Wednesday, September 7, 2016

How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts. Read the full article at MarketingProfs


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