Have you ever tried identifying your “buyer personas” as a company? Well, if you’ve been doing Inbound and Content Marketing over the past years, you liked have at least dipped your toes in these waters. But here is the thing: Most companies are doing buyer personas wrong. They really are. And in this interview,…
The post Mad Marketing 99: Setting the Record Straight on Buyer Personas with Adele Revella appeared first on The Sales Lion by Marcus Sheridan.