildly interesting posts — they all ooze head-flicking, hip-swaggering attitude.

They’re unmistakable because the writer totally embraces their irreverence. They’re written with wit and quirk. They’re unconventional, confrontational and bold. And they border on unreasonable as the writer dances on the edge of insult.

An undeniable strength and passion is woven through every word. There’s total conviction and unwavering commitment to the main idea.

David Wong nails it in his post, 5 Ways You’re Sabotaging Your Own Life (Without Knowing It):

What I hate about articles like this is that they’re always trying to guilt you into bettering yourself. “What are you doing sitting on your sofa eating ice cream, you lazy bag of Dorito farts! Get off your ass and go become the high-achieving superman you know you can be!” That pisses me off because I know exactly why I’m on the sofa eating ice cream. It’s because I’ve had a hard day and this makes me feel better, so fuck you. Even if what I’m doing is a frivolous waste of time, I’m doing it for a reason.
 
Johnny B. Truant also does it well in his post, The Universe Doesn’t Give a Flying F**k About You (I mean, that title alone …) His irreverent message of “You don’t matter” hits hard, yet he turns it into something inspirational.
That means that although what you do doesn’t matter to the universe, it should matter one hell of a lot to YOU.

In fact, it should matter to you more than it currently does. If you knew how small you are and how short a time you have to do what you can, you wouldn’t waste time watching five fucking hours of TV a day. You wouldn’t waste time doing a job you hate. You wouldn’t waste the little time you have dealing with assholes, feeling sorry for yourself, or being timid about the things you’d really like to do.

 
And let’s not forget Jon Morrow’s How to Be Smart in a World of Dumb Bloggers. He just flat-out calls his readers dumb and gets away with it.
Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.

It’s because you’re dumb.

And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.

 
Any post you write with irreverence will stand head and shoulders above the masses. Nobody remembers a fence-sitting, white-bread boring post. They remember the hilarious rant in which the writer unleashes daggers of unspoken truth upon a popular idea or common situation. They remember the posts in which the writer says the things that everybody wishes they had the balls to say — but don’t.

Be willing to put your neck on the line. And be ready to piss a few people off along the way. You’re not a blogger to lull people to sleep. You’re a blogger because you’ve got amazing ideas that need to be heard.

Do this by kicking your emotions into a higher gear. Give yourself permission to write freely — not as you should, but as you want. Don’t be angry, be furious. Don’t be happy, be delirious. Don’t be annoyed, be completely pissed off.

Tactic #6: Snare Your Readers’ Attention with a Surprisingly Mismatched Tone


Let’s start by imagining that all your readers are Walking Dead zombies.

They’re stumbling through their days on autopilot, scrolling through their newsfeeds in a stupor. Your only hope is to shove something unexpected into their eyeballs and shock them back to the here and now.

Contrasting your tone with the topic is a fantastic way to inject interest into your post. You can:

  • Mismatch a story about disappointment with an appreciative tone.
  • Be annoyed by simplicity.
  • Find pleasure in the pain of something going wrong.
  • Write about something you hate as if you love it.

For example, like this …

Ahhhh, tax time. I’m truly astonished by the painful and grim stories of hate and loathing I hear in the weeks leading up to the financial year’s end. Why would any sane person hate a justified reason to never answer their cell phone and leave emails unopened, unanswered and unactioned for weeks on end? And then there’s the crazy-sweet pleasure of spending hours searching for that needle in the haystack of receipts — and then finding it. It sends me into excited fits of high-fiving anybody within a ten-foot radius.
 
And check out this hilarious post about the worry of thinking you have cancer. A topic that summons expectations of gravity and worry.
So This One Time I Thought I Had Breast Cancer—And the Doctor Was a Huge D*ck

So today I placed my boobs into a giant, hospital-grade George Foreman grill and held my breath as the nurse took the X-ray.

 
The headline piques interest, and the wry and unexpected tone of the opening sentence snares your attention and commits you to an irreversible free-fall until the end of the post.

Tactic #7: Predict the Future


The future is the devil we don’t know. And it’s cloaked in uncertainty.

Your readers desire for certainty about tomorrow is as guaranteed as day turns into night — and it can be used to your advantage.

Build your reader a safe haven of certainty by predicting the future as Jon did here by sharing his view on how to write great content in 2014.

Why Education Readers is No Longer Enough

There’s evidence everywhere to illustrate how not-so-interesting, written-to-death topics, such as content marketing, can continue to pull huge share counts every year by exposing trends for the immediate future.

Content Marketing Trends

Mike Blankenship also worked this tactic nicely in How to Write a Paragraph in 2017.

How to Write a Paragraph in 2017

But what if you don’t know the future?

Remember that none of us do. Chances are, however, that you know the history of your niche (if you don’t, get researching), you’ve checked out your competition, and you have an opinion about how things are evolving.  

So be bold. Write a future prediction that becomes a magnet for attention as it creates hope, generates discussion and encourages new ways of thinking for your reader. If you get it wrong, no one’s going to call you on it — it’ll just vanish into the fog of forgotten posts. (You can always delete it too.)

Tactic #8: Pepper Your Post with Quirky Visuals


You’ve probably heard that you should add visual content to your blog posts. And yes, adding infographics, screenshots or photographs can do a lot to liven up your posts… But you can also use visual content to add some whimsy and fun to your posts.

Several of the posts I’ve already featured as examples do this.

Take the aforementioned Medium post from Elle Luna, the Crossroads of Should and Must. She doesn’t just have her readers pick a side, her post is also full of line drawings like this:

Quirky line drawing visuals

The casual nature of these line drawings lifts the feeling from humdrum to fun and injects the post with an entertaining dose of personality and character. As soon as the reader scans the page, they instantly feel like they’re in for a treat.

Tim Urban also uses drawings in his post about procrastination (and every other post he writes).

Quirky line drawing visuals - 2

Line drawings are a great way to move away from the dry formality of graphs and screenshots, but they’re not your only option.

If you don’t feel that artistic — though you don’t have to be that artistic to draw a stick figure — you can also use other quirky imagery, like memes, cartoons and funny pictures. These can be found on the web or easily created with tools like Canva and other meme generators.

If you look back on Geraldine de Ruiter’s I Went Paleo and Now I Hate Everything, she interchanges the expected photos of food with images and GIFs like these:

Entertain readers with GIFs
Entertain readers with GIFs - 2

Dull topics are more likely to send your reader’s brain for a coffee break instead of paying full attention. Keep them riveted to their seats by entertaining them with unusual, surprising and vibrant visuals.

Time to Breathe New Life into Those Old and Boring Topics

No blog topic is too boring, too dull or too worn-out to ever be interesting again. It’s you, the writer, who has everything within you to make it interesting.

Because when you do, your voice will be heard and you’ll know you’re helping others as you share new ways of doing things, thinking, and approaching tasks, work or life.

Your posts will stand out from the masses of regurgitated ideas and cookie-cutter advice.

Your posts will open the doors of possibility for your readers, and let you shine brightly.

So which tactic are you going to try first? Pick one and start today.

Light up your blog topic with an explosion of freshness like only you can.

About the Author: Miranda Hill is a writer and coach who helps life-hungry souls get unstuck from the chaos of life. If you want to stop spinning your wheels, hopping from one thing to the next in search of answers, discover the 10 Mindset Secrets That Set Truly Successful Writers Apart and realize your full writing potential today.
 

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Wednesday, October 11, 2017

YouTube Stats, Facts, and Figures for 2017 [Infographic]

YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more. Read the full article at MarketingProfs

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Friday, October 6, 2017

#SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32912/socialskim-facebooks-big-swipe-at-linkedin-instagram-polls-10-stories-this-week

Thursday, October 5, 2017

LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]

B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads. Read the full article at MarketingProfs

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How to Maximize Social Media Marketing as a B2B Company

So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want--sales! Read the full article at MarketingProfs

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Hubcast 153: #Inbound17 Recap, The Good, The Great, & The What The?

Hubcast Podcast

In this episode of the Hubcast, we review our experiences at HubSpot's INBOUND 2017 in Boston, MA. We're talking what made the event great and how we...

The post Hubcast 153: #Inbound17 Recap, The Good, The Great, & The What The? appeared first on The Sales Lion.



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Monday, October 2, 2017

How Much Do Instagram Ads Cost? [Infographic]

As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social media image-sharing platform, and see trends about who's posting, who's reading, and what ads cost. Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32828/how-much-do-instagram-ads-cost-infographic

Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]

Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2017/32863/micro-influencers-vs-macro-influencers-which-are-more-effective-infographic

Saturday, September 30, 2017

#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week

Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32886/socialskim-twitter-tests-longer-tweets-linkedin-user-content-preferences-10-stories-this-week

Thursday, September 28, 2017

17 Tools Your Marketing Cannot Do Without in 2017

What marketing tools should your company be using right now? Here are 17 for 2017--some new, some tried and true, all totally useful. Read the full article at MarketingProfs

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8 Old-School Blogging Tactics That No Longer Work

You feel misguided.

When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come.

But in reality, you find yourself grinding.

You stay up late after your 9-5 to write articles. You hustle for every single visitor. And you feel as if you’re spinning your wheels in a rut, not getting anywhere with your blog.

You wonder if it’s your writing. You wonder if it’s your topic. You wonder if maybe blogging just doesn’t work anymore.

But I have good news for you:

It’s not blogging that doesn’t work anymore. It’s these old-school blogging tactics that somehow still pop up online as effective methods of growing your blog.

Instead of throwing in the towel on blogging completely, throw in the towel on these outdated strategies and start upping your game (and your traffic) with what works today.

Tactic #1: Hoping “Great Content” Will Save Your Sorry Ass


You’ve been told that “content is king” and “if you build it, they will come.”

So you’ve spent countless hours building a hub of awesome content on your topic, and you just know it’s what your target audience is looking for.

Once upon a time, that might’ve been enough. People would’ve found you and spread the word about you.

But these days, everyone is writing amazing content. There are hordes of carefully crafted, ruthlessly researched, expertly written blog posts on every topic.

Readers won’t come looking for you. You need to go looking for them. You can’t do that if all you do is write, write, write.

What to Do Instead

Instead of spending all your time writing and publishing content, you need to spend more time getting that content in front of readers.

In fact, Derek Halpern suggests you should only spend 20% of your time creating great content, and 80% of your time promoting it.

So build relationships with influencers. Develop an outreach strategy to get links and shares. Repurpose your articles for maximum exposure.  

If you don’t, it won’t matter how amazing your content is; you’ll keep struggling to build an audience.

Tactic #2: Guest Blogging on Huge Media Sites for Traffic


It was July 2015, and I was so excited.

I had only launched Unsettle six months prior and Huffington Post accepted me as a contributor.

So I got to work. I researched Huffington Post’s business section to find the perfect topic. I stayed up late to write an article that I thought would resonate. Then I logged into my contributor dashboard, loaded the article, and pressed “publish.”

The next morning, I woke up early, excited to check my stats, and … crickets. I saw maybe 20 visitors from the article I’d worked so hard to write.

What happened?

The problem is that these huge media publications keep on growing in size and staff. And the more they grow, the less chance you have of drawing significant traffic from them. After all, it’s much harder to stand out when they publish thirty or more posts alongside yours.

Sure, if they happen to feature your post prominently on their front page, you may go viral and draw more traffic than you can handle. But you’re more likely to lose the traffic lottery than win it.

When it comes to guest blogging, you have much more reliable options.

What to Do Instead

Guest blogging is still hugely beneficial for bringing in traffic, email subscribers, and social proof.

But instead of targeting huge media sites like Huffington Post, you should target more specific, topic-based blogs. For example,if you’re a finance blogger, instead of guest blogging on MSN Money, you would target Budgets Are Sexy or The Penny Hoarder.

These blogs usually have large, engaged audiences specific to your topic.

Also, these kinds of blogs are often run by a single influencer. Guest blogging for them will help build your relationship, which can lead to them sharing your posts in the future. (This could end up sending you more traffic than the guest post itself.)

As for those huge media sites, the only reason to write for them is if you’d like to add your logo to your “featured on” list. You may not get a ton of traffic, but having written for these big websites does lend you credibility in the minds of many readers.

Tactic #3: Asking Readers to “Subscribe for Free Updates.” (Is It 2009?)


Listen, you can no longer expect people to give you their email in return for “free updates” or your “free newsletter.”

Subscribe for free updates

Yes, you’re supposed to grow your email list, but if you’re asking for emails without giving anything in return, you’re ignoring an important psychological societal norm: reciprocity.

This tactic may have worked in the past, but everybody knows the power of email marketing today, so every blog, website, and shop is vying for your visitor’s email address. You’ll see pathetic opt-in rates if you’re not offering anything concrete.

What to Do Instead

Instead of just asking outright for email addresses and hoping your readers are generous enough to cough them up, you need to give them something valuable in return.

That means creating an opt-in offer your visitors can’t refuse.

An opt-in offer is a free resource you provide related to your topic that you give away in exchange for an email address to incentivize email subscriptions (and rapidly grow your email list).

With the right opt-in offer, you’ll see your subscription rate go from a measly 1%–2% to an encouraging 5% or more.

Tactic #4: Trying to Build an Ad-Driven Media Empire


Back before the days of affiliate marketing and product creation, there were the days of advertising — one of the only ways bloggers of yesteryear could begin to monetize.

The idea was that you’d build a huge site with lots of pages ranking in Google, slap ads on them, and you’d see profit.

Now, even back in the day, the gains you’d get from ads were modest. Even then, you’d need a whole lot of people clicking your ads to make a decent living. But if you had enough pages ranking for profitable keywords, you could make it work.

These days, it’s even harder than it was before. Not only do you face a lot more competition, but most people have developed “banner blindness,” which means they pay so little attention to the ads on a page that they don’t even notice them.

Advertising is an ineffective (and unprofitable) means of monetizing your blog. Fortunately, you have much better options.

What to Do Instead

Blogging is more of a viable career than ever before.

But now, instead of relying on tacky display ads to earn you pennies for the hard work you do, you can earn much more by creating products, offering services, or selling online resources and courses.

Turn toward treating your blog as an actual business, and away from scammy monetization practices like advertising.

Tactic #5: Lurking in Comments Sections Looking for Traffic


Back in the day, the way to guarantee traffic was to leave comments on articles posted on other blogs in your niche.

If you left your comments in enough places, they could bring you significant amount of traffic. You’d just leave a link in the URL section of your comment, and wait for the traffic to roll in.

Why do you think you still see so much spam in comment sections? Because this used to work like gangbusters.

But now this no longer works. Nobody has time to comb through the comments section of an article and click the links to see if commenters have a blog they might want to follow.

What to Do Instead

Commenting on other people’s blogs is still an effective way to build relationships with other bloggers. If you connect with other bloggers in their comment sections enough, they learn your name and will recognize you.

Then, if you want to send them a pitch, or a link or share request, they will already have warmed to you. They will be a lot more receptive.

Of course, leaving half-hearted comments (“Nice article!” “I totally agree with your fifth point!”) isn’t the way to do it. You’ll actually have to read their articles and share which insights you gained from it, and if you have any additional ones to offer, mention those too. (Just make sure you don’t outright contradict them, if you want to build up your relationship with them.)

You want to be more like this:

Leave insightful comments

Tactic #6: Writing Y.A.R.P (Yet Another Roundup Post)


It seems as if every time you open your browser, you see another headline like this:

“32 Productivity Experts Reveal Their Morning Routines!”

This type of post is called a roundup post, where the blogger has reached out to several influencers and bloggers, asking them the same question to use their answers in an article.

This used to be an excellent strategy for getting your blog on the map. The influencers who contributed would get a backlink and a feature on your blog, and in turn they’d share the article with their social media followers.

But because they worked so well, everybody started doing them. So influencers’ inboxes are now flooded with the same old roundup questions from everybody and their dog. If they even respond with an answer (because a link is a link), they’re far less likely to share it today.

What to Do Instead

Featuring influencers in your niche is still a good way to put your blog on the map. Instead of asking a generic question and making a list post out of the answers, you can take one of two other approaches:

  1. Using influencers as case-study-style examples (without bothering them for their input). This is what I did with my Buffer guest post that ended up being one of the top pieces of content on the Buffer blog that year.
  2. Getting extremely creative and interesting with your question. Instead of just asking what the influencer’s favorite superfood is, get more creative to capture their interest and rise above the rest of the roundup questions in their inboxes. Bonus: this also appeals to more readers.

Both of these options allow you to reap the benefits of a roundup post without ending up on influencers’ hit lists (or being completely ignored).  

Tactic #7: Writing for Rankings (Rather Than Readers)


Not that long ago, bloggers could “game” the search engines.

You could write short, keyword-rich articles for your blog and actually rank. The more content you published, the more keywords you had the opportunity to rank for.

In fact, I wrote a blog called Suburban Finance, and because I wrote several articles about buying a house, I ranked in the top 50 for the search term “house.”

True story.

But since then, Google’s algorithm has become much more savvy.

See, Google’s business model relies on its users getting the search results they want — relevant, valuable content about whatever topic they’re searching for. So instead of valuing content based on quantity, Google uses measures of quality.

That means that it looks at factors like:

  • Dwell time” (how long a user will spend on the page)
  • Bounce rate (the percentage of users who leave your site after visiting one page)
  • Content richness (the length and depth of the search result)

These factors all show Google (and other search engines, not that they matter) that the result they displayed to their user was relevant and valuable.

What to Do Instead

Cranking out five 300-word blog posts per week so you can rank does not lead to relevant or valuable content.

Instead of becoming a content mill, hoping to rank for keywords, focus on creating quality content for the keywords you’re looking to rank for.

You must write for people. And people are looking for answers. When you write detailed, long-form content, it is more likely to have the answers they seek.

Tactic #8: Being a “Jack” of All Social Platforms (Instead of a Master of One)


It used to be standard practice to have a social media presence on every platform possible to cover your bases. But that’s no longer effective.

With the introduction of algorithms for many social platforms, your posts reach fewer of your followers than ever before, so blasting your blog posts to every social media platform won’t bring you much traffic at all.

If you have 1,000 likes and follows on your Facebook page, that used to mean you promote your blog posts in front of most of those followers, but now only 6% (and often far less) of your fans will even see your posts in their newsfeeds.

Facebook newsfeed
Facebook reach

Facebook isn’t the only social platform that has taken this approach. Instagram is the latest platform to follow suit.

To get your posts in front of more people on these platforms, you need to drum up engagement so the platform trusts that your followers want to see your posts.

But that’s nearly impossible to do unless you know the platform intimately and build up a strong presence. And it’s tough to do so if you are spreading yourself across every social network out there.

What to Do Instead

Focus on just one social media platform and promote your articles more heavily.

The only way to get more people to see and like your posts on social media  is to develop a deeper understanding of each platform and post on a regular basis so you can conquer those prohibitive algorithms.

How regularly?

CoSchedule says that it depends on the social platform, but here’s a quick breakdown:

  • Post to Facebook 1–2 times per day
  • Tweet 15 times per day
  • Instagram 2–3 times per day

Develop a deeper, more intimate knowledge of the social platform to truly benefit from social media marketing.

Wake Up and Ditch the Outdated Blogging Advice  

I bet you’ve thought it.

I know I have.

“If only I’d started sooner.”

You know, back when professional blogging wasn’t so popular. Back when the blogosphere wasn’t more competitive than the restaurant industry. Back when all you had to do to get traffic was post on Facebook every time you published a new post.

It’s tempting to write blogging off as one of those things you had to start back before it became popular.

But I have good news …

You can still make in the blogosphere. You just have to ditch the old-school blogging tactics that no longer work and lean into the new strategies.

And sit back and watch the traffic, readers, and subscribers roll in.

About the Author: Sarah Peterson writes insanely useful guides on marketing and entrepreneurship at Unsettle.org.  Get her report, 10 Free Tools That Reveal the Product Your Audience Is Begging For to finally start making money from your blog… the right way.
 

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