Wednesday, May 31, 2017

Tuesday, May 30, 2017

Saturday, May 27, 2017

#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32165/socialskim-facebook-bets-big-on-original-shows-instagram-as-new-linkedin-12-stories-this-week

Thursday, May 25, 2017

26 Crazy Stories about “OMG!” Opportunities that Blogging Made Happen

Will it all be worth it?

You can’t help wondering sometimes.

Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off.

But sometimes, that someday feels far out of reach. Sometimes, you can’t help wondering whether that day will ever come, or whether you’re just wasting your time.

Well, hang in there, my friend. Because you never know what kinds of opportunities your blog can bring you.

And they might take time, but for all you know, they might be right around the corner.

To prove it, I asked 26 of my blogging friends to share the coolest, craziest opportunities their blogs made happen in their early days — that is, before they amassed a huge following and made tens of thousands of dollars off their blog.

Ready to dive in?

#1. Jeff Bullas / Jeff Bullas


Jeff BullasOne of the “craziest” opportunities I had happened about a year after starting the blog when I was invited to speak in New Zealand.

It came about because a millionaire who was reading my blog, loved my content and had an idea and sent me an email.

After the event he asked me to join the board of a new tech startup and offered shares.

Five years later the company has raised $3 million and is continuing to grow.

That company is Shuttlerock.

We were a winner in Facebook’s 2016 Innovation Spotlight providing a scalable creative solution to unlock the true power of Facebook Advertising.

#2. Ryan Biddulph / Blogging from Paradise


Ryan BiddulphThe coolest opportunity that arose for me as a beginning blogger was being asked to interview Thrillionaire celebrity Nik Halik. I had no clue how to blog, let alone conduct an interview. Since this was some 7 years ago I literally pressed “record” on a tape recorder – I am not kidding – received the call on my land line (resistant to cell phone usage back then) and preserved the interview for transcribing.

I learned a valuable lesson too; be prepared! I asked two canned questions sent to me by his press guy and Nik told me he was bored of the same old questions as this was his 10th interview of the day. Because I spent 20 minutes researching him earlier that day I nimbly shifted and asked probing, interesting questions that made for a great interview.

#3. Chris Guillebeau / The Art of Non-Conformity


Chris GuillebeauIn my early days of blogging, Air New Zealand flew me to the Cook Islands for a 24-hour event.

It was a whirlwind visit and I learned that I don’t like sponsored trips (too much expectation on behalf of the sponsor, even when they say otherwise…), but I was still grateful for the experience.

#4. Danny Iny / Mirasee


Danny InyThe craziest opportunity that arose from blogging was that I ended up co-authoring a book with Guy Kawasaki and other A-listers when I was an unknown. Here’s how it happened:

Firepole Marketing (now Mirasee) was just a tiny blog with less than 1,000 subscribers, when I had the opportunity to guest blog on Copyblogger. My post was “38 Critical Books Every Blogger Needs to Read.” Number 12 on the list was The Art of the Start by Guy Kawasaki.

It must have caught the attention of Guy and/or his publicist, because a few days later, I received an email from Guy thanking me for including his book. He said he had a new book coming out and offered me a review copy and an interview.

Of course, I seized the opportunity. I spent 15 hours preparing for the interview to make it so good that Guy would want to share it with everybody. Afterwards, I posted the interview on my blog and created a video to promote the book on YouTube. I wrote reviews on Amazon and other bookseller websites—I did everything I could think of to get the word out.

Months later, I invited Guy to contribute to my book, Engagement from Scratch!, and he said yes. And that’s how blogging helped me co-author a book with Guy Kawasaki.

#5. Richard Lazazzera / A Better Lemonade Stand


Richard LazazzeraBlogging quite literally changed my life. Within months of starting my ecommerce blog, A Better Lemonade Stand, I wrote a really long-form piece of content that drove thousands of brand new visitors to my site. One of those visitors was the director of marketing for Shopify. He reached out to me via email and we started to build a relationship.

About a year later, I moved to Toronto. When the director at Shopify heard, I was offered a position at Shopify which I jumped on. That position allowed me to reach two million visitors per month through their blog (while still growing my personal blog), write a full length book, and participate in the IPO of Shopify.

I’ve since left Shopify and continue to build A Better Lemonade Stand and several other companies. To think it all began with a single blog post still amazes me.

#6. Ian Cleary / Razor Social


Ian ClearyWithin six months of launching the blog it was voted one of the top ten social media blogs in the world by a competition run by Social Media Examiner.

That was pretty amazing for me because I started the blog based in Ireland and I was the only European blog on the list. This rapidly helped me become an influencer in the Social Media Space and generated me significant business.

#7. Amy Lynn Andrews / Amy Lynn Andrews


Amy Lynn AndrewsIn 2006, when I had been blogging only a few years and blogs were still somewhat of a novelty, I was contacted by a writer from TIME Magazine. She had found my blog and wanted to interview me for a story she was writing about one of my main topics.

For some reason I didn’t think it could possibly be true, but a few months later I found myself in the print edition of TIME Magazine (in March 2007). Unfortunately I wasn’t savvy enough to maximize the exposure, but I did keep in contact with that journalist and enjoyed her friendship for several years.

#8. Dave Chesson / Kindlepreneur


Dave ChessonYou never know who is reading or following your content. I found out that my all time favorite writer, and multi-NYT Bestseller, Ted Dekker, had come across my work.

This led into getting to meet him for coffee, and ultimately, become an Advanced Review Copy (ARC) reader as well as helping with some of his book marketing projects.

#9. John Lee Dumas / EOFire


John Lee DumasVery early on I had the opportunity to be featured on some pretty big sites as a guest poster, which wouldn’t have been possible if I hadn’t had the EOFire blog up and running. One of the first was on Think Traffic​ (now Fizzle.co), and we were featured there within just one month of having started our own blog.

This first guest post gave us powerful momentum and exposure, which we then used to request to guest post on other big name sites like Social Media Examiner, Copy Blogger, Content Marketing Institute and over twenty others.

Each new guest post opportunity brought with it exposure, more momentum, and most importantly, a very valuable friendship with people I’m proud to still call friends today.

#10. Aaron Orendorff / Iconicontent


Aaron OrendorffBack in March 2014, I had just started blogging. Basically, it was me, my mom, and literally 261 unique visitors (I checked with Google Analytics just to be accurate).

I’d posted six times, when — out of the digital blue — I got an email about this post, Getting Your Customers to Hold It, Love It, and Give It Money:

Aaron Orendorff - email

I nearly lost my newbie-blogging mind. Of course, I said yes. And somewhat embarrassed myself by asking for a link:

“This is for a book project, so the linking is tough — but I’ll give you lots of love otherwise,” was Ann’s kind response.

Three months later, I’d secured my very first guest post at Copyblogger and I knew enough — just enough — to immediately turn around and pitch Ann on a MarketingProfs guest post. I composed a full article, sent it off, and was in. Everything I’ve done over the last three years has been built on that foundation. And I owe it all to one nice lady who stumbled on my blog when I had no business getting visitors of her clout (or visitors at all for that matter).

#11. Sean Ogle / Location Rebel


Sean OgleAbout six months after starting my blog, I wrote a post about quitting my job as a financial analyst. I had no idea what I was going to do after that, but I knew I was ready for something different.

The following week I received an email from a reader congratulating me on taking the leap, and telling me that he was looking to bring an intern out to Asia to help him with the online marketing for his company. I’d work part time and he would pay my basic living expenses, while teaching me the ins and outs of the digital world.

Six weeks later, I was on a flight to Bangkok where I would live for the next seven months – and it would set the foundation for my life and business for years to come. I haven’t had a real job since.

It never would have happened had I not started the blog, and positioned myself for a big opportunity to come my way.

#12. Camilla Hallstrom / Influence with Content


Camilla HallstromBack when I got started, I had NO clue what I was doing.

I wasn’t sure what worked and what didn’t. Sure, through programs like Serious Bloggers Only I knew what sorts of posts got results, but I still felt uncertain about putting anything out there. What was the point, really? What if I was just wasting my time on this blogging thing? A nagging voice inside my head told me I would end up empty handed without anything to show for it…

That’s why it felt amazing when one of my first posts got tons of shares and comments. But the best part? Brian Tracy (the sales mogul) shared it on his Facebook page (at the time, he had around 1.5 million followers). And that same post went on to win the title of “Most Epic Post” in a contest here on Smart Blogger (Boost Blog Traffic back then).

That’s the moment I understood exactly how powerful blogging can be. You can get noticed by anyone and you can open doors that right now seem firmly shut.

Apart from this, blogging has made such a difference in my life. I have met new friends who have the exact same interests as I do — that NEVER happens offline (for some reason, people’s eyes glaze over whenever I try to start a discussion about a content idea I just heard about). I’ve gotten job offers in big part thanks to my blogging experience and I started my freelance career because of it.

#13. Ashley Faulkes / Mad Lemmings


Ashley FaulkesWhen you are just getting started, you don’t really expect anything crazy to happen. But sometimes you get a big surprise!

One of the things I did when starting out was to create a post featuring all the influencers in the blogging and social media scene. It got a lot of people’s attention and connected me with a lot of influencers very quickly. After all, it was a post with the sole purpose of highlighting these influencers (and letting them know of course :>).

Now, having connected with these influencers, I had the opportunity to take it a step further. I started inviting a lot of them on my brand spanking new podcast. Of course, I did not expect many of the bigger names to say yes. Surprisingly, I got quite a few big bloggers on the show, including some who were very reluctant to put themselves out there (not everyone is a lover of the microphone you know :>). Some of the people I got on my podcast included: Rebekah Radice, Ileane Smith, Ann Smarty, Susan Gilbert, John Paul Aguiar, Ian Anderson Gray and more. No, not Seth Godin, but still, for a complete beginner not bad I think!

What blew me away is that getting in contact with people you look up to is not as hard as it seems (if they don’t have an assistant answering their mails :>). Don’t forget, they were exactly where you are not too long ago. And most are more than happy to help out a newbie! Give it a shot.

#14. Daniel Scocco / Daily Blog Tips


Daniel ScoccoBlogging is a great way to showcase your expertise and expand your network. I learned this when, back in 2009, I landed a consulting gig with an agency of the United States Government! The guys from Voice of America (the official external US broadcaster) were planning to launch a new site, and they wanted to learn what would be the best ways to optimize and promote it. It was a very interesting experience, and certainly a nice touch to my CV!

Practically speaking, this happened because I wrote a lot of content on related topics (website optimization, SEO, content marketing, website promotion), and that content got linked from other bloggers and site owners, and eventually it ranked well on Google. Then when the guys from VOA started doing some research they came across my stuff, liked it, and decided to get in touch.

#15. Meera Kothand / Meera Kothand


Meera KothandOne of the craziest opportunities I received when I started out was not only having my guest post accepted at Marketing Profs but also getting an invitation to record a mini video training for their paid members.

It was scary but I took the plunge and did the training for them and got paid for it as well. This was when my blog was barely six months old. I’ve always believed in guest posting but its benefits reach far wider than just getting traffic and growing your list. It gets you exposure, introduces you to a new audience and paves the way for other opportunities like it did in my case!

#16. Dave Schneider / Ninja Outreach


Dave SchneiderWell I got the opportunity to join my current startup, Ninja Outreach! The opportunity arose when I was invited on a podcast with my now partner Mark, who read my blog, only a few months after I started it.

After the podcast was published he reached back out to me and we discussed some ideas we had for building marketing tools in the space. We decided it made sense to work together on it. That was three years ago, and NinjaOutreach is doing over half a million dollars a year now.

#17. Nathan Chan / Foundr


Nathan ChanI can’t put this down to any one situation! Ever since we started the Foundr blog this has given us opportunities to interview some of the greatest entrepreneurs of our generation (Richard Branson, Arianna Huffington, Seth Godin etc.) and with this we’ve also been able to connect with some amazing entrepreneurs in our community which has been an extremely rewarding experience.

#18. Julie Harris / Whiskey and Red


Julie HarrisThe craziest opportunity that arose from blogging was being invited to speak at my first live class. I had been blogging for about six months when I was contacted by the Hawaii Chapter of a national women’s entrepreneur association, “Femfessionals” to speak at their Hawaiian Chapter dinner. They had found my name through another local business I had worked with in the past and found their way to my blog. I had just posted about “Charging What You’re Worth” and they loved the post so much they asked me to present on the same topic live, in front of their whole local chapter.

There was a whole catered dinner, wine and beverages, and a room full of local entrepreneurs waiting to hear what I had to say. I was so crazy nervous but excited. This opportunity then opened more doors to new clients, new projects, and continued speaking gigs. My business was so new at that point, I didn’t have much of a portfolio, and my small social following was pretty slim, but I had a pretty extensive business blog, and that was what convinced them that I was the perfect speaker for them.

#19. Franklin Hatchett / Online Dimes


Franklin HatchettWhen I first started blogging I came across a new internet marketing method with Shopify. I ended up writing about it on my blog and uploading a Video to Youtube. To my surprise this became a great opportunity and the opportunity grew my blog from around 1,000 visits a month to over 25,000.

This is the single biggest thing that grew my blog and I seized every moment of it. The blog post and video in question were posted all over the internet because people had doubts and talked negatively about it. That negativity grew my email list to 35,000 and Youtube to 30,000 subscribers in a year. I also launched a private Facebook Group four months ago that quickly grew to 15,000 members and counting.

The blog post that was shared and talked about now has over 400 comments with the video having over 300,000 views. Some might not call this the perfect opportunity, however controversy is used on a daily basis for advertising and any publicity is good publicity.

#20. Zac Johnson / Zac Johnson


Zac JohnsonWhen you put yourself out there in any industry and start to gain a following and audience, new opportunities are going to come up all the time. I’ve learned to not get excited by any of them, as only a very small percentage will actually come together. However, when they do, it’s pretty cool!

One such example was when Michael Bayer contacted me through email and asked if I’d like to be featured in a documentary on internet entrepreneurs. At the time I said yes… but always fully aware opportunities and emails similar to these come in every day and usually result in nothing.

Long story short, Michael was able to pull it all together and release the film! We had a nice premiere party in Hollywood, CA and it was pretty cool! Definitely a fun and exciting opportunity that never would have happened if I didn’t start ZacJohnson.com.

#21. Scott Chow / The Blog Starter


Scott ChowI would have to say that the craziest opportunity to come from blogging as I was getting started was the opportunity to be interviewed by a journalist from a nationally distributed magazine.

I’m generally a pretty shy person so it felt a little strange to have that kind of spotlight on me. However, I think for a lot of people that’s what blogging is all about: finding your voice and sharing that with the world.

I am proud to share that message with people and also to help so many people establish blogs of their own!

#22. Joe Bunting / The Write Practice


Joe BuntingThe craziest thing that happened to me as I first got into blogging was in 2008, after blogging for just a few months, I connected with another blogger who had been doing it for years for the organization he ran. We started emailing back and forth, and once, when he was going to be traveling in my city, we met and he introduced me to his daughter.

A few years later, I was traveling through his city, helping him with a book he was working on, and I saw his daughter again. We hit it off over coffee, started talking, and very long story short, less than a year later we were married. All from blogging.

#23. Tor Refsland / Tor Refsland


Tor RefslandThere are a lot of crazy opportunities that have happened thanks to blogging.

Let me mention two of them:

1. I got featured in a book with some of the best marketers in the world: Seth Godin, Chris Brogan, Brian Clark and Grant Cardone.

2. I got headhunted by Noah Kagan (I graciously turned him down, since I wanted to focus on building my own business).

#24. Ryan Robinson / Ryan Robinson


Ryan RobinsonI got to work with Tim Ferriss, Neil Patel, Lewis Howes and dozens of other entrepreneurs right after I started blogging.

A few months after I started to write about my experiences running side projects, I applied for a job as a content marketer for the business classes at CreativeLive—the online education company. Thanks to the fact that I had already been blogging for myself about business related topics and essentially doing everything the content marketing job would entail, I got the gig and overnight started working with some of the most prominent names in the business world, helping them to create content and market their classes.

By going after a day job that put me in close proximity to the most influential people in my industry, I’ve since been able to grow these relationships and they’ve led me to do things like become a contributor on Forbes, land interviews with people like Pat Flynn and to launch my own consulting business. Blogging is all about relationships—go out of your way to forge meaningful ones that’ll help you progress within your industry.

#25. Nick Loper / Side Hustle Nation


Nick LoperThe craziest opportunity that came from blogging was the chance to speak at my local TEDx event. I was about a year into writing the Side Hustle Nation blog when I was accepted as a speaker, and without any relevant public speaking experience I could point to, I think it was the blog (and Side Hustle Show podcast) that tipped the scales in my favor.

I was incredibly nervous leading up to the event, but it was an awesome “bucket list” experience and a chance to step out of my comfort zone in a big way. Plus it forced me to refine my message into a (hopefully) coherent and concise talk. I went through a half dozen different drafts and rehearsed like crazy before the big day, but the talk ended up receiving a standing ovation and has now been viewed almost 10,000 times on YouTube.

#26. Kiersten Rich / The Blonde Abroad


Kiersten RichMy first ever client was Visit Jordan for a video campaign where I got to produce a series of videos in the capital, Amman.

I’d always been passionate about videography, so it was an incredible opportunity and I was humbled that a tourism board had such faith in me despite only having just gotten started as a “blogger.” I learned early on that my audience and influence was only one aspect of my worth, but that my content also had value!

What Crazy Opportunities Are Waiting for You?

I know those pesky doubts are hard to shake sometimes. I know sometimes you feel like your day will never come; like you’re just wasting time and you might as well quit.

But let these stories inspire you to hang in there.

Blogging can (and often does) pay off in big and unexpected ways.

It is worth it.

So keep reading, keep writing, and (this is important) keep honing your skills.

Keep growing your blog and audience, and opportunities will find you.

Your turn will come.

And it might be right around the corner.

Author the Author: Eli Seekins is the founder of Launch Your Dream. He helps bloggers and entrepreneurs turn their passion into a business. Want help getting your first 1,000 email subscribers and making your first $5,000? Check out his FREE Job To Blog Virtual Summit — where 25 expert bloggers teach you how to quit your job, start a blog and make money doing it.


from
https://smartblogger.com/blogger-opportunities/

More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/charts/2017/32144/more-honesty-less-snark-how-consumers-want-brands-to-act-on-social-media

Wednesday, May 24, 2017

Sunday, May 21, 2017

Saturday, May 20, 2017

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... Read the full article at MarketingProfs

from
https://www.marketingprofs.com/chirp/2017/32124/socialskim-facebook-outpacing-linkedin-for-b2b-all-about-google-lens-12-stories-this-week

Friday, May 19, 2017

Three Ways Your Marketing Team Needs to Use Social Insights

Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32108/three-ways-your-marketing-team-needs-to-use-social-insights

Why We Should Stop Interviewing Celebrity Keynotes on Stage and Start Allowing them To Tell Their Story

Have you ever gone to a conference excited to see a celebrity speaker only to find them to be "interviewed" on stage? In my opinion, this trend makes no...

The post Why We Should Stop Interviewing Celebrity Keynotes on Stage and Start Allowing them To Tell Their Story appeared first on The Sales Lion.



from
https://www.thesaleslion.com/stop-interviewing-celebrity-keynotes-telling-story/

Thursday, May 18, 2017

How to Use Online Communities for a Marketing Strategy Driven by Customer Data

Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32110/how-to-use-online-communities-for-a-marketing-strategy-driven-by-customer-data

31 Insanely Useful Resources for Writing a Bestselling Book in 2017

You’d love to learn how to write a bestselling book, right?

Problem is, it’s scary.

You’re not even sure what goes into writing a book, let alone a bestselling one.

The good news?

Below you’ll find 31 fantastic resources to help you write a bestselling book. (If you’re feeling a little overwhelmed by how many there are, just commit to reading one each day for a month!)

Note: I’ve focused on non-fiction books here, though you’ll find that some of the advice — particularly on areas like research and time management — will apply to other types of writing too.

Stage 1: Develop a Book Idea That’s Practically Guaranteed to Sell


You can’t have a great book without a great idea.

I’ve written a lot over the past eight years, and one thing I’ve learned (the hard way!) is that the ideas that I think are great aren’t necessarily the ones my audience will want to buy.

Stage 1: You can't have a great book without a great idea.

The following resources will help you come up with ideas and road-test them so you’re sure the book you’ll be spending months of your life on will be one that people actually want to read:

#1. Got a Book Idea? These 4 Steps Reveal if It Will Sell

Author: Dave Chesson
Source: Make a Living Writing

This post is all about creating a book that people already want. It’s a guide to doing market research on Amazon, with lots of handy links to free and paid tools you can use.

Key Takeaways:
  • Unless you have a huge email list of your own, you won’t write a bestselling book without having an idea that’s “organically discoverable” (i.e., people are searching for it on Amazon).
  • You can use the ABSR (Amazon Best Seller Rank) for existing books on similar topics to judge whether your book is likely to make money.
  • A popular idea isn’t enough; you also need to find a topic where you won’t have too much competition.

#2. Writing: How to Get to Know Your Target Readers Better and Craft Your Self-Published Books to Resonate with Them

Author: Dan Blank
Source: Self Publishing Advice Centre (the Alliance of Independent Authors’ blog)

In this post, Dan explains how you can take very specific steps to find out exactly what your ideal audience likes, based on the books they’re already reading and the authors they’re already following.

Key Takeaways:
  • One of the best ways to learn about your market and refine your idea is to look at similar books that already exist.
  • When you’re using social media, focus on making a connection — don’t just be promotional.
  • Be consistent with reaching out through different channels (social media, emails, events, etc). Do a little bit each week.

#3. 9 Essential Tips for Researching Your Nonfiction Book Idea

Author: Debbie Reber
Source: Debbie Reber Writing Coach

Although this is a short, succinct post, Debbie offers great practical tips for digging deeper into your idea — for thinking not only about how to position and sell your book, but also about what to include in your outline and plans.

Key Takeaways:
  • If you already have an audience, survey them to ask for specific feedback on your ideas. Surveys can even give you useful statistics or quotes to use.
  • Look for existing conversations around your topics: in blog posts and comments, in Facebook groups, in news coverage, and more.
  • Set a specific end date for your research so that it doesn’t drag on and on.

Stage 2: Create a Rock-Solid Structure to Make Your Book Easy to Read and Write


Once you’ve got an idea that you’re confident will sell, it’s time to figure out the structure of your book and create a full chapter-by-chapter outline.

Your outline is particularly essential if you want to submit a book proposal to agents or publishers. But even if you’re self-publishing, having a solid structure means you’ll end up with a much better book as a result.

Stage 2: Corral your ideas and outline like a pro.

These resources will help you corral your ideas and outline like a pro:

#4. How to Get Started Mind Mapping Your Book (and Everything Else)

Author: Roger C. Parker
Source: The Book Designer

Before you start your outline, you should get all your ideas down on paper through mind mapping. This post explains what it is and how it’s done, and offers some suggestions for making the most of mind mapping software.

Key Takeaways:
  • Mind mapping allows you to see your whole project — and how various bits fit together — at a glance. It makes it easy to move ideas around, add new ones, or remove weaker ones.
  • While some authors like to mind map on paper, if you’re using this for your full outline, you’ll want to use software.
  • There are lots of different mind mapping programs out there, but all share common features. Most allow you not only to put your topics and subtopics on the map but also include notes, comments, relationships and other features to help you link and annotate your ideas.

#5. The No-Stress Way for Writers to Outline

Author: David Carr
Source: The Book Designer

If you’re feeling overwhelmed by the idea of outlining, or if your mind goes blank whenever you sit down to plan out your book, David’s post breaks things down into simple steps — with a focus on gathering your ideas then getting them into a logical order.

Key Takeaways:
  • Outlines don’t have to be scary, and you definitely don’t have to start with a blank page and go straight to creating a linear outline.
  • By outlining, you won’t get stuck when you’re writing. You’ve already thought about all the key points you need to bring in. You can also jump ahead in the outline: you don’t have to write in sequential order.
  • Start with the big picture and narrow down: come up with broad topics, get them into a logical order, then take each topic in term and break it into key points.

#6. Using Scrivener to Outline Your Non-Fiction Book

Author: Lise Cartright
Source: Author Basics

This video and accompanying post explain how to use a writing tool called Scrivener to outline a book by using its corkboard view. In case you’re not already familiar with Scrivener; it’s a paid-for piece of software that many fiction and non-fiction writers use as an alternative to a word processor. It’s highly recommended; see next resource)

Key Takeaways:
  • You can group ideas from your mind map to form the chapters or sections of your book.
  • Scrivener’s “Corkboard” view can help you see, at a glance, how your book all fits together. You can easily drag and drop ideas to refine your chapter order.
  • Adding a brief paragraph to each chapter heading will help when it comes time to write the book because you’re no longer starting from a blank page.

#7. Scrivener [Software]

Source: Literature and Latte

Writers love using Scrivener to write their books because it creates a much more organized writing experience. It’s not only beneficial for outlining, but will help you keep track of everything once you write the book. The more of your book gets written, the harder it becomes to navigate in tools like Word. Scrivener fixes this problem.

If you want to give Scrivener a try, there’s a free 30-day trial (it only counts the days on which you actually use the software, so you could use it 3 days per week for 10 weeks). After that, it costs $45 (Mac) / $40 (Windows) to buy.  It has a bit of a learning curve, but it’s worth it (and you can find video tutorials on its website).

Stage 3: Research Your Book as Efficiently as Possible, Without Spending Hours Lost in an Internet Rabbit-Hole


Note: Although I’ve put this as Stage 3, there’s no rule saying you need to do all your research before you begin writing. Some authors prefer to draft first, leaving gaps or sections to come back to at a later stage.

The idea of “research” can conjure up images of dusty libraries, complicated trawls through obscure online archives, or daunting conversations with experts. If you’ve never done much research before, the idea of it can be enough to put you off writing altogether.

Stage 3: Research doesn't have to be difficult.

Research doesn’t need to be difficult, though. All of these resources demystify the process:

#8. How Real Online Research Works

Author: Paul Gil
Source: Lifewire

This excellent post isn’t aimed specifically at authors, but at anyone conducting research online. It distinguishes between “hard research” (when you’re looking for objective, scientific facts) and “soft research” (when you’re looking for subjective, opinion-based sources), and offers specific suggestions on the types of sources to turn to.

Key Takeaways:
  • It’s crucial to use the right online authorities for your topic. Don’t simply Google for a keyword: think about what sites will provide useful, accurate information.
  • Experiment with different keyword phrases and combinations, starting with broad big-picture researching before narrowing down and using specialist search engines.
  • Watch out for specific red flags when you vet the resources you’ve come across: avoid sites that are amateur-looking, that are plastered with ads, or where the author appears to be overly positive or overly negative.

#9. Journey into the Hidden Web: A Guide for New Researchers

Author: Ryan Dube
Source: MakeUseOf

This is a fascinating, very in-depth look at the “hidden web” (or “deep web”, “invisible web”, etc.): the huge volumes of online information that are not accessible via a standard search engine. While some of this won’t be relevant to authors — e.g., the first section is more focused on personal, family research — it also offers a look at academic research, particularly academic databases and search engines like JSTOR.

Key Takeaways:
  • The “visible” web — accessible through search engines — isn’t all there is. There is a LOT of information that you’ll never find through a Google search because it isn’t “crawlable.”
  • Tor is an alternative web: a separate network where websites have to be accessed through a special browser (the “Tor Browser Bundle”). There’s a lot of dodgy stuff on Tor (pirated and criminal content, for instance) — but it’s also used by journalists and protesters who want to keep their online activity away from potential prying eyes.
  • There’s an amazing volume of statistical information online, which you can find using government databases and academic databases (you’ll find links in the post).

#10. Writing a Book? 9 Killer Research Tips

Author: Chandler Bolt
Source: Self-Publishing School

This post takes a closer look at the idea of writing first, then researching. Chandler focuses on efficient research: making sure you find out what you need to know to write a great book, without spending too much time bogged down at this stage.

Key Takeaways:
  • Turn off the Internet when you’re writing, so that you don’t get distracted by researching (or by social media) when you’re focusing on your first draft.
  • Organize your research: it doesn’t matter exactly how, so long as you keep it all in one place: virtual folder, physical folder, Evernote or Scrivener could all work.
  • Consider taking on an intern or hiring an assistant to help you out with your research.

#11. Help a Reporter Out [Email List]

Source: Help a Reporter Out

This huge mailing list is a fantastic resource for researching pretty much anything. You can send out a message saying what you need and find loads of great sources: individuals who’ve signed up to receive messages about their particular area(s) of expertise.

Note, though, that HARO requires your website/blog to have an Alexa ranking of one million or less before you can send out a request for sources. (To give you some idea of rankings, Smart Blogger is at 47,868 and my own site Aliventures is at 639,675.)

You can sign up to HARO as a source, if your book’s topic is your particular area of expertise. That way, you can get quoted in other people’s articles and books — which is a great way to market your own.

Stage 4: Find the Time, Energy and Focus to Actually Write Your Book


Once you’ve got an outline and you’ve done enough research to at least begin — it’s time to write! One of the biggest struggles that authors face, though, is actually getting their writing done consistently.

Maybe you love coming up with ideas and even writing outlines and noting down interesting bits of research … but when it comes to the actual writing, you end up stalling.

Stage 4: Find the time and motivation to write consistently.

Whether your problem is a lack of time, or you’re simply struggling to focus when you sit down to write, these are some great resources to help you:

#12. Use the Two-Hour Rule to Make Progress on Your Creative Projects

Author: Charlie Gilkey
Source: Productive Flourishing

In this post, Charlie explains why it’s difficult to get into creative projects in very small chunks of time — and why a two hour block of time works better.

Key Takeaways:
  • While some tasks can be easily fitted into short (15/30 minute) chunks, it takes a bit of time to get into the flow of a creative task like writing. You want to work in longer bursts.
  • It’s hard to focus for more than about two hours on something intensively creative.
  • You might have no idea how many words you can expect to write in a day or week, but you probably have a good sense of what you could produce in a two hour block.

#13. 10 Ridiculously Simple Steps for Writing a Book

Author: Jeff Goins
Source: Goins, Writer

This post offers a lot of excellent tips and many are specifically about finding the time and keeping up motivation to write. It also includes a handy chart of roughly what word length equates to what type of book (e.g. “20,000 words = short eBook or manifesto”).

Key Takeaways:
  • Writing a book happens in three phases: Beginning (you have to actually start), staying motivated (conquer self-doubt and overwhelm) and finishing (avoid languishing in the “almost finished” phase).
  • Have a set time (ideally daily) and place to work on your book. Write some each day and it quickly adds up.
  • Set a total word count for your book. Are you producing a short pamphlet or a huge academic tome? A word count keeps you on track so you don’t end up with too-long or too-short chapters as you write.
  • You must forgive yourself when you mess up. All writers mess up. The difference with writers who make it is that they learn their lesson and keep going.

#14. 12 Time Management Tips for Writers

Author: Michelle V. Rafter
Source: WordCount

Michelle takes a look at some key difficulties that writers face (like managing their own expectations and the need to work on multiple projects), and offers practical tips for staying productive. While some of these are familiar ones (like “turn off distractions”), others might be newer to you.

Key Takeaways:
  • Time management issues may show up as a lack of balance, getting distracted, having unrealistic expectations, lacking margin and flexibility, or struggling to deal with multiple projects on the go at once.
  • Try following a “formal productivity regime”: a system like David Allen’s Getting Things Done.
  • Set daily or weekly goals and reward yourself when you meet them. Or, if you prefer, use a daily to-do list and enjoy checking things off!

#15. Free Planners and Worksheets Designed to Help Creatives Stay Focused and Productive [Free Downloads ]

Author: Charlie Gilkey
Source: Productive Flourishing

These excellent planners come in various different flavors depending on what you’re trying to accomplish. Some help you plan over a long-ish period of time (the Momentum Planners) and others are good for breaking down tasks (the Individual Project Planner) or are designed for specific aspects of your work (the Blog Post Planner and Calendar).

Stage 5: Get Your First Draft Down on the Page


Writing a book can seem like a daunting project and at this stage you might start questioning whether you have it in you. But you just need to get that first draft out of your system.

If you can write a blog post, you can write a book too! You can even structure your book chapters like blog posts. Many non-fiction books use the same direct, conversational tone you’d use on your blog. Some even use blog posts as the basis of a book (e.g. Michael Hyatt’s Platform and Darren Rowse’s 31 Days to Build a Better Blog).

Stage 5: If you can write a blog post, you can write a book.

Use the following resources will help you get the words out of your head and onto the page:

#16. How to Dictate Your Book With Monica Leonelle

Author: Joanna Penn
Source: The Creative Penn

There’s no rule that says you have to type your book … if you prefer, you could write by dictating it. Many very prolific authors (including freelancers and “indie” fiction authors) are huge fans of dictation. This podcast — with full transcript — takes a look at the process and how to get started.

Key Takeaways:
  • Even if you feel that you think by writing, you can learn to dictate: just be patient. Think about speaking in phrases rather than in words, as that’s how dictation software works.
  • Your writing process may need to change a little for effective dictation. For instance, you might outline in more detail before starting to dictate.
  • Dictation is a lot faster than typing: Monica can dictate at 3,000 – 3,500 words on average per hour. You don’t have to dictate every word, though: you can still type when it suits you!

#17. Concentration: 22 Ways to Stay Focused on Writing

Author: Matthew Stibbe
Source: Articulate

If you find your attention wandering as you write, this list has lots of great ideas to try — from the super-practical, like using “TK” to mark facts to look up, to the more inspirational, like the “rock and river” principle.

Key Takeaways:
  • You’ll enjoy writing more (and write better) when you concentrate rather than multitask.
  • Don’t mix writing and editing. Get the first draft down, then worry about getting every sentence right. Keep moving forward as you draft.
  • Accept that distractions crop up, but do your best to minimize them by noticing and labelling them, and by switching off your TV/phone/email, etc.

#18. Practical Tips on Writing a Book from 23 Brilliant Authors

Author: Steve Silberman
Source: NeuroTribes

This huge post is packed with great advice from non-fiction authors writing on a wide range of subjects. Some of the tips deal with the pre-writing and editing, but there’s a lot of focus on the writing itself and how to get the words down on the page.

Key Takeaways:
  • First drafts are allowed to suck. Don’t worry, just keep writing.
  • Remember that you’ve done this before, just not in a such a long form. The techniques you’ve used for blogging/freelancing/whatever else you’ve written still apply.
  • Find a way to organize notes and scraps of information as you write. (Note: Several authors here also mention Scrivener.)

#19. Dragon NaturallySpeaking [Software]

Source: Amazon

While there are free dictation options out there, many authors recommend using Dragon NaturallySpeaking — which you can use not only to dictate but to browse the web, edit your text, and more. The most recent “home” (not premium) version is currently $39.72 on Amazon.

Alternatively, if you’re on a tight budget, Google Doc’s “voice typing” feature has a decent reputation and is free.

Stage 6: Turn Your Rough Draft into a Polished Book to Be Proud Of


Once you’ve finished your first draft, take some time off from writing and celebrate! Many would-be authors never get this far.

After you’ve set your work aside for a few days or weeks, though, it’s time to read it through and start making notes about everything you need to change, cut, or add.

Stage 6: Shape and prune your work.

If you can afford to bring in a professional editor, do! But before that, these resources will help you shape and prune your own work:

#20. The Three Stages of Editing (and Nine Handy Do-it-Yourself Tips)

Author: Ali Luke
Source: Aliventures

This post explains that when you edit, you’ll want to make changes in the right order: there’s little point perfecting a sentence or paragraph that you later cut completely. Work on big-picture revisions first, then smaller edits, and finally proof-read.

Key Takeaways:
  • Before you edit the nitty-gritty details, use the “Revision” stage to make major changes, like cutting out whole chapters or moving sections around within the manuscript.
  • When you’re editing, cut out unnecessary words. They add clutter and weaken your writing.
  • It helps a lot to proofread on paper, or even to read out loud. Otherwise, your eyes just skip over mistakes.

#21. Self Editing Basics: 10 Simple Ways to Edit Your Own Book

Author: Blake Atwood
Source: The Write Life

Even if you are using a professional editor (or turning to beta readers for help), you’ll want to give your book an initial edit yourself. This straightforward post offers practical and realistic advice on how to do just that.

Key Takeaways:
  • Put your manuscript aside for a few days before you start to edit. That way, you can come back to it with fresh eyes.
  • Use the “search” function to find any words that you habitually misspell, and correct them. You can also use this for words you tend to overuse (your “crutch words”).
  • Don’t keep on editing endlessly: you’ll never reach perfection. If you can, hire a copy editor to help you put that final polish on your manuscript.

#22. 5 Ways to Find the Right Freelance Book Editor

Author: Stacy Ennis
Source: JaneFriedman.com

Finding the right editor for your book can be tricky; in this post, Stacy outlines some key things to look for — not just an editor who’s experienced, but also one who works well with their clients.

Key Takeaways:
  • You want an editor who’s not only experienced but who you enjoy working with: someone who seems friendly and approachable.
  • Get a referral from friends, if you can, or look in the acknowledgements of books that you’ve enjoyed and considered to be well-written.
  • Talk to the editor’s previous clients and find out what the editing process was like and how happy (or not!) they were with it.

Stage 7: Take a Deep Breath and Send Your Book Out into the World


If you want to go for traditional publication, it’s normal to approach publishers once you have an outline and a sample chapter or two. Some first-time authors prefer to write the full manuscript first, though, so they’re confident they can complete it.

These days, more and more authors self-publish (for full creative control and a bigger share of the royalties). This may be a good route for you if you already have an established audience.

Stage 7: Publish in a professional manner.

The three resources that follow cover the different publication routes.

#23. Start Here: How to Write a Book Proposal

Author: Jane Friedman
Source: JaneFriedman.com

While your outline is part of a book proposal, it’s far from the whole thing. This post explains what you need to include — and emphasizes the importance of making a strong business case for your book.

Key Takeaways:
  • If you want to get a traditional publishing deal, you have to write a book proposal. This applies even if you’ve already completed the book.
  • Your business case is crucial: your platform and expertise are much more important to publishers than how brilliant a writer you are. (You need to be a competent writer, but you definitely don’t need to be the next Shakespeare.)
  • Every book proposal must answer the key questions “So what?”, “Who cares?” and “Who are you?”

#24. How To Self-Publish An Ebook and #25. How to Self-Publish a Print Book

Author: Joanna Penn
Sources: The Creative Penn — Ebook and Print Book

These two excellent, detailed guides from prolific indie author Joanna Penn explain in very straightforward terms how to go about self-publishing in both ebook and print formats. They look at a lot of practical, tactical considerations (like “exclusivity vs. going wide” and whether to use print-on-demand).

Key Takeaways:
  • Even if you don’t personally read ebooks, many people do, and most independent authors make the vast majority of their money from ebooks, not print books.
  • However, it’s also well worth publishing in print. It can be very personally rewarding to hold your finished book … and some readers will want to buy the print version for their bookshelf. Even those who don’t buy print books will see the “comparison pricing” showing what a great deal the ebook version is!
  • These days, you can publish a print book as “print on demand,” so you don’t need to pay for and store any inventory.

#26. 8 Self-Publishing Secrets for Designing An eBook Cover

Author: Rob Nightingale
Source: MakeUseOf

If you’re self-publishing, you need a professional-quality cover.  It’s always best to hire a professional, but if you’re determined to design your own cover, read this article first. It’s packed with great tips, with lots of examples and links. If you’d rather bring in a pro, this post is still useful because it tells you what to check for once they’ve completed their design.

Key Takeaways:
  • Designing covers that work online is very different from designing a good print cover. In particular, the author name and title need to be visible at small sizes.
  • When you’re looking for images to use, avoid clich├ęd stock photos, think about mood and feelings rather than specific keywords, and be willing to pay for a good image.
  • Pay very careful attention to typography as this can make a huge difference to how professional the cover looks.

#27. Monthly e-Book Cover Design Awards

Author: Joel Friedlander
Source: The Book Designer

One of the best ways to see what works in book cover design is to look at lots of different examples. Each month, Joel publishes a whole load of ebook covers (mainly fiction but some non-fiction) that have been submitted to him — along with his comments.

Key Takeaways:
  • It’s very hard for authors to design a good cover! Unless you’ve got significant design experience, you’ll be best off hiring a professional.
  • Typography can let down an otherwise good book cover: the font may be difficult to read, too small, or wrong for the genre.
  • All the elements included on the cover need to fit together seamlessly: they shouldn’t look like they’ve been pasted on or added as an afterthought.

Stage 8: Get Your Book in Front of (the Right) Readers Without Spending a Fortune on Advertising


Publishing your book is far from the end of the process of creating a bestseller: you need to market, too.

This is the case even if you traditionally publish. Unless you’re already an established name, your publisher will not have a huge budget for promoting your book — and you’ll be expected to do a lot of the work yourself.

Stage 8: After publishing your book, get busy promoting it, too.

Marketing can seem a bit daunting or mysterious at first, but these resources break down the process and make it much more straightforward:

#28. The Author’s Guide to Building an Email List (and Selling More Books)

Author: Tom Morkes
Source: TomMorkes.com

This very thorough guide explains how to market a book effectively, explaining why you need an email list and how to go about setting one up. Tom includes case studies, screen shots, and lots of links. You may well want to bookmark the post so you can refer back to it.

Key Takeaways:
  • You can’t use Amazon to market your book. It’s a great sales channel, but you need to drive attention to your book through marketing channels.
  • Having an email list is essential: it allows you to get in touch with your audience directly and easily.
  • You’ll need to give away something to encourage people to join your email list: many authors use a free book or course. This could be something short or something full-length.

#29. 15 Tips for Promoting Nonfiction Books Successfully

Author: Nina Amir
Source: Write Nonfiction Now!

This round-up post brings together lots of excellent advice from different authors: some of the suggestions are high-level strategic ones and others are very specific, like suggestions on what to include in your online media kit.

Key Takeaways:
  • There are many different ways to promote your book. Find out what’s effective for you, and what you enjoy (or at least don’t actively hate!)
  • Your email list is crucially important, and your marketing should point people toward your free gift for opting in.
  • Partner up with other authors, coaches, experts, etc. who have an on-topic audience for you and offer them a guest post, interview, or whatever might work for their blog/podcast.

#30. Should Indie Authors Put Endorsement Quotes or “Puffs” on Self-Published Books?

Author: Debbie Young
Source: Self Publishing Advice Centre (the Alliance of Independent Authors’ blog)

The use of “puff quotes” (endorsements on the cover of your book) is a divisive one. Some authors feel they’re a huge boost to sales and marketing efforts, and feel they’re useful for adding extra information on the cover … but other authors think they could be actively off-putting.

Key Takeaways:
  • If you are going to use a puff quote, get one from the right person — it needs to be a name that your readers will recognise, and someone whose opinion they’ll trust.
  • Use puff quotes that add something to the information already on the cover (for instance, they might give readers an idea of the tone or style of the writing).
  • Consider using reviews as a source of puff quotes: take a sentence or phrase from a review, check the reviewer is happy with you using it, and put that on the cover.

#31. Self-Publishing Success Stories: How I Do It — with Joseph Alexander

Author: Joseph Alexander
Source: Self Publishing Advice Centre (the Alliance of Independent Authors’ blog)

This post doesn’t just cover marketing; it also looks at some other areas like integrity and quality, prioritizing, and moving into publishing other people’s books as well as just publishing your own.

Key Takeaways:
  • Creating a branded series of books can be particularly powerful; if people have bought one, they’ll likely buy others. This also allows you to partner up with other writers (who can write books on topics that aren’t quite your area of expertise).
  • Consider getting your work translated into other languages, so you can reach a worldwide market.
  • It’s hugely rewarding to hear from people who’ve read your book and who’ve benefitted from it. When you’re writing, do your best work and have integrity.

What’s Stopping You from Writing a Bestseller?

Writing a book isn’t easy.

Writing a bestselling book is considerably harder.

Of course, nothing can guarantee success. But if you start with a great idea and a strong sense of your target audience, come up with an outline that includes exactly what that audience wants, get your first draft down, edit carefully, publish in a professional manner, and put some energy and thought into marketing …

… then you’ve got as good a chance as anyone.

If you’ve never written a book before, it might feel like an almost impossible task. It isn’t. Take it step by step, and you will do it.

When New Year’s Eve rolls around, will you be entering yet another year with your book still unwritten, or will it be out there solving problems, bringing in a steady income, and even changing lives?

You’ve got all the resources you need at your fingertips.

The rest is up to you.

About the Author: Ali Luke blogs about the art, craft and business of writing at Aliventures. If you’re worried that you’re not cut out to be a writer, or if you’re going through a difficult writing time right now, check out her post Seven Things to Do When You Feel Like Giving Up on Writing.


from
https://smartblogger.com/how-to-write-a-bestselling-book/

Wednesday, May 17, 2017

How to Master Live-Video Marketing: A Handy Guide

It's no secret that video has become a more and more significant piece of the content marketing mix--and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right. Read the full article at MarketingProfs

from
https://www.marketingprofs.com/articles/2017/32105/how-to-master-live-video-marketing-a-handy-guide

The Best Video Hosting Platforms for Video Marketing

Best Video Hosting Platforms Video Marketing

Have you been looking for the perfect video hosting platform to put your marketing videos? We've reviewed some of the most popular ones and rated them by...

The post The Best Video Hosting Platforms for Video Marketing appeared first on The Sales Lion.



from
https://www.thesaleslion.com/best-video-hosting-platforms-video-marketing-reviews-ratings/

Tuesday, May 16, 2017