True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas. Read the full article at MarketingProfs

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https://www.marketingprofs.com/podcasts/2017/32143/influence-joe-martin-mark-boothe-adobe-marketing-smarts