#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! Read the full article at MarketingProfs

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https://www.marketingprofs.com/chirp/2017/32202/socialskim-skype-mutates-instagram-ads-connect-to-messenger-11-stories-this-week

Hubcast 141: INBOUND Partner Days, Lead Nurturing, & YouTube SEO

In this episode of the Hubcast, join Marcus and George as they preview INBOUND Partner Day, why lead nurturing is vital to your marketing success and...

The post Hubcast 141: INBOUND Partner Days, Lead Nurturing, & YouTube SEO appeared first on The Sales Lion.

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https://www.thesaleslion.com/hubcast-141-inbound-partner-days-lead-nurturing-youtube-seo/

Which Digital Channels Deliver the Best ROI?

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. Read the full article at MarketingProfs

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https://www.marketingprofs.com/charts/2017/32189/which-digital-channels-deliver-the-best-roi

The Dangers of Being Too Political on Social Media

A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/32184/the-dangers-of-being-too-political-on-social-media

Three Ways to Bring a Human Touch to B2B Marketing

Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns? Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2017/32185/three-ways-to-bring-a-human-touch-to-b2b-marketing

7 Elements of Successful Video Marketing (From Goals to Best Practices)

What makes video marketing such a phenomenal success for some companies, but not for others? We've determined some of the most essential elements that...

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https://www.thesaleslion.com/elements-of-successful-video-marketing/

Choosing The Best HubSpot Package for You: Basic vs Pro vs Enterprise

Considering getting HubSpot for your marketing automation needs but aren't sure which Hubspot Package is the best choice? Here we cover how to choose the...

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https://www.thesaleslion.com/best-hubspot-package-basic-pro-enterprise/